Mediakit 2012 (eng.)

3,780 views

Published on

Published in: Business, Design, Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,780
On SlideShare
0
From Embeds
0
Number of Embeds
2,586
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mediakit 2012 (eng.)

  1. 1. MEDIAKIT2012
  2. 2. About magazine is the №1 source worldwide of information for and about men.It’s the brand for active, successful, professional men who want greater controlover their physical, mental, and emotional lives.Men’s Health gives men the tools they need to make their lives better, throughin-depth reporting covering everything from fashion and grooming to health andnutrition as well as cutting-edge gear, the latest entertainment, timely features,and more.Men’s Health is the world’s largest and best-selling men’s magazine, with 44international editions with a readership of more than 22 million men around theglobe. Since January 2005 a legendary magazine is in Ukraine!!!
  3. 3. Men’s Health UkrainePRINT-RUN:70 000 copiesPERIODIC:one time a monthFORMAT:STANDARD: 215x275 mmMINI: 170x225 mmCOVER PRICE:25 UAH (standard)16 UAH (mini)DISTRIBUTION:to all the major cities of Ukraine.35 % of the print-run is distributed to Kiev.
  4. 4. Man is:• Achieve a lot, but want more• Like to be self-confident• Anxious to look better• Able to cope with the problems, but prefer to prevent them• Think that a healthy mind in a healthy body• Are experts in good meal and drinks• Get maximum satisfaction (communicating) from relations with girlfriend• Look answers to unspoken questions• Live at their full potential
  5. 5. Men’s HealthACTIVE READERS:• Well-educated men between the ages of 20 and 45• Getting a higher education or already have one• Earn an above average income• Residents of big cities (population: 500 000 people and more)• Actually arising and developing so-called middle class
  6. 6. In every Men’s Health issue…As simple as ABCFast facts and brief news about everything:health, fitness, sport, relationship, sex,hot factsSex and relationshipNew answers on eternal questions,Advice and recommendationsCareerHow to build relationship with: businesspartners,competitors,yourselfMen questionsYou ask – we answer. Medicine, fitness,psychology, style, equipment
  7. 7. In every Men’s Health issue…AdventureTravelling reports from different expeditionExtremeNew kind of extreme sportHuman body and rationHealth in details. Advice and news innutritional carePersonal trainerAdvice from a coach or an expert.Exercises you can do at home, yourOffice or in a gymStyle and fashionWhat is in fashion, how to get dressed andlook after yourself
  8. 8. Fashion guidesPeriodic press: two times a yearNumber of issue: April, October«Stylish guide» - the special addition devotedto fashion trends of the season.Its task – to help readers to do the correctchoice of business suits, playwear, shoes,cosmetics, technique.«Stylish guide» gives useful advices,how to look after oneself and clothes,how to combine the different numbersof cloth and accessories.
  9. 9. Men’s Health is the 2nd largest male title 600 500 Coverage ’000 400 300 200 100 0 MAXIM Mens Health Playboy XXL Б-52 TNS. PMI 2011/1. One issue readership
  10. 10. Men’sHealth readership: 28% 72% men 308,05 women 121,29 Total readership – 429,5 K person TNS. PMI 2011/1. One issue readership
  11. 11. Young men read the magazine Reader average age – 27 y.o. TNS. PMI 2011/1. One issue readership
  12. 12. Family status Income level per month 1% 5% 23% 1% 39%Coverage ’000 61% 48% 22% high above the average single 254,29 married 164,02 average below the average low N/A TNS. PMI 2011/1. One issue readership
  13. 13. Distribution: 20 000 35% 18 000 16 000Amount of copies 14 000 12 000 17% 10 000 8 000 11% 10% 10% 6 000 8% 4 000 5% 4% 2 000 0 Total circulation 70 000 copies
  14. 14. Rate card 2012 Premium positions Price 1-st spread € 13 870 2-nd, 3-rd spread € 12 800 Inside spread € 10 950 Next to: content, editor-in-chief letter € 6 950 3-rd cover € 6 950 Back cover € 9 150 Inside pages 1 page € 5 550 1/2 page € 3 750 1/3 page (vertical) € 3 750 1/3 page (horizontal) € 3 700 1 PR page € 6 000 1/2 PR page, 1/3 PR page € 4 170 Price exclude taxes Fixation costs additional 20% of the page price
  15. 15. Technical calendar 2012 insert delivery layouts deadline sales date deadline January’12 18.11.2011 07.12.2011 19.12.2011 February’12 16.12.2011 12.01.2012 23.01.2012 March’12 20.01.2012 09.02.2012 20.02.2012 April’12 17.02.2012 06.03.2012 19.03.2012 May’12 23.03.2012 12.04.2012 23.04.2012 June’12 17.04.2012 08.05.2012 21.05.2012 July’12 18.05.2012 06.06.2012 18.06.2012 August’12 21.06.2012 11.07.2012 23.07.2012 September’12 20.07.2012 08.08.2012 20.08.2012 October’12 17.08.2012 06.09.2012 17.09.2012 November’12 21.09.2012 11.10.2012 22.10.2012 December’12 19.10.2012 08.11.2012 19.11.2012
  16. 16. Thank you! Sanoma Media Ukraine Phone number: +38 044 390 58 70 Editor in chief: Dmitriy Pribytko Art-director: Yaroslav RudenkoAdvertising Sales: Anastasya Bondarovich, Tatiana Bortnik Marketing: Lida Turkovska

×