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The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
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The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations

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Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings.

Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings.

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  • 1. Report Pages: 274 Category: ICT Media The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations
  • 2. Report Overview Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings. This sector analytics report presents a detailed accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.
  • 3. EXECUTIVE SUMMARY -Global Mobile Ad Network Spend to Reach $5.3 Billion in 2013 -eCPMs Average $1.14 in 2013 across all Formats, Publisher Inventory, Platforms, Sales Channels and Bidded Environments -Analysis by Year: Mobile Ad Clearing Ecosystem: 2009 - 2013 -Mobile Exchanges, Ad Networks with Exchange Capabilities Exhibit Triple-Digit Revenue Growth Mobile Advertising Platforms and Inventory: Terms and Definitions Global Mobile Inventory, Monetization and Solutions Provider Business Operations Summaries -Global Mobile Audience, Ad Spend and Company Positioning Fundamentals -Mobile advertising and consumer behavior -Ad network market positioning -CAGR Analysis: 2009 - 2016 -Exchanges and auctions Table Of Contents
  • 4. SECTION ONE -Global Mobile Ad Network Spend to Reach $5.3 Billion in 2013 -Mobile Ad Network Filled Inventory and Media Spend Analysis: 2010 - 2013 -Global Mobile Ad Network Media Spend on Pace to Climb 52% in 2014 -Mobile Ad Networks and Direct Publisher Sales Comparisons: 2009 -2016 -CAGR Comparison: Mobile Ad Networks vs. Publisher Direct Sales 2009 - 2016 -eCPM Analysis by Year: Mobile Ad Clearing Ecosystem: 2009 - 2013 SECTION TWO -The Mobile Media Ad Clearing and Serving Business: The Economics of Making Money -Global Mobile Media Spend: 2009 - 2016 -Mobile Ad Networks and Clearing Solutions Continue to Evolve Core Competencies and Business Models -Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs
  • 5. SECTION THREE -Global Mobile Media Ad Spend by Region -Mobile Ad Network Media Spend by Region: 2010 - 2013 -Global Mobile Ad Network Filled Impressions by Region: 2010 - 2013 -European Markets Consistently Produce the Globe's Highest eCPMs -eCPMs by Region: 2010 - 2013 -Filled Mobile Impressions by Geography: 2010 SECTION FOUR -Industry Briefings and Executive Forum: Q & A's -ADCOLONY -ADFONIC -ADITIC (a division of Sofialys) -ADMODA/ADULTMODA -AMOBEE -BUZZCITY -CASEE (owned by Velti)
  • 6. Get full ‘Table of Contents’ at: http://www.analyzefuture.com/econimics-mobile-ad-market/table-of-contents Browse similar reports as- Online Video Applications and Platforms: 2007 – 2010 –> http://www.analyzefuture.com/online-video-apps-07-2010-market Global Database of the Top Electronic Computer Producers - Company Names, Financial Performance, Key Executives, and Contact Details –> http://www.analyzefuture.com/global-database-of-the-top-electronic-computer- producers-company-names-financial-performance-key-executives-and-contact- details-market
  • 7. Get full access of report at: http://www.analyzefuture.com/econimics-mobile-ad-market

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