About magazine is the №1 source worldwide of information for and about men.It’s the brand for active, successful, professional men who want greater controlover their physical, mental, and emotional lives.Men’s Health gives men the tools they need to make their lives better, throughin-depth reporting covering everything from fashion and grooming to health andnutrition as well as cutting-edge gear, the latest entertainment, timely features,and more.Men’s Health is the world’s largest and best-selling men’s magazine, with 44international editions with a readership of more than 22 million men around theglobe. Since January 2005 a legendary magazine is in Ukraine!!!
Men’s Health UkrainePRINT-RUN:70 000 copiesPERIODIC:one time a monthFORMAT:STANDARD: 215x275 mmMINI: 170x225 mmCOVER PRICE:25 UAH (standard)16 UAH (mini)DISTRIBUTION:to all the major cities of Ukraine.35 % of the print-run is distributed to Kiev.
Man is:• Achieve a lot, but want more• Like to be self-confident• Anxious to look better• Able to cope with the problems, but prefer to prevent them• Think that a healthy mind in a healthy body• Are experts in good meal and drinks• Get maximum satisfaction (communicating) from relations with girlfriend• Look answers to unspoken questions• Live at their full potential
Men’s HealthACTIVE READERS:• Well-educated men between the ages of 20 and 45• Getting a higher education or already have one• Earn an above average income• Residents of big cities (population: 500 000 people and more)• Actually arising and developing so-called middle class
In every Men’s Health issue…As simple as ABCFast facts and brief news about everything:health, fitness, sport, relationship, sex,hot factsSex and relationshipNew answers on eternal questions,Advice and recommendationsCareerHow to build relationship with: businesspartners,competitors,yourselfMen questionsYou ask – we answer. Medicine, fitness,psychology, style, equipment
In every Men’s Health issue…AdventureTravelling reports from different expeditionExtremeNew kind of extreme sportHuman body and rationHealth in details. Advice and news innutritional carePersonal trainerAdvice from a coach or an expert.Exercises you can do at home, yourOffice or in a gymStyle and fashionWhat is in fashion, how to get dressed andlook after yourself
Fashion guidesPeriodic press: two times a yearNumber of issue: April, October«Stylish guide» - the special addition devotedto fashion trends of the season.Its task – to help readers to do the correctchoice of business suits, playwear, shoes,cosmetics, technique.«Stylish guide» gives useful advices,how to look after oneself and clothes,how to combine the different numbersof cloth and accessories.
Men’s Health is the 2nd largest male title 600 500 Coverage ’000 400 300 200 100 0 MAXIM Mens Health Playboy XXL Б-52 TNS. PMI 2011/1. One issue readership
Men’sHealth readership: 28% 72% men 308,05 women 121,29 Total readership – 429,5 K person TNS. PMI 2011/1. One issue readership
Young men read the magazine Reader average age – 27 y.o. TNS. PMI 2011/1. One issue readership
Family status Income level per month 1% 5% 23% 1% 39%Coverage ’000 61% 48% 22% high above the average single 254,29 married 164,02 average below the average low N/A TNS. PMI 2011/1. One issue readership