We create solutions that explore femininity and provide unique emotional experience by making the hi-taste photographs with beautiful models that wear luxury pantyhose. Looking for Seed Investments, Mentorship and Publicity. Issues: pro-kolgotki.com/download Subscription Plans: pro-kolgotki.com/subscribe/ contact: anatoly@pro-kolgotki.com

1. 2016 Annual
Commercial Report
Anatoly Borodin
founder and producer
anatoly@pro-kolgotki.com

2. Execu:ve Summary
1. Opera:onal Results 2016
- Sales & Profit
- Sales vs Expenses
- People, Orders & Conversions
- Key Growth Points
2. Sales & Marke:ng
3. PRODUCT PORTFOLIO
- TOP 20 / WORST 20 products
4. Customers
- TOP 20 Customers in 2016
- TOP Countries in 2016
2017 Plan
Contents

3. Execu:ve Summary
Year 2016 for pro-kolgotki project has closed with $__K of Net Revenues and $ __K of Net Profit (__%)
generated by 1086 transac:ons. YoY growth: +328% in Net Sales and +163% in Number of Orders.
Net Revenues include ___K of Gross Sales of magazines plus $___K of dona:ons at a crowdfunding campaign.
Compound Annual Growth Rate(2013-2016) is 64.8%
Major contribu:on to growth is provided by Opera:onal Ac:ons: migra:on to Shopify plaform, hiring Marke:ng
Manager and improving the Market Offer (product promo:ons, bundle deals).
Traffic increased +168% to __K users/mo (from __K/mo in 2015) mainly because of our efforts in publicity and by
Marke:ng campaigns.
Product porfolio expanded from 12 issues to 23 issues per year. Total 53 SKU.
Top 20 products generated 61% of Revenues.
Net Sales Per Issue doubled from $___/year in 2015 to $___/year in 2016. Mostly by bulk orders by customers.
Most spending Customers come from USA, Russia, Germany, UK and Austria.
Top 20 customers have generated 22% of all orders and 36% of all Revenues, which is explained by the wider
distribu:on of demand (many customers purchased once to feed their curiosity).
TOP 20 countries generate 96% of Revenue, which include Switzerland, Ukraine, Mexico, Taiwan and Poland.
2017 Development Plan for is focused on 6 key direc:ons: 1)expansion to mobile plaforms, 2)hiring staff,
3)expanding product porfolio, 4) running a crowdfunding campaign, 5) securing ___K revenues
and 6) registering a company.

4. 1. Operational Results 2016

5. $ ___K
Net
Revenues
+328% vs 2015
NPBT
__%
CAGR
64.8%
1086
Sales
Transac:ons
+164% vs 2015
2016 RESULTS
Global Ranking:
4M -> 0.93M

6. Opera:onal Results 2016
Historical Net Sales
Anatoly Borodin, founder and producer
In 2012 I’ve decided to follow my dream and started pro-kolgotki project.
A long way has been passed: from rough idea to a hi-quality demanded product.
In 2016 we’ve made great efforts to expand the audience, improve product portfolio,
gain new customers and and increase profits.
In 2017 pro-kolgotki is my Full Time job as art director, finance controller and CEO.

7. 2. Sales vs. Expenses
In 2016 we managed
to take expenses
under control
and maximize profits.

8. -2014-2016: People, Orders & Conversions
limited data
For 2014
Traffic & Orders increase because of:
- Special campaigns in May, increased ac:vity online and partnerships.
- Marke:ng development – special offers & promo:ons for Target Audience
visitors

9. Key Growth Points
1. Traffic:
2015 2016
2016 Traffic Channel Split

10. 2. New Customers in 2016: we keep up the daily work on inspiring new customers to buy.
Key Growth Points

11. Key Growth Points
3. More Issues of the magazine: from 9 issues in 2015 to 23 issues in 2016
2013 2014 2015 2016
number of issues 12 12 9 23
Net Sales, $
Net Sales per issue, $
Publica:ons & promo:ons 2 :mes per month

