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Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
Cannes Lions - Internacional Festival of Creativity - 2011 Experience
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Cannes Lions - Internacional Festival of Creativity - 2011 Experience

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  • 1. NOTES<br />CANNES<br />LIONS<br />FESTIVAL<br />2011<br />ANAPAULA GOMEZ @ANAPAURD DOMINICAN REPUBLIC 2011<br />
  • 2. THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY IS THE WORLD&apos;S BIGGEST CELEBRATION OF CREATIVITY IN COMMUNICATIONS. AS THE MOST PRESTIGIOUS INTERNATIONAL ADVERTISING AWARDS, MORE THAN 24,000 ENTRIES FROM ALL OVER THE WORLD ARE SHOWCASED AND JUDGED AT THE FESTIVAL. WINNERS RECEIVE THE HIGHLY COVETED LION TROPHY, PRESENTED AT FOUR AWARD CEREMONIES THROUGHOUT THE WEEK.<br />-From CannesLions.com<br />
  • 3. CANNES<br />LIONS<br />SEMINARS<br />WORKSHOPS<br />FESTIVAL<br />
  • 4. SAPIENTNITRO<br />“CULTURE CLUBBING”<br />
  • 5. PRODUCING FIRE<br />AUDIENCE<br />BRAND<br />CULTURAL OPPORTUNITIES<br />
  • 6. “LADY GAGA – TEACHING BRAND HOW TO BEHAVE”<br />
  • 7. “CULTURAL CAPITAL <br />IS CREATED WHEN BRANDS CAN TRULY PLAY WITH THE COSTUMERS”<br />http://www.youtube.com/user/canneslions#p/u/28/g_pNlIE0u00<br />
  • 8. ICM2<br />“FRIEND WITH BENEFITS”<br />
  • 9. “IN THE DIGITAL WORLD, ITS IS NOT ONLY WHERE VALUES ARE SHARED, BUT WHERE RELATIONSHIPS ARE FOUND”<br />
  • 10. “MORE THAN EVER INTERACTIONS MATTER IN MARKETING”<br />http://www.youtube.com/user/canneslions#p/u/30/aHtR4qS5KxU<br />
  • 11. ADOBE<br />“ADVERTISING MEETS DIGITAL”<br />
  • 12. “DEBATE THE INDUSTRY’S FUTURE”<br />“THE ONLINE WORLD, IF  COMPARED  WITH SEX EMOTION, WOULD BE THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW LONG THE ERECTION IS GONNA BE”<br />http://www.youtube.com/user/canneslions#p/u/18/sTT5NC6Mee0<br />
  • 13. YAHOO<br />“Content as conversation”<br />Robert Redford<br />
  • 14. “EVERYONE HAS HEAR THAT CONTENT IS KING BUT, AS AUDIENCES MIGRATE ONLINE, WHO’S RULING THE KINGDOM? “<br />“ THE NEW PRINCIPLES OF CONTENT CONSUMPTION AFFECT THE WAY WE CONNECT WITH TODAY’S AUDIENCE”<br />
  • 15. ACT RESPONSIBLE<br />“ADVERTISING ADRESS SOCIAL”<br />
  • 16. &quot;ITS NOT ADVERTISING... IS HUMAN“<br />&quot;BIG IDEAS EXECUTED GLOBALLY“<br />“HOPE IS THE PURPOSE THAT WILL CHANGE PEOPLE LIFES”<br />http://www.youtube.com/user/canneslions#p/u/19/WBNqEQ5XVWQ<br />
  • 17. ANGRY BIRDS<br />“what brands can learn”<br />
  • 18. BE DIFFERENT<br />MARKETING IS NOT ROCKET SCIENCE<br />CARE ABOUT FANS AND THE BRAND<br />BUILD AN EXPERIENCE <br />FOR THE FANS<br />http://www.canneslions.com/lions/videos.cfm?media_id=1414&amp;tag=107,8&amp;pg=2#start<br />
  • 19. DIAGO<br />“TRANSFORMING MARKETING”<br />“Opportunities in gaming as a brand tool”<br />“We need to change consumer behavior and technology”<br />
  • 20. “THE ONLINE WORLD, IF  COMPARED  WITH SEX EMOTION, WOULD BE THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW LONG THE ERECTION”<br />
  • 21. “NEW PRINCIPLES COME WITH A SIGNIFICANT CALL-TO-ACTION FOR OUR AGENCY PARTNERS:<br />INNOVATETO PUT CONSUMER PARTICIPATION AT THE HEART OF OUR BRAND CAMPAIGNS AND EXPLORE NEW BLENDS OF PAID, OWNED AND EARNED MEDIA TO DELIVER THIS. <br />CREATE NEW WAYS TO ENGAGE AND RESPOND CONTINUOUSLY TO OUR HIGHLY ENGAGED CONSUMERS IN BOTH THE REAL AND VIRTUAL WORLDS.<br />EVALUATE IN NEW WAYS. ESTABLISH NEW MODELS OF MEASUREMENT.”<br />
  • 22. “THE ONLINE WORLD, IF  COMPARED  WITH SEX EMOTION, WOULD BE THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW LONG THE ERECTION”<br /><ul><li>Multiformat, multitasking
  • 23. Fusion of technologies
  • 24. Social networking &amp; Gaming
  • 25. Smartphones</li></li></ul><li>“THE ONLINE WORLD, IF  COMPARED  WITH SEX EMOTION, WOULD BE THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW LONG THE ERECTION”<br />http://www.youtube.com/user/canneslions#p/u/17/aRcEWTmkmuE<br />
  • 26. DIGITAS &amp; VEVO<br />“SOCIAL AND MOBILE ROCKS”<br />Pharrell Williams<br />
  • 27. GOOD BRAND WILL ENGAGE<br />MUSIC IS UNIVERSAL <br />ALL THE MEMORIES HAVE A SOUND RECORED IN OUR MINDS<br />BRANDS HAVE TO UNDERSTAND WHAT PEOPLE IS PASSIONED ABOUT<br />THIS IS A RELATIONSHIP<br />BRANDS NEED TO BUILD CONNECTIONS<br />http://www.youtube.com/watch?v=GyCH5CFPmcI&amp;feature=related<br />
  • 28.
  • 29. AWARDS / 10 CATEGORIES<br /><ul><li>Film LionsPress
  • 30. LionsOutdoor
  • 31. LionsDirect
  • 32. LionsMedia
  • 33. LionsCyber
  • 34. LionsRadio
  • 35. LionsPromo &amp; Activation
  • 36. LionsTitanium and Integrated
  • 37. LionsDesignLionsPR
  • 38. LionsFilm Craft Lions</li></ul>http://www.canneslionsarchive.com/<br />
  • 39. “CANNES LIONS 2011 FEATURED 57 SESSIONS, WHERE THOUGHT-LEADERS AND EXPERTS IN ALL FORMS OF COMMUNICATIONS AND CREATIVE THINKING CAME TOGETHER TO INSPIRE, DEBATE AND ENTERTAIN”<br />-From CannesLions.com<br />
  • 40. CANNES<br />2011<br />LIONS<br />FESTIVAL<br />ANAPAULA GOMEZ<br /> TW @ANAPAURD<br />DOMINICAN REPUBLIC<br />

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