Ideation for Profit - 5 Easy Steps to Bring Viable Ideas to Market!

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A unique approach to streamlining small business & startup investment in valuable & viable products & services.

Anastasia Valentine & Ideation Expert will present the Ideation to Profit Relationship, a mini workshop designed for small business owners, startups and entrepreneurs.

Be prepared to take notes and learn how to create a:

sustainable business practice to profit from your business ideas.
solid strategy to validate your business investment in new products & services.
clear method to make GO or NO GO decisions
plan to build & grow your business through ideation!

Published in: Business, Economy & Finance
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  • So you have your idea inventory and one of those ideas really stand out. You are pretty excited and passionate about it. But we aren’t that kind of lady are we?Because if we gave it our all and invested our time, money and energy in it now, we have a risk of it not working out.We need to date first, get familiar with the idea, get comfortable with it and make sure its right for us to invest inWE date the idea
  • So you have your idea inventory and one of those ideas really stand out. You are pretty excited and passionate about it. But we aren’t that kind of lady are we?Because if we gave it our all and invested our time, money and energy in it now, we have a risk of it not working out.We need to date first, get familiar with the idea, get comfortable with it and make sure its right for us to invest inWE date the idea
  • Ideation for Profit - 5 Easy Steps to Bring Viable Ideas to Market!

