If you not using advanced segments, you’re probably not doing very good analysis. Similarly, if you’re not using event tracking and custom variables, you’re not collecting the type of data you need to make good decisions.
You’ll definitely need a developer. Also consider checking out www.analyticsengine.net from the good folks at Analytics Pros
Make sure to keep naming conventions and spelling consistent
Where are people clicking? How are they browsing?
Clicktale or Crazyegg can be excellent tools for in page analytics. But event tracking can be equally, if not more, powerful.
Ever wonder how many people are using cross sells and upsells? Is it a good use of precious web real estate?
Custom Variables = “who is using my site.” Events = “what are they doing.”
Make your site more effective. Use event tracking
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