[SIS] Consumer Journey Critique
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[SIS] Consumer Journey Critique

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lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.com

lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design http://parsons-sis2014.tumblr.com

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[SIS] Consumer Journey Critique [SIS] Consumer Journey Critique Presentation Transcript

  • TIM STOCK SUMMER 2014 consumer journey map workshop/critique Strategic Design & Management Summer 2014
  • TIM STOCK SUMMER 2014 the objective is to organize the information so it reveals stories Data Set Organize the Data 1 2 3 4 5
  • TIM STOCK SUMMER 2014 3 visualizing information
  • TIM STOCK SUMMER 2014 3 types of data visualizations comparison temporal/ time heat map A B 4
  • TIM STOCK SUMMER 2014 mapping out a consumer journey 5
  • TIM STOCK SUMMER 2014 the food shopping consumer journey 1 2 3 4 5 in5 steps 6
  • TIM STOCK SUMMER 2014 7 6 please sit in groups of 3 tables 19 6 7
  • TIM STOCK SUMMER 2014 8 please sit in groups of 3 tables 1 2 3 4 5 Supermarket Green Market 1 2 3 4 5 1 2 3 4 5 group A group B group C
  • TIM STOCK SUMMER 2014 9 have a great July 4th weekend.