    1. 1. The Idea to Profit Relationshi p Anastasia Valentine Chief Strategist Sandbox An Idea to Launch Company Hashtag #WIBN Follow - @AVV @SANDBOXPM
    2. 2. YOU WILL NEVER LOOK AT INNOVATION OR IDEATION THE SAME WAY AGAIN!
    3. 3. Painful Exhilarating Costly And extremely FUN to work on.
    4. 4. All About I’m an award-winning product strategist, CEO of Sandbox, with over 20 years achieving bringing ideas and products to market in the high-tech, music, fashion and retail industries. I work directly with amazing solopreneurs, entrepreneurs, and small, medium and enterpriseclass companies across the globe. Sandbox, is an award winning boutique marketing agency delivering strategies, services & support for all sizes of organizations from idea through to launch across the globe. Taking the role of your extended team, Sandbox PM will play a hands on role in your success in introducing your company, products and services to the market. Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    5. 5. This Workshop is Soci@l! Share the love!  We‟ve created tweetables for you!  Share the knowledge! 
    6. 6. You will leave this session with: A sustainable business practice to profit from your business ideas.  A solid strategy to validate your business investment in new products & services.  Clear method to make GO or NO GO decisions  A plan to build & grow your business through ideation! 
    7. 7. We‟ve got some biz problems…       Too many ideas Overwhelmed Not enough resources Not enough time Unfocused & non productive Need revenue generating streams There is a solution…. Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    8. 8. “Too many ideas is a great business problem to have!”
    9. 9. “Ideation is a passionate business affair” “Don‟t fall in love with an idea…”
    10. 10. Then & Only THEN, do you seal the deal!
    11. 11. “ALL Ideas are Valuable NOT ALL Ideas are Profitable”
    12. 12. “Your idea inventory is just as valuable as your customer & prospect list.”
    13. 13. Mind Maps Ideal for right brained business people  Creatives   Manual or Digital Mind Map example from Personal Brain www.thebrain.com Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    14. 14. Spreadsheets   Ideal for left brained business people Analytical Thinkers J.K. Rowling used this manual spreadsheet to map out the Harry Potter Adventures  Manual or Digital Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    15. 15. Idea/Vision Boards  Perfect to combine analytical & creative Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    16. 16. Sustainable Ideation A regular business practice  More important than your email list   Action Items: ◦ ASAP!  Create your idea inventory ◦ ALL THE TIME  Have a way to capture your business ideas ◦ QUARTERLY  Visit your idea inventory to evaluate your next big thing. Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    17. 17. Tap into your idea inventory for “low hanging fruit” ideas during business downtimes.
    18. 18. Common Idea Investment Mistakes Invest too much to soon  LOVE GOGGLES – Blind us from reality  Wrong timing  Not enough time to deliver high quality  Doesn‟t feel right  Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    19. 19. Why Business Ideas Go Wrong Not market ready  Market not ready for the product/service  Market won‟t bear the price  Saturated market – no differentiation  Well has run dry….  No love  Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    20. 20. Idea to Profit Path Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    21. 21. Let‟s Get Acquainted – Dating Ideas  Triage your ideas: ◦ Group them into categories ◦ Identify trends ◦ Group like ideas together for more valuable, powerful & viable offerings. ◦ Choose 5 that stand out  3 big money ideas  2 low cost / high return ideas Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    22. 22. “People who like you, will listen to you. People who TRUST you, will do business with you”
    23. 23. Soci@lize It! No point investing in something that won‟t pay off.  Action Items:  ◦ Find at least 10 people who represent your „Perfect Fit‟ customer. ◦ Talk to them about your ideas ◦ Share your vision ◦ Listen, learn & improve Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    24. 24. Why You Soci@lize an Idea  Validate: ◦ ◦ ◦ ◦ ◦ ◦ the need or want content / features / deliverables benefits & value cost / investment vs. return price / pricing model(s) your return on investment / profit Test your product/service  Build your community  Get endorsements & testimonials  Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    25. 25. Who to Soci@lize With Existing Customers  Friendly Trusted Potential Customers  Business Partners  Inner Business Circle / Mastermind  Investors  Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    26. 26. What you Learn from Soci@lization Who your „Perfect Fit‟ customer is  What it takes to for the idea to be profitable  How much to invest  How much to charge  What you make per unit  How much you need to sell  Bottom Line: Is it worth continued investment? Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    27. 27. “Be Ruthless! Make Go/No Go decisions based on facts.”
    28. 28. GO! Perfect Fit customers identified, ready & waiting  Meets a strong need or satisfies a want  Price point works!  Return justifies the investment  Community is growing, positive buzz is building  NO GO! Unclear on target or customer fit  Market uninterested  Value not clear  Price point unattractive  Investment exceeds return, investment (time & $$) not available.  It doesn‟t “feel” right.  Go / No Go Decisions are Good Business Decisions! Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    29. 29. “Numbers Never Lie”
    30. 30. “If you aren‟t making a profit, you are running a hobby not a business.”
    31. 31. It‟s a GO! It‟s LOVE!  Take the opportunity to: ◦ Refine the product or service  Make it better, dig deeper! ◦ Get customer testimonials & rave reviews ◦ Leak some details & stir the pot Engage the media, influencers  Plan a launch event online and/or in person  Then you are ready to launch! Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    32. 32. It‟s a GO! It‟s LOVE!  Action Items: ◦ Engage in “exclusive pre launch” activities  Don‟t use terms like pilot, beta, soft launch – implies unfinished, mediocre, buggy, not real ◦ Refine your product or service. Add Value! ◦ Get customer testimonials & rave reviews ◦ Arm your inner biz circle with info & tools to make you (and them) successful! ◦ Package it up & wrap it up in a bow! Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    33. 33. Launch It! Seal the deal with a fabulous launch!  Gather your supporters  Share their words  Create an offer they can‟t refuse  Celebrate your success  Make the commitment for the long haul to continue the momentum! Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    34. 34. Next Steps 1. 2. 3. 4. 5. 6. 7. 8. Create your idea inventory Choose your top 5 ideas Soci@lize them with trusted sources Move forward with the top 2 or 3 Refine ideas into products & services Revisit your idea inventory during downtimes Pre launch to a select community Launch to the public Keep Us Posted! Keep US POSTED! Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
    35. 35. My Gift to YOU!        $240.00 Value 1 Year Access Weekly Biz Tips Monthly Online Biz Building Events Ongoing support Exclusive Community Exclusive Offers
    36. 36. Visit us: www.sandboxpm.com Follow us: @sandboxpm & @avv Email us @ info@sandboxpm.com Copyright ©2013 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.

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