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Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
Final Project Workshop
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Final Project Workshop

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  • 1. 1 TIM STOCKTREND PROJECTWORKSHOPspring 2013analyzing trends | parsons the new school for design
  • 2. 2 TIM STOCKREVIEW OF SCHEDULEApril 29thMay 6thMay 13thWorkshop in i403Group 1Group 2 (a couple slots left)May 20th Class Roundup open discussion
  • 3. past present futurehypothesiswhat has changed? (DATA)why?by what force?currenttrendsinsightswhat opportunitiesare there?clientactionswhat can I do toleverage this?3 TIM STOCK
  • 4. topic hypothesisforcesThe Future of...identify a narrativetheme that focusesin on a key shift.what are the keyforces that areshaping shifts inperception andbehavior?codeswhat are the signifiersthat define theperception shift?currenttrendsource and analyze acurrent trend thatsupports your hypothesiscultureidentify a sub culturethat demonstrates thebehavior of your trendcurrenttrendsource and analyze acurrent trend thatsupports your hypothesiscurrenttrendsource and analyze acurrent trend thatsupports your hypothesiscurrenttrendsource and analyze acurrent trend thatsupports your hypothesistrendopportunitywhat is the opportunityfrom what you haveanalyzed? what shouldwe do differently goinginto the future?clientprofilewhat is the key business activityof the brand? how can theygrow or transform?trendactionsmake recommendations on howthe brand can leverage theopportunities in the the trendsyou have uncovered.1 2 3 4appendix4 TIM STOCK
  • 5. 5 TIM STOCKTREND FORCES contextdata what is changing and why?start hereforceswhat are the keyforces that areshaping shifts inperception andbehavior?hypothesisidentify a narrativetheme that focusesin on a key shift.society$technology economicsmillennials don’t date thesame as pastgenerationsmillennial’s are lookingfor a different nightlifescenemillennials don’t learnas past generationsWHY
  • 6. 6 TIM STOCKTREND FORCESPERCEPTION / BEHAVIORMACRO TREND dating algorithmswho and how I meet peopleCODES (FAME) vs. (PRIVACY)TREND FORCES SHAPING DATINGmarriedmedian age200527.1 - men25.3 - women(GENETICS)(CONTRACEPTION) (BROADBAND)
  • 7. 7 TIM STOCKPERCEPTION / BEHAVIORCODES signifiers that reveal how perception is workingcognition/expressioncurrenttrendsource and analyze acurrent trend thatsupports your hypothesiscurrenttrendsource and analyze acurrent trend thatsupports your hypothesiscurrenttrendsource and analyze acurrent trend thatsupports your hypothesiscurrenttrendsource and analyze acurrent trend thatsupports your hypothesis1 2 3 4then gather evidenceinto trend themestrendopportunitywhat is the opportunityfrom what you haveanalyzed? what shouldwe do differently goinginto the future?this is the set up forframing a potentialdesign intervention foryour clientmobility? utility? vice? virtual?
  • 8. Secret SpacesPop Up Clubsshort description of this trendcaption your photoswhy it is noteworthy?caption your photostrend keywords and codes8 TIM STOCK123sourced trendcurrenttrendsource and analyze acurrent trend thatsupports your hypothesisgroup sourced product andservice trends into 4 themes
  • 9. 9 TIM STOCKdon’t forget about subculturedriving new behavior1SUBCULTURE THAT FRAMES FUTURE BEHAVIORcultureidentify a sub culturethat demonstrates thebehavior of your trendtrendopportunitywhat is the opportunityfrom what you haveanalyzed? what shouldwe do differently goinginto the future?culture strengthens yourcase for how behaviorwill be changingmobile hackers
  • 10. 10 TIM STOCKsousveillance culturedon’t forget about subculturedriving new behaviorSUBCULTURE THAT FRAMES FUTURE BEHAVIORcultureidentify a sub culturethat demonstrates thebehavior of your trendtrendopportunitywhat is the opportunityfrom what you haveanalyzed? what shouldwe do differently goinginto the future?culture strengthens yourcase for how behaviorwill be changing
  • 11. 11 TIM STOCK1past nightlife culturedon’t forget about subculturedriving new behaviorSUBCULTURE THAT FRAMES FUTURE BEHAVIORcultureidentify a sub culturethat demonstrates thebehavior of your trendtrendopportunitywhat is the opportunityfrom what you haveanalyzed? what shouldwe do differently goinginto the future?culture strengthens yourcase for how behaviorwill be changing
  • 12. 12 TIM STOCKCLIENT BRIEF overview of company activities that relate to your trendclientprofilewhat is the key business activityof the brand? how can theygrow or transform?trendactionsmake recommendations on howthe brand can leverage theopportunities in the the trendsyou have uncovered.strategicrecommendation(s)design idea thatintegrates into existingcompany capabilitieswhat is the longer termview this companyshould have in terms ofthis trend?EXTRA CREDIT20 years from nowhow can youhelp your client?
  • 13. 13 TIM STOCKHOW DO WE UNLOCKTHE FUTURE OF....15101520YEARSCars / Ford Motor CompanyDating / StarbucksEducation / GoogleFast Food / McDonaldsHotels / Starwood Hotels & ResortsMobile Commerce / American ExpressNightlife / AbsolutPublic Transportation / NYCWearable Technology / NikeWork / Steelcase
  • 14. 14 TIM STOCKspring 2013NEXTWEEKWORKSHOP AT 55 WEST 13TH STREET i403

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