Tag Management Systems

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Google Tag Manager

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  • Having worked with businesses in a lot of different industry verticals, I can confidently say that analytics is important to everyone and needs to be tailored to each business.
  • This led me to Google Tag Manager as a quick way to update a client’s code base on their site and deploy two versions of Google Analytics at the same time.I quickly noticed that it was so much more.Super PowerfulGreat, Intuitive InterfaceFree
  • General Introduction to Google Tag Manager
  • Want to re-target NON Branded Organic Google Search, have the referrer be Google, URL not equal the homepage or have any tracking parameters on it.
  • For a co-deployment between Universal and GA, we simply set the same rule to fire both UA and GA Tags.
  • Doug had a better naming convention in his tags that I did. Don’t pay too close of attention here.
  • As you can see, for some reason the GTM custom dimensions are not sorted in any sort of usable order. Certainly not the order I created them in.
  • The above funnel shows users who did all the steps in a particular funnel and can be created completely on the fly (similar to goal flow report, but not based on users not sessions).One of the things that I like about KissMetrics is that the data is reprocessed and that the visitor stitching is also retroactive. So as soon as you alias a login to the clientID, all reports will reprocess within a day or so to represent the new data set.
  • The above funnel shows users who did all the steps in a particular funnel and can be created completely on the fly (similar to goal flow report, but not based on users not sessions).One of the things that I like about KissMetrics is that the data is reprocessed and that the visitor stitching is also retroactive. So as soon as you alias a login to the clientID, all reports will reprocess within a day or so to represent the new data set.
  • Basic JSON Object of Name / Value combinations that provides a simple structured of exposing information you want to pass into a some tool, like a Tag Management System.
  • One of the most important aspects of determining the values that are passed to the data layer, are the companies business objective themselves. This business…. (explain what they do).
  • Clear next step is to focus on acquiring traffic targeted the courses that have a higher propensity to lead to conversion.Creating different funnel visualizations between Course Page > Registration Form, or course page to registration completion.Web Dev and project management had a lot of people make it to the REG form but not complete the form.
  • Tag Management Systems

    1. 1. About @analyticsninja Loves working with fun businesses
    2. 2. Goals of this presentation • Discuss the benefits of Tag Management Systems • Provide a general overview and training for how to use Google Tag Manager • Tactical implementation example
    3. 3. THANK YOU
    4. 4. Many different TMS options
    5. 5. http://juliencoquet.com/en/2014/01/22/tag-management-miracle-cure/
    6. 6. Use Case: Teams in US West Coast, Europe, Australia, Israel
    7. 7. Manage Permissions
    8. 8. Track Changes
    9. 9. Preview and Debug mode
    10. 10. Preview and Debug mode
    11. 11. Basic Intro to GTM • Tags  pixels or javascript • Rules  cause tags to fire – URLs / hostnames / referrers – Values or Conditions present in Macro • Macros  values • Events  trigger rules to execute if conditions are not already present to fire tag when GTM loads.
    12. 12. Rules
    13. 13. Rules
    14. 14. Rules
    15. 15. Rules
    16. 16. Sample Universal Analytics Tags
    17. 17. Sample Universal Analytics Macros
    18. 18. Sample Universal Analytics Macros
    19. 19. Inside the Universal Analytics Tag
    20. 20. Quickly extend GA implementation
    21. 21. Adwords RLSA
    22. 22. Surprise Client with Reason to Personalize
    23. 23. Surprise Client with Reason to Personalize
    24. 24. http://www.simoahava.com/webdevelopment/universal-analyticsweather-custom-dimension/
    25. 25. Data Layer
    26. 26. Smart Data Layer => Smart Decisions
    27. 27. Smart Data Layer => Smart Decisions
    28. 28. Smart Data Layer => Smart Decisions
    29. 29. Course Technology > Course Name
    30. 30. Smart Data Layer => Smart Decisions

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