12. 2. Sales & Marketing

13. Marke:ng Campaigns Examples
link
link
(Mailing + Social Networks + Forums)

14. Marke:ng Campaigns Examples
link
link

15. 2016 Social Presence
weeks
7.7K -> 27.2K followers Followers, K

16. Facebook User Engagement
JULY-2016 DECEMBER-2016
Facebook July December change %
Reach 9 048 82 303 910%
Post Engagements 56 970 212 632 373%
Page Views 3 040 8 400 276%
- Natural Organic Growth (posts sharing in themed communi:es)
- with ZERO AD Spending (!)
- Manager’s Salary: $ ____ (Jul-Dec)

17. 2016 Mobile Traffic Share Growing from 29% in Q1 to 45% in Q4
visits by plaTorm Q1 Q2 Q3 Q4 2016 TOTAL
DESKTOP
Mobile+Tablet
Mobile+Tablet share 29% 34% 45% 45% 39%
TOTAL

18. GLOBAL RANKING
932 904th place Globally
+393K since November
932 904
4 681 730

19. 3. Product Portfolio

20. pro-kolgotki magazine
Amateurs sessions (tes:ng low-priced segment)
2013-GOLD Archive – all 2013 issues package
2014 - 3289 photo in 12 issues
2015 – 2031 photo in 9 issues
2016 – 8166 photo in 23 issues
> 3000 photo in 8 products
Product Porfolio Structure in 2016
TOTAL
53 SKU
of digital
content

21. TOP-20 Products by Gross Revenue in 2016
Sales,
units
Avg.Sale.Price
$ List Price
Avg.
Discount Gross Revenue, $
1 2013-GOLD
2 02-2016(2)
3 07-2016(1)
4 12-2016(1)
5 05-2016(2)
6 01-2016
7 04-2016(1)
8 11-2016(1)
9 08-2016(1)
10 11-2016(2)
11 06-2016(1)
12 10-2016(1)
13 06-2016(2)
14 10-2015
15 12-2015
16 03-2016(2)
17 05-2016(1)
18 07-2016(2)
19 06-2015
20 11-2015
TOTAL TOP-20

22. TOP-20 Products by Gross Revenue in 2016

23. TOP-20 Products by Gross Revenue in 2016
2015 issues
Generated
__K
8.5%
Of 2016 Sales
TOP-20
issues
Generated
__K
60%
of 2016 Sales

24. WORST-20 Products by Gross Revenue in 2016
Sales, pcs
Avg.Sale.Pri
ce List Price
Avg.
Discount Revenue
03-2014
02-2014
05-2014
09-2015
07-2015 (1)
01-2014
07-2015 (3)
08-2015
amateurs Janice 03-2016
07-2014
06-2014
11-2014
04-2014
amateurs Lilly 04-2016(2)
amateurs-04-2016-lilly
amateurs 10-2016 - Yulia
amateurs 03-2016 J&T
amateurs Amiko 08-2016
amateurs Lilly 06-2016
amateurs Janice 07-2016
WORST 20 TOTAL
WORST 20 Share
ALL PRODUCTS
We’re considering a re-launch
of this category with lower RRPs
and less costs.
Amateurs
Is the worst-selling
category

25. 4. Customers

26. Customer Portrait
According to open source information, pro-kolgotki customers are:
- 99% men and 1% women
- Mostly married.
- Age 25 to 55 with most active/buying people in 30-50.
- Educated, intelligent workers (writers, lawyers, surgeons etc.)
- Located in Developed Countries: USA, UK, Germany, Austria, Switzerland,
France, Canada, Australia. Also in Russia.
- Less involved in modern technologies (most downloads are on PC, mobile
downloads are very rare).
- Pin-Up and Nylon addicts with main focus on femininity and woman outlook as
a whole, than on specific details. (not foot-fetish, no body parts fetish, no nude).
- Eager to pay more for intangibles / experience (worn pantyhose, donations etc).

