“ The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar products, with similar prices and similar quality.”
The Head Shot Clinic is a an effort by a Fashion and Lifestyle photographer, Niccolo Cosme, that gathered the young innovators and trend-setters in a single shoot. The result of the shoot were head shots that were used by each participant as their profile pictures in Multiply and Friendster. It started as a way for the young photographer to market his services. But now, Adidas has already begun talking with Niccolo to produce another Head Shot Clinic where Addidas apparel will be used by the participants. This way, Addidas attaches itself to the trend-setters and culture mavens. In fact, the Adidas jacket shown here in a sample shot has already become a bestseller. Adidas: The Philippines
Pepsi's new can displays the winners of an online photo contest, in which people submitted pictures of themselves rooting for Team China at the Olympics, and then voted to determine who would win a spot on the cans.
The contest drew 2.46 million submissions and 140 million votes, which was larger than any global campaign of this sort ever run by the company.
Source: *Wall Street Journal Pepsi “My Can”: China
Pepsi: China In 2006, Pepsi ran a competition for consumers to create a complete Pepsi Commercial, called “Show me your idea”. Consumers were invited to script a 200-word commercial with Pop-star Jay Chow as main character. During the competition period, 28,000 scripts were received and 5 million online participation/votes were recorded.
Avid readers write cell phone novels and upload them
Readers send feedback to the writer, who creates paragraphs according to the readers’ preference
Written by a young online writer, Yoshi, ‘Deep Love’ is a story of a teenage prostitute in Tokyo. It became so popular that it was published as an actual book, then spun off into a television series, and a movie.