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Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
Hobby lobby
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Hobby lobby

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  • 1. PAGE<br />1 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />HOBBY LOBBY.<br />Forrest B. Christenot<br />Patrick Rip Rollins<br />Ying Ming<br />Marc Piantone<br />Anaïs Hasan Jusuf<br />HOBBY LOBBY<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 2. HOBBY LOBBY<br />PAGE<br />2 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />INTRODUCTION<br />Considerations. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 3. HOBBY LOBBY<br />PAGE<br />3 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />THE TRANSITION ZONE<br />Large but crowded by piece of furniture<br />Not reflecting what is inside the store<br />The first impression is not relevant<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 4. HOBBY LOBBY<br />PAGE<br />4 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />THE TRAFIC FLOW<br />Seasonal stuff (Easter, valentine’s day, Chrismas) is the main aisle where people naturally go (on the right side of the store when you enter it)<br />But people are able to go where they want (as the store is not really crowded)<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 5. HOBBY LOBBY<br />PAGE<br />5 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />THE LAYOUTS<br />The layout is pretty confusing (if it’s the first time you get in you do not know where to go)<br />They try to make people go through the all store by placing “popular” items (painting accessories…) at the back of the store.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 6. HOBBY LOBBY<br />PAGE<br />6 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />CROWDING AND ACCESSIBILITY<br />The store is never crowded<br />It’s really accessible, even for disabled people<br />No butt brushing<br />The bathroom is functional<br />The only bad point is that some products are really high on the shelves, so short people or disabled people can’t reach it.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 7. HOBBY LOBBY<br />PAGE<br />7 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />SHOPPER’S DEMOGRAPHIC<br />About 95% of shoppers are women<br />We also see punctually men and kids in the store, but women usually accompanied them. <br />So the average buyer is a white female between the ages of 40 and 50.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 8. HOBBY LOBBY<br />PAGE<br />8 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />SIGNALS<br />Confusing, hard to find and to understand, too many sale signage (you can see these everywhere) and most of them are sale signage displayed not in the right place (signs for frame sale in the sewing aisle for example)<br />The constant rotation of seasonal products is not helping the signage<br />The main issue is the difficulty to find which products are on sale and which are not for customers because of the abundance of price cuts signs.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 9. HOBBY LOBBY<br />PAGE<br />9 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />CHECK OUT<br />Cash wrap zone is crowded by display of small impulsive buy items (candies, small toys…), not really relevant in this type of store and in too high quantity.<br />The checks out are too small, if you come with numerous or big items it should be problematic.<br />There is only one or two cashiers working at the same time, if 5 or 6 people are waiting for check out the line should be too long.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 10. HOBBY LOBBY<br />PAGE<br />10 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />OTHER ISSUES<br />People in the store are not really greeting (8-10 employees working) cashiers do not say hello.<br />Salesmen not really approaching you and asking if help is needed, even when the store is empty.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 11. HOBBY LOBBY<br />PAGE<br />11 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />RECOMMENDATIONS<br />1st recommendation: Signage improvement. The same method used in Wal-mart should be applied in this store (tall and high signs displayed to indicate main sections, smaller signs used to indicate what is in each aisle)<br />2nd recommendation: Music played in the store. The music is one of the worse point in this store, getting customers in a depressed mood; not good for shopping.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 12. HOBBY LOBBY<br />PAGE<br />12 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />RECOMMENDATIONS<br />3rd recommendation: Image of the store. Because of the abundance of cheap products and “fake” products and the displaying of too many sale signs, the store has a bad image in the minds of customers. They should reduce the number of sales and sale signs and the range of product they sell, focusing on what is really relevant in a “hobby store”.<br />4th recommendation: Offering classes (model classes, painting classes…) during weekends should be a way to improve significantly the number of potential customers<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 13. HOBBY LOBBY<br />PAGE<br />13 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />LESSONS LEARNED OF THIS PROJECT<br />BLABLA<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />
  • 14. HOBBY LOBBY<br />PAGE<br />14 of 14<br />MAIN CONTROL<br />BACK<br />NEXT<br />EXIT<br />ThankYouForListening.<br />CONSUMER BEHAVIOUR<br />Spring 2010<br />

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