Implementation of Social Media In 2011

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Survey of companies who already involved in public relation finds not all have jumped into the waters of social media

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Implementation of Social Media In 2011

  1. 1. Implementation of social media in your organizationFrom current social media maturity to 2011 outlook <br />About the data: Findings from Vocus survey of 508 senior-level public relations professionals from Oct.26, 2010 to Nov. 21, 2010<br />
  2. 2. How would you characterize your organizations social media maturity?<br />Abstaining - we are not participating.<br />Listening- we monitor and analyze.<br />Responding – we answer the social phone.<br />Participating – we participate in the conversation.<br />Sharing – we are telling out story and sharing brand personality.<br />Contributing- we contribute value through content creation.<br />
  3. 3. Current Conditions<br />
  4. 4. By the numbers<br />More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.<br />Surveyed PR professionals say social media is maturing in their companies: <br />25% say their companies contribute value via social media content.<br />23% are sharing brand-related stories via social channels.<br />19% are participating in social conversations.<br />
  5. 5. In 2011 my organization will focus on<br />According to the survey<br />Search Engine Optimization<br />Community Relations<br />Viral or word of mouth<br />Events & speaking<br />News releases<br />Leveraging video & multimedia<br />Traditional media relations<br />Social media<br />Strategic communications<br />Measuring results<br />Social media top priority (69%)<br />Strategic communications (66%)<br />Measurement (61%)<br />76% will spend the same or less on traditional media relations<br />65% will spend the same or less on community relations and corporate philanthropy.<br />
  6. 6. Questions to think about<br />

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