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Google Analytics Implementation and Analysis Strategies - SES London 2012

by on Feb 22, 2012

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Presentation at SES London 2012 for Kick Start track about creating a framework for digital measurement and analysis centered around microconversions and funnel segmentation. Additional points ...

Presentation at SES London 2012 for Kick Start track about creating a framework for digital measurement and analysis centered around microconversions and funnel segmentation. Additional points include common mistakes people make with Google Analytics.

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Google Analytics Implementation and Analysis Strategies - SES London 2012 Google Analytics Implementation and Analysis Strategies - SES London 2012 Presentation Transcript