Social Media Classroom and Outreach Opportunities in Higher Education
February 2011 – Teachers College, Columbia UniversitySocial Media Opportunities in Higher Education Ana Tellez
AgendaSocial Media Trends & Characteristics1. Who’s participating in social media and how often?2. Sampling of specific platforms we can useRising to the Challenge: Opportunities!1. Using Pressible in the Classroom2. Using Wordpress in the Classroom3. Using Twitter for Outreach4. Using Facebook and LinkedIn for OutreachAssessing Feasibility: Where should we start? Questions / Open Discussion
Overview ofSocial Media Trends & Characteristics
Blogging TrendsOne in three internet users read blogs.14% of online adults write a blog.79% of bloggers have a college degree
What is WordpressWordpress is the largest self-hosted blogging tool in theworld.Wordpress is an open source project. Its free and peopleall over the world contribute to its continual improvement.TC offers wordpress as a resource for programs and facultyto build more collaborative websites including blogs,newsletters, etc.Contact the Web Office at TC to get started.
Do you use wikis?What are other ways you collaborate online?
Characteristics of Online CommunitiesThey are continuous, not temporal - there is a coremembership that interacts together over a longer period oftime.Communities gather around a concept or a specific goal.Communities take on various conversations and activities,led by different members over time.People within communities get to know each other andinteract regularly without centralized facilitation.
What is PressiblePressible is a free, online publishing service supported byEdLab at Teachers College, Columbia University. You can create personal or multi-author sites. Sites can be used for a range of purposes, including personal blogging, group blogging, and other kinds of outreach. Every site is part of the Pressible network To get started, go to pressible.org and create a site. In- person support is available at the Gottesman Libraries.
Do you have a Facebookaccount? LinkedIn? Other?
Social Networking Site (SNS) Trends 46% of online adults in the U.S. have a profile on a social networking site (up from 8% in 2005) Social network or blog sites are visited by ¾ of global consumers who go online. 91% of mobile phone users go online to socialize
Facebook TrendsFacebook has over 500 million active usersFacebook is the most popular online social networkfor adults in the U.S. (73% of adult SNS users havea Facebook account).40% of users have gone to college50% of active users log on to Facebook in anygiven day
LinkedIn TrendsLinkedIn has over 66 million users worldwideOver 5 million of its users work in EducationOver 4 million of its users work in Government48% of users have gone to college34% of users visit the site more than once amonth
Twitter TrendsTwitter has over 100 million usersIn a survey of 1,400 higher educationprofessionals, 35% use Twitter Most use it to share information with peers and/or as a real-time news source38% of users have gone to collegeTwitter attracts 190 million visitors per month(unlike Facebook and LinkedIn, users don’t have to be registered toview content)
Rising to the challenge:Strategy Recommendations
Social Media Platforms allow learners to... create collaborate connect share participate in a learning community
6 characteristics that make social media strategies successful Plan ahead for content: content knowledge and availability are important; create a monthly content schedule Conduct initial outreach to stakeholders: Introduce the group to relevant stakeholders on each platform Be personable and interactive: This means being responsive to inquiries and comments as well as keeping your finger on the pulse of the discourse you are a part of (e.g., education leadership) Share resources beyond TC: Engage users by sharing helpful resources outside your own content Understand web etiquette: Each platform is a bit different, so get to know your web environment Evaluate your work: Find ways to measure success and adjust your
Pressible ApproachSuggestion: Create a Pressible site for a program within Education Leadershipso that students and faculty across the program can interact online and sharenews and other information with each other.Main objectives: To create an online community in Education LeadershipFrequency of scheduled posts: Ongoing (as needed)Content focus: Field news and research, events, etc.
Blogging ApproachSuggestion: Create a class blog that doubles as a syllabus for the course sostudents can access the syllabus electronically and additional relevantresources can be posted throughout the semester by faculty and students, e.g.,links to articles, videos, etc.Main objectives: To provide students with a continually evolving set ofresources for a course and to build their media literacy so they can apply onlinecollaboration skills in their future research and work.Frequency of blog updates: As needed (ideally on a weekly basis)Content focus: Syllabus content and space for students to comment onweekly discussions
Twitter ApproachRecommendation: Collaborate with @TeachersCollege account that’s alreadyon Twitter to provide them with contentMain objectives: Publicize news & publications by program faculty, attractprospective students, direct alumni to LinkedIn groupFrequency of scheduled posts: As needed**Content focus: Send periodic reminders about upcoming application deadlines Send alerts about upcoming events & new publications** Having our own Twitter account would require planning for daily tweets and keeping upan ongoing content schedule. We don’t have the necessary staffing for this level ofhttp://commoncraft.com/twitter-search
Facebook ApproachRecommendation: Create Facebook Group “Education Leadership atTC”Main objective: Recruit prospective students and gather alumniFrequency of scheduled posts: Once a weekContent focus: Send periodic reminders about upcoming deadlines Send alerts about upcoming events Encourage inquiries so prospective students can learn more about program offerings Share news relating to education leadership (as a whole, not just Columbia-related)
LinkedIn ApproachRecommendation: Create Subgroup “Education Leadership Alumni”within Teachers College Organization & Leadership Alumni Group**Main objectives: 1) Gather alumni so they can share information andresources; 2) encourage alumni to help recruit prospective studentsFrequency of scheduled posts: As neededContent focus: Job opportunities Industry-related news (e.g., new standards or publications) Encouraging alumni to share relevant articles, job opportunities, etc.
LinkedIn Example #1:TC Organization & Leadership Alumni Group