Will SEO Die in 2014

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I have given a session to my SEO team on the buzzing topic "Death of SEO".

Everybody knows that Google is so much serious about delivering quality search results to their users. Google is ready to fight with spam and low quality search results through their Panda, Penguin and Hummingbird and future updates.

All this updates has threatened the SEOs and agencies around the world who is in search marketing.

Published in: Marketing, Technology, Design
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  • as long as the internet exists there are people who want to be on the first page. SEO is like global warming. Can't be stopped because we as an individual being do not stop to want a car and drive as many kilometres as we can pay for oil. thanks for the presentation.
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  • @pandiyarajan Thanks for getting it and appreciating the way I started and ended with. I'm planning to add new slide on first week of Dec-13.
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  • @AnandUmraniya you handled the negative comment nicely, Here is my real comments about your presentation. yes, you are correct that Google need good user experience in the website instead of going with keyword stuffed things. Further, you started the presentation with the experts opinion and then you put your own opinion which is a good way to present the details. Expecting your next presentation :)
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  • @pandiyarajan Thanks for putting negative comment, will show you why its not working anymore in my next presentation.
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  • I totally disagree all the onpage activities are vain and it will not work any more kind of things. One of your reply says that user experience that means you need to improve the on page activity right. However, I will wait for your next presentation and comment on it.
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Will SEO Die in 2014

  1. 1. Will SEO die in 2014 or after that? Will SEO die in 2014?
  2. 2. Google Spam Fighter Matt Cutts Weighs In On The "Death" Of SEO I’ve said it before, but SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen. – Matt Cutts
  3. 3. Yes, But Only to Some People... Aaron Wall, SEObook.com
  4. 4. I’ll be honest – I don’t think SEO will die. by Rand Fishkin One more supporting post was published on YouMoz for the same SEO Tactics Die, But SEO Never Will by Dr. Peter J. Meyers
  5. 5. SEO Is Here To Stay, It Will Never Die by Danny Sullivan One more supporting post was published on SEL for the same Future SEO: String Entity Optimization by Paul Bruemmer
  6. 6. Now my turn,
  7. 7. Of course SEO’s death isn’t near, until the search giant like Google exists.
  8. 8. Here is why?
  9. 9. Because, Google makes up 25% of Internet traffic. That makes Google's Internet presence bigger than Facebook (FB), Netflix (NFLX) and Twitter's combined, according to the report.
  10. 10. SO ULTIMATELY WHO GONNA DIE & WHEN…
  11. 11. SEO People’s  OLD FASHIONED STRATEGY  TRADITIONAL BEHAVIOUR  DON’T KNOW ALGORITHMIC CHANGES made by GOOGLE and other SEARCH ENGINES.
  12. 12. Beware SEOs, DON’T waste your valuable time, money and energy on the described Onsite and Offsite SEO activities, as you’re not living in 2001 to 2010.
  13. 13. Not working Onsite SEO factors.  Meta Keywords, Meta Description, Meta Author  H1 to H6 tags  Bold, Italic, Under Line and other formatting tags  Exact matching anchor texts in contextual links  Title attribute used for Anchor texts and Images  Using table formed structure instead of DIV and HTML5+CSS3  IDs/parameters/Number in URL instead of meaningful name of the page.  Heavily stuff keywords in url, image names, link & content  Heavy images and code, flash  Heavy size of the page  Broken links  Poor usage of 301, 302, 404
  14. 14. Not working Offsite SEO factors.  Directories submission using keywords instead of business/brand names.  Social bookmarking with repeated titles and descriptions.  Article submission using same/spun/poor quality content.  Useless press releases distributions.  Classifieds posting  Creating just profiles on web 2.0 properties  Blog commenting  Forums with unplanned strategy  Products/service’s Images submission
  15. 15. Okay, I’m done. QUESTIONS?
  16. 16. Anand Umraniya Co-Founder & Lead Consultant at OrSeep. FOLLOW ME on TWITTER @AnandUmraniya

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