Hobby lobby
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Hobby lobby

on

  • 627 views

 

Statistics

Views

Total Views
627
Views on SlideShare
625
Embed Views
2

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 2

http://www.slideshare.net 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Hobby lobby Presentation Transcript

  • 1. PAGE
    1 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    HOBBY LOBBY.
    Forrest B. Christenot
    Patrick Rip Rollins
    Ying Ming
    Marc Piantone
    Anaïs Hasan Jusuf
    HOBBY LOBBY
    CONSUMER BEHAVIOUR
    Spring 2010
  • 2. HOBBY LOBBY
    PAGE
    2 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    INTRODUCTION
    Considerations. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 3. HOBBY LOBBY
    PAGE
    3 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    THE TRANSITION ZONE
    Large but crowded by piece of furniture
    Not reflecting what is inside the store
    The first impression is not relevant
    CONSUMER BEHAVIOUR
    Spring 2010
  • 4. HOBBY LOBBY
    PAGE
    4 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    THE TRAFIC FLOW
    Seasonal stuff (Easter, valentine’s day, Chrismas) is the main aisle where people naturally go (on the right side of the store when you enter it)
    But people are able to go where they want (as the store is not really crowded)
    CONSUMER BEHAVIOUR
    Spring 2010
  • 5. HOBBY LOBBY
    PAGE
    5 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    THE LAYOUTS
    The layout is pretty confusing (if it’s the first time you get in you do not know where to go)
    They try to make people go through the all store by placing “popular” items (painting accessories…) at the back of the store.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 6. HOBBY LOBBY
    PAGE
    6 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    CROWDING AND ACCESSIBILITY
    The store is never crowded
    It’s really accessible, even for disabled people
    No butt brushing
    The bathroom is functional
    The only bad point is that some products are really high on the shelves, so short people or disabled people can’t reach it.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 7. HOBBY LOBBY
    PAGE
    7 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    SHOPPER’S DEMOGRAPHIC
    About 95% of shoppers are women
    We also see punctually men and kids in the store, but women usually accompanied them.
    So the average buyer is a white female between the ages of 40 and 50.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 8. HOBBY LOBBY
    PAGE
    8 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    SIGNALS
    Confusing, hard to find and to understand, too many sale signage (you can see these everywhere) and most of them are sale signage displayed not in the right place (signs for frame sale in the sewing aisle for example)
    The constant rotation of seasonal products is not helping the signage
    The main issue is the difficulty to find which products are on sale and which are not for customers because of the abundance of price cuts signs.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 9. HOBBY LOBBY
    PAGE
    9 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    CHECK OUT
    Cash wrap zone is crowded by display of small impulsive buy items (candies, small toys…), not really relevant in this type of store and in too high quantity.
    The checks out are too small, if you come with numerous or big items it should be problematic.
    There is only one or two cashiers working at the same time, if 5 or 6 people are waiting for check out the line should be too long.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 10. HOBBY LOBBY
    PAGE
    10 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    OTHER ISSUES
    People in the store are not really greeting (8-10 employees working) cashiers do not say hello.
    Salesmen not really approaching you and asking if help is needed, even when the store is empty.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 11. HOBBY LOBBY
    PAGE
    11 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    RECOMMENDATIONS
    1st recommendation: Signage improvement. The same method used in Wal-mart should be applied in this store (tall and high signs displayed to indicate main sections, smaller signs used to indicate what is in each aisle)
    2nd recommendation: Music played in the store. The music is one of the worse point in this store, getting customers in a depressed mood; not good for shopping.
    CONSUMER BEHAVIOUR
    Spring 2010
  • 12. HOBBY LOBBY
    PAGE
    12 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    RECOMMENDATIONS
    3rd recommendation: Image of the store. Because of the abundance of cheap products and “fake” products and the displaying of too many sale signs, the store has a bad image in the minds of customers. They should reduce the number of sales and sale signs and the range of product they sell, focusing on what is really relevant in a “hobby store”.
    4th recommendation: Offering classes (model classes, painting classes…) during weekends should be a way to improve significantly the number of potential customers
    CONSUMER BEHAVIOUR
    Spring 2010
  • 13. HOBBY LOBBY
    PAGE
    13 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    LESSONS LEARNED OF THIS PROJECT
    BLABLA
    CONSUMER BEHAVIOUR
    Spring 2010
  • 14. HOBBY LOBBY
    PAGE
    14 of 14
    MAIN CONTROL
    BACK
    NEXT
    EXIT
    ThankYouForListening.
    CONSUMER BEHAVIOUR
    Spring 2010