27. # Customer
Amount
Spent, $
Number of
Orders
Items
purchased
Average
order, $
Average
items per
order Last order date Customer for Customer country
1 152 days Ireland
2 354 days United Kingdom
3 178 days Taiwan
4 177 days Russian Federa:on
5 48 days Austria
6 370 days Switzerland
7 144 days France
8 302 days Ukraine
9 350 days United Kingdom
10 384 days Mexico
11 386 days United States
12 311 days United States
13 208 days Germany
14 369 days Austria
15 313 days United States
16 166 days United States
17 265 days Norway
18 373 days United Kingdom
19 335 days United States
20 351 days Germany
TOP 20:
TOP 20 Customers in 2016
TOP 10:
11% of
all orders
21% of
all Money
TOP 20:
22% of
all orders
36% of
all Money

28. # Country Orders Gross Sales, $ average order Share (orders)
Share
(Amount)
1 United States
2 Russian Federa:on
3 Germany
4 United Kingdom
5 Austria
6 Ireland
7 France
8 Switzerland
9 Taiwan
10 Mexico
11 Ukraine
12 Canada
13 Norway
14 Australia
15 Colombia
16 Italy
17 Japan
18 Hong Kong
19 Netherlands
20 Poland
TOP 20 TOTAL:
All 2016 Orders
- TOP 20 Countries in 2016
TOP 10:
82%
of orders
83%
of Money
TOP 4:
67%
of orders
63%
of Money

29. Ac:on Plan for 2017:
- Mobile Plaform launch_________.
- HR: hiring _______
- PRODUCT PORTFOLIO EXPANSION:
_________ incl. Subscrip:on Plans.
- Crowdfunding Campaign _______
- Company Registra:on ________
Strategic Choice: expansion to new markets (porfolio / plaforms)
2017 Strategy

30. Mobile Plaforms
Product Porfolio
Crowdfunding
2017 Strategy
____K Sales
Company Registra:on
Seed Investments
Human Resources
Mags + Subscr
___K
New Valued Item
___K
New Items
__K

31. The 2017 Strategy is split into 2 channels:
The Classic
Challenge:
X6
growth
in 2017
The Ambi:ous
Challenge:
X9
growth
in 2017
Magazine K $ +150% +150%
New Items K $ +300% +300%
Subscrip:ons K $ +150% +150%
Valued Item
Campaign K $ - +300%
TOTAL K $

32. 2017 Action Plan
The Classic
Challenge:
X6
growth
in 2017

33. 2017 Action Plan
The
Ambi:ous
Challenge:
X9
growth
in 2017
Launch of
Campaign
Pre-
Christmas
Re-Launch

34. LOOKING FOR
Seed Investments
Mentorship New Customers
Designers
& Post-
Produc:on
experts
Publicity / PR
coopera:on

35. Founder Profile
Product Category Sales in Russia & CIS Business Revenues in Eastern Europe, Russia & CIS
“Anatoly has done very good work in Russia
and CIS markets. Without his passion and
efforts our company’s dramatic growth in this
region would not be possible.”
Ziemek Majewski, Area Sales Director EMEA, Stokke GmbH.
“Anatoly is good-hearted, enthusiastic
and energetic person who brings
positive spirit and added value to the
company he works for.”
Sean Sukehiro, VP at Sony Interacdve Entertainment.
Anatoly Borodin | LinkedIn
PASSION IS PRICELESS.
15+ years of experience in Interna:onal Business Development: Product Marke:ng, Sales
& Account Management. Intercultural connec:ons expert.
Educa:on: 2014 University of Wales, MBA | 2004 Civil Law School, Bachelor

36. “I’ve found strength and harmony in
doing what I love and what my
passion lies towards. Therefore I don’t
get tired of what I do every day.”
Anatoly Borodin
founder and producer
anatoly@pro-kolgotki.com
mob. +7(985)993 3864