Social Media Classroom and Outreach Opportunities in Higher Education
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Social Media Classroom and Outreach Opportunities in Higher Education

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Presentation created for Teachers College, Columbia University faculty in early 2011.

Presentation created for Teachers College, Columbia University faculty in early 2011.

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Social Media Classroom and Outreach Opportunities in Higher Education Presentation Transcript

  • 1. February 2011 – Teachers College, Columbia UniversitySocial Media Opportunities in Higher Education Ana Tellez
  • 2. AgendaSocial Media Trends & Characteristics1. Who’s participating in social media and how often?2. Sampling of specific platforms we can useRising to the Challenge: Opportunities!1. Using Pressible in the Classroom2. Using Wordpress in the