Analysys Mason in collaboration with IAMAI has developed a Vision Document on Mobile VAS industry in India, titled “Evolution of Mobile VAS in India”.
This report was released on 27th July, 2011 in New Delhi at a full day conference hosted jointly by Analysys Mason and IAMAI. The key findings of the report were released by Shri Sachin Pilot, Minister of State, Communications and IT, Government of India. Commenting upon the report, Shri Sachin Pilot said “The mobile value added services is miniscule at present in comparison to its potential and the government would make appropriate efforts to put the industry on an equitable and sustainable growth path.” However, in order for the industry to be a success, he suggested that service providers should provide locally relevant services in local languages.
The inaugural session comprised of renowned industry delegates: Rajan Anandan, Managing Director, Google India; Dr. Kiran Karnik, Former President, NASSCOM; Hitesh Oberoi, Chairman, IAMAI & Managing Director & Chief Executive Officer, Infoedge India Ltd; Sandeep Sawhney, Chief Product & Innovation Officer, Aircel; D.P Venkatesh, CEO, mPortal.
Kunal Bajaj, Partner & Director India, Analysys Mason gave a presentation on the launch of this report and stated: “Carriers are under tremendous pressure from competition and declining ARPUs, which have stunted revenue growth. Recent trends in the sector indicate that now is the right time for them to increase their focus on the VAS space to find new opportunities for differentiation and earnings.”
Besides the inaugural session, the conference comprised of four panel discussions on current themes in the Mobile VAS industry: Mobile Entertainment, Livelihood Enhancement Services, Mobile Applications and Mobile Money. Each of these panels comprised of speakers (CXO level) from a cross-section representation of the industry and included leading carriers, technology platforms, mobile value added services providers and the government. The conference saw a turn out of over 200 leading industry delegates.