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[SIS] Patterning the Meaning of Human Spaces

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lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.com

lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.com

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  • 1. TIM STOCK 1 Patterning the Meaning of Human Spaces Strategic Design & Management Summer 2014
  • 2. TIM STOCK critique: patterning the codes of spaces - forecasting future meaning 1950s/60s 2013/2014 2 CODE 1 CODE 2 “a quote from a contemporary that captures the essential meaning of the space” CODE 1 CODE 2 “a quote from a contemporary that captures the essential meaning of the space” 1 2 3 4 narrow date range (i.e. 1961-1964) Word Cloud/ Taxonomy from sourced trends Word Cloud/ Taxonomy from sourced trends specific products that reveal meaning of the space pattern specific products that reveal meaning of the space The Meaning of______
  • 3. TIM STOCK trends are stories what happens next? what clues are there? 3
  • 4. TIM STOCK Industrial Era Mass Media Era Micro Market Era Manufacturing TV Internet Interstate Highways Social Networks Cable TV Advertising WW2 Scientific advances Global resources Gen X Baby Boomers Gen Y GI Generation Silent Generation 1901-1924 1925-1944 1945-1964 1965-1983 1984-2001 what contrasts and unites generations helps us decode how trends manifest in unique ways. what forces shape the codes of each generation? Suburbia 4
  • 5. TIM STOCK economics technology politics codes emerge for each generation emotions that imprint our life narrative during childhood and as we mature. GI optimistic SOCIAL/ECONOMIC FORCES SUSTAINED PERCEPTION/BEHAVIOR Boomers rebellious Silents cautious 5
  • 6. TIM STOCK Boomer Gen X GI Silents Boomer Gen Y parent child assimilation/differentiation establishing difference is a natural part of the maturation process. what we eatgender models patriotism concepts of work 6
  • 7. TIM STOCK “the house is a machine for living” LeCorbusier 7
  • 8. TIM STOCK patterning the meaning of personal spaces these space are imprinted with emotional meaning. 8 FEMALE SPACE MALE SPACE PRIVATE SPACE SOCIAL SPACE FORMAL SPACE INFORMAL SPACE past present future NATURAL SPACETECHNO SPACE
  • 9. TIM STOCK the dream of country living suburbia was a packaged pastoral mythology that lured people away from congested cities. the blueprint of homes was a miniaturized cookie cutter of the country estate. 9
  • 10. TIM STOCK the dream of country living suburbia was a packaged pastoral mythology that lured people away from congested cities. the blueprint of homes was a miniaturized cookie cutter of the country estate. 10
  • 11. TIM STOCK uncovering the meaning of human spaces 11 you will uncover the past/present/future meaning of your chosen space living room backyard bedroom bathroom kitchen the office air travel cars hotel/motel supermarket
  • 12. TIM STOCK inspiration on Pinterest 12 check out the pinterest board on patterning spaces to get your research started
  • 13. TIM STOCK the meaning of the lawn, garden and backyard 13
  • 14. TIM STOCK the rise and fall of victory gardens victory gardens, also called war gardens or food gardens for defense. 14
  • 15. TIM STOCK the lawn as post war signifier we wage war with the enemies of the perfect lawn 15
  • 16. TIM STOCK ... and rise again of victory gardens the only thing holding people back from planting front yard gardens is a subjective but widely accepted sense of what’s pretty and proper. 16
  • 17. TIM STOCK a new language of synergy Miracle Grow “Something More” (2014) 17
  • 18. TIM STOCK backyard fallout shelters reflect post war fears ''the fantasy about the perfect shelter was the fantasy of the perfect family,'' 18
  • 19. TIM STOCK the patio as new social theater the social space acts as living theater for an evolving consumer marketplace 19
  • 20. TIM STOCK Leave it to Beaver (1957) suburbia’s backyard gendered space suburbia reclaims old stereotypes put into question during WW2. advertising and television affirm these new mythologies. Kingsford Charcoal (2007) - ad was pulled 20
  • 21. TIM STOCK backyard is now framing anti-tech codes 21
  • 22. TIM STOCK motels and cheap materials fuel swimming pool boom from 2,500 in 1950 to 26,000 pools in 1955 22
  • 23. TIM STOCK backyard officepods and grannypods homeowners rethink the utility of spaces they have available. 23
  • 24. TIM STOCK the meaning of the kitchen 24 the hub of the home evolves in use as our culture of consumption becomes increasingly complex.
  • 25. TIM STOCK war brings cheaper materials and methods products like Dow Saran Wrap and Reynolds Wrap come from material innovations used during the war. Saran was sprayed on fighter planes to protect them from salty sea spray. 25
  • 26. TIM STOCK appliances encourage an optimistic consumption 26 appliances evolve with packaged food Foodarama by Kelvinator
  • 27. TIM STOCK betty crocker cookbooks and the look of food 27 the cookbook as coded guide for perfected 50s living
  • 28. TIM STOCK the original fitted kitchen in 1950 Poggenpohl introduced the first fitted kitchen with continuous countertops and organized around new appliances like refrigerators. 28
  • 29. TIM STOCK return of the fitted kitchen a move away from Tuscan and French country styles to more modern clean lines. 29
  • 30. TIM STOCK a new code of use and utility emerges people expect more from their kitchens today with cues coming from professional demonstrations in the form of cooking shows and heightened senses when eating out. 30
  • 31. TIM STOCK professional grade home appliances signals from outside the home fuel must- haves in today’s kitchens 31 Viking Appliances
  • 32. TIM STOCK from farm to table new appliance trends reflect a desire to be deeply involved in the process of making what we eat 32 Nano Kitchen
  • 33. TIM STOCK a shift in consumer control in your kitchen companies like Keurig and Starbucks will be shaking up the packaged beverage business 33
  • 34. TIM STOCK the meaning of supermarkets 34 how we buy food has as much to do with the systems outside the supermarket. from how we get it, to where it goes in our home.
  • 35. TIM STOCK invention shapes food’s meaning Clarence Birdseye a taxedermist from from Brooklyn invented what we know as the frozen food industry. 35
  • 36. TIM STOCK the technology frames food’s meaning food language cast from after WW2. 36
  • 37. TIM STOCK food science alters codes for food words like instant and fortified become the codes of post-war food. the disconnect to real food begins along with the role of food as social connector. 37
  • 38. TIM STOCK the notness wartime surplus 38 we want transparency and living things
  • 39. TIM STOCK display systems reflect a language 39 the carton flow system is a form of shelving that uses a gravity feed rear load design.
  • 40. TIM STOCK checkouts increasing automation the checkout is a clear signifier of the balance of power between the human and machine. 40
  • 41. TIM STOCK self checkouts seek to find their place the replacement of human interaction 41
  • 42. TIM STOCK the new state of convenience transcends space users scan the code of any product, the products are delivered to the user's home within the day. 42
  • 43. TIM STOCK technology used to increase transparency 43 iPhone app called HarvestMark, which offers a free and easy way to  trace food right at the market.
  • 44. TIM STOCK vertical farming delivers on transparency concepts that connect us physically to the food we eat. 44
  • 45. TIM STOCK the meaning of the bathroom 45 from utility to sensuality
  • 46. TIM STOCK materials invite new freedom in expression clean becomes interwoven with codes of patriotism post-WW2. 46
  • 47. TIM STOCK new designs invite the outdoors in design concepts incorporate natural materials, light and plantings. 47
  • 48. TIM STOCK from utility to sensorial often the last thought in any home design plan - the bathroom becomes a new stage for expectations in transcendent experiences. 48
  • 49. TIM STOCK high tech enters the space would you buy a $6,400 toilet? 49
  • 50. TIM STOCK the codes of clean clean becomes interwoven with codes of patriotism post-WW2. 50
  • 51. TIM STOCK the new codes of purity clean becomes interwoven with codes of patriotism post-WW2. 51
  • 52. TIM STOCK the medicine cabinet consumer stockpile the latest manufactured drugs 52
  • 53. TIM STOCK smart mirrors reframe purpose Seraku Android powered Mirror (2014) 53
  • 54. TIM STOCK apps measure our health rituals may evolve to tie to medical and insurance applications 54
  • 55. TIM STOCK fluoride for your protection the first toothpaste to include fluoride was Crest, which came out in 1956. 55
  • 56. TIM STOCK gentler themes emerge brands like Tom’s of Maine tap into the notness of big chemically brands 56
  • 57. TIM STOCK consumer drugs as progressive social narrative 57 Bayer Aspirin (1957)
  • 58. TIM STOCK consumer drugs as progressive social narrative Enovid (1960) 58
  • 59. TIM STOCK 3D printing enters the bathroom 59
  • 60. TIM STOCK the meaning of the bedroom bedrooms evolve with culture as sexual mores change over time as well as the impact of technology beyond the living room. 60
  • 61. TIM STOCK bedroom as boudoir of feminine design expression Appliance companies like General Electric tap into design led purchases. This clock “The Boudoir” and other clocks like “The Wink”. 61
  • 62. TIM STOCK the outside world trickles in the princess telephone (1959) 62
  • 63. TIM STOCK bedroom spaces become individual cocoons 54% of people check their phones and iPads throughout the night and when waking up. 63
  • 64. TIM STOCK cocoons inform reframing of old technologies products become shaped less on shared comfort over individual comfort. 64
  • 65. TIM STOCK bedroom design today reflects personal expectations as the TV moves into the bedroom the design choices become more gender inclusive. 65
  • 66. TIM STOCK the meaning of the living room/dining room shaped by technology and shifting social frameworks. 66
  • 67. TIM STOCK cooling cocoons shift social behavior once considered a luxury to the average homeowner, room coolers made residential air conditioning affordable. 67
  • 68. TIM STOCK the stage for social rituals a concept of easy, informal living. 68
  • 69. TIM STOCK furniture reflects a new social language a concept of easy, informal living. 69
  • 70. TIM STOCK television rewires broader social ritual the huge impact of television on how families eat and organize their time. 70
  • 71. TIM STOCK tv reshapes traditional family rituals tv shapes new rituals for family interaction and shared experiences. products deliver on making things work for tv over anything else. 71
  • 72. TIM STOCK bookshelf porn emerges as technology becomes more malleable we are given more choice in how we integrate assumptive inclusion of TVs and reassert unplugged design motives. 72
  • 73. TIM STOCK the meaning of cars 73
  • 74. TIM STOCK interface concepts Edsel push button transmission 74
  • 75. TIM STOCK always connected transforms cars into computers Onstar and other telematics technologies. 75
  • 76. TIM STOCK bench seats as car design shrunk so did the bench seat 76
  • 77. TIM STOCK technology leads seat design advanced technology to optimize active and passive seating within vehicles. 77
  • 78. TIM STOCK a new passive seating language advanced technology to optimize active and passive seating within vehicles. 78
  • 79. TIM STOCK cars and fashion find inspirational synergies car brands such as Fiat and Range Rover integrate fashion into interiors while fashion designers like Phoebe Philo for Celine find their inspiration from car interiors. 79 Gucci Interior for Fiat Celine 2011/2012 runway show
  • 80. TIM STOCK urban cars integrated as home decor as wealth moves back into major cities so come transformational concepts that combine utility and peacocking. 80
  • 81. TIM STOCK the meaning of the office the division of space defines cultural frameworks for gender and class. the ritual of work reflects broader social trends. 81
  • 82. TIM STOCK gendered work spaces the secretarial pool 82
  • 83. TIM STOCK social rituals emerges lunch breaks, vending machines and the water cooler. 83
  • 84. TIM STOCK cubicles emerge as work evolves The Action Office (1967) 84
  • 85. TIM STOCK new space concepts Unilever, has adopted an expansive workplace philosophy known as Agile Working 85
  • 86. TIM STOCK office sleep pods ‘EnergyPods’, specifically designed for napping in the workplace. 86
  • 87. TIM STOCK business machines The IBM Selectric (1966) 87
  • 88. TIM STOCK business machines Cisco Ava Robot (2014) 88
  • 89. TIM STOCK business machines Cisco Ava Robot (2014) 89
  • 90. TIM STOCK the business suit 90 in 1955, when denim was the height of rebelliousness, Sloan Wilson's novel The Man in the Gray Flannel Suit turned a men's classic into a synonym for drab, middle-class conformity
  • 91. TIM STOCK new fashion signifiers of success 91 casual often signifies status today
  • 92. TIM STOCK the 3 martini lunch the three-martini lunch was a term used to describe a leisurely, indulgent lunch enjoyed by business executives to network and charge as an expense. 92
  • 93. TIM STOCK botox lunch trend according to the American Society of Plastic Surgeons (ASPS), nearly 12 million minimally invasive procedures were performed last year. 93 Photo by Guido Vitt via Men’s Journal
  • 94. TIM STOCK the meaning of air travel 94 from the era of glamour to the age of safety and utility.
  • 95. TIM STOCK an era of airline elegance at its peak in the late 1960s and early 1970s, Pan Am advertised under the slogan, the "World's Most Experienced Airline". It carried 6.7 million passengers in 1966. 95
  • 96. TIM STOCK airline meals standardize by the 1960s airline begin using mass catering companies to fulfill their meal service creating a standard similar to TV dinners. 96
  • 97. TIM STOCK uniforms reflect cultural shifts from military cues to expressions of sexual freedom 97
  • 98. TIM STOCK the new aesthetics of transparency post 9/11 measures impact on our awareness of privacy on our personal lives as well as our emotional relationship to the concept of travel. 98
  • 99. TIM STOCK the new codes of stealth Lufthansa First Class Terminal 99
  • 100. TIM STOCK an airline seat that knows who you are Thales NFC seat lets you use your mobile phone to adjust perfect settings 100
  • 101. TIM STOCK the meaning of motels/hotels a new mobile consumer propels a market for destination travel 101
  • 102. TIM STOCK the motel as standardized destination cars fuel a new economy in leisure travel. home away from home - but with many amenities that fuel aspiration such as swimming pools and eating rituals. 102
  • 103. TIM STOCK new concepts like discover & deliver ...a site which hunts down the sources of accessories adorning rooms in some of the world’s luxury hotels and delivers them to customers’ doors. 103
  • 104. TIM STOCK the motel postcard 104
  • 105. TIM STOCK how we prove we were there 105
  • 106. TIM STOCK how local are you? 106
  • 107. TIM STOCK hotels seek to integrate into local narrative 107 Ace Hotel New York
  • 108. TIM STOCK midterm: patterning codes/ forecasting future meaning 1950s/60s 2013/2014 108 CODE 1 CODE 2 “a quote from a contemporary that captures the essential meaning of the space” CODE 1 CODE 2 “a quote from a contemporary that captures the essential meaning of the space” 1 2 3 4 narrow date range (i.e. 1961-1964) Word Cloud/ Taxonomy from sourced trends Word Cloud/ Taxonomy from sourced trends specific products that reveal meaning of the space pattern specific products that reveal meaning of the space 1. Post products to Pinterest 2. Present materials in class 3. Write 750 word essay The Meaning of______
  • 109. TIM STOCK109 thank you.

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