1. 3D technologies integration in internet
travel services based on the modern
tourist profile
C. Maganaris, D. Tsikogias, A. Kh. Talavari, A.
Fotopoulos

2. Introduction
• Tourism is a unique product, because “it is provided only
as information to the client at the point of sale but cannot
be tested before the final decision of its consumption”
(WTO Business Council, 1999)
• This creates the need for better information delivery to
customers regarding their destination so they take less
risk in their decisions

3. Percentage of people who used the Internet for services on travel
and accommodation in 20 European countries
Source: Eurostat, Information society statistics 2008

4. Modern Tourist Profile CONSUMER BEHAVIOUR OF TOURISTS IN THE DIGITAL AGE
More More More Flexible More More Prudent New New Types of
Experienced Independent Pretentious Markets Tourists
-He has -He has -More direct. -He presents -He feels that -Growing -New
traveled learned to The directly to the his choices are incomes aesthetic
several times make his own communicatio manufacturer being observed -The standards.
-Are better decisions in n via PC is requirements and behave in a outsourcing Virtual and
informed front of the short and -Easier politically creates real world
-Better PC screen clear market correct manner islands of coexist
educated -Assess the -Most active research. He -He is wealth in -From the 3
-More variety. user. Rapidly looks for environmentally developing 3S to 3E
experiences Accustomed changes opportunities sensitive. countries -Less tan,
-He was to multiple environments -The plethora Respects and new more photos
trained to learn choice and options of options diversity sources of for Facebook
quickly -He seeks for -Makes increases the -He wants to tourist flows -The main
-Users are something reservations consumer live thrilling -The purpose
producers and different and later surplus experiences in a digitally traveling is
consumers of unique -Due to easy -Direct secure illiterate leisure
information -Searching for programming, contact environment tourists who -New classes
simultaneously information or he tends to tourist- choose in the market
-The portable new plan less no producer. He traditional segmentation
digital device experiences is drafts and knows who to markets -Reduced
that carries a way of life becomes complain to tend to socialization
with it the -The more -He wants to travel less opportunities
confidence to geographical unpredictable have control, -As and increase
improve distance loses -On holiday is such as technology on the
its meaning not resting, participating removes the frequency of
-Limited role fun in digital barriers of trips.
of -Flexible meetings traveling,
intermediaries employment, the age
short and composition
more trips of tourists
diverses
-More
Leisure time
Source: Rerres K. & Kafeza E. (2009), “Tourism in Digital Economy”, Research Institute for Tourism

5. Factors shaping the
profile of modern tourists
• The later ages
generations are not
1. The Age is the most familiar with the latest
important factor in the technologies
decision making
• The millennium
generation, has great use
of new technologies,
which affects their
consumption habits,
especially in the digital
markets environment [Rerres
K. & Kafeza E., 2009]

6. 2. From 3S (sand, sun, sea) to 3E (Excitement,
Entertainment, Education)
• In the postindustrial era, • In the new era (3E) the
when the tourist profile of main causes of
3S was created, the motivation for new
contact with water and journeys are:
 Broaden the intellectual horizons
sun symbolizes the return of the participant
to an ecosystem that  The opportunities will be given to
reminds nothing of an learn new things
 The ability to communicate with
urban landscape [Pappas N., 2011] other people
 Live new experiences
[Pappas N., 2011]

7. 3. Experienced consumers
• Have the “know how” to organize better their holidays
online
• Have requested and received more information on what
will meet at their destination way before starting the
journey
• Expect to find always something better than the last time
• They believe that in the age of electronic commerce,
producers must constantly offer new products with
enhanced features at low prices [Pappas N., 2011]

8. Why 3D in tourist
industry?
Penetration of 3D technology in the market

9. Why 3D in tourist
industry?
• The advantage of the illusion of the third dimension may
be beneficial in tourist industry
• Tourism product can not be tested until the
destination reach
• Innovative actions of tourist companies are limited in
marketing and interior design

10. Examples using 3D
technologies in tourism
• Advertising
By using simulation packages clients will have a good
perspective of the room or the view of their room
LESS RISK FOR CLIENTS
• Interactive tours
Of museums or tourist exhibits reconstructions
• Live streaming
Of landscapes or places that are popular tourist
destinations

11. Examples using 3D
technologies in tourism
• Digital 3D Maps (not like current technologies)
Using 3D maps & GIS systems, tourists can plan a tour
on their own, with a much more realistic way
The advantages of 3D maps:
 recognize the surrounding environment
 are easier to comprehend and useful for information retrieval [Laakso et. al, 2003]

12. Conclusion
• 3D technologies will enter in our daily lives in the near
future
• Need for better promotion of tourist services
• Modern tourist is a much more experienced consumer,
more organizational in planning vacations and seeking
better information
Tourism industry is a wide open area for the three-
dimensional technology to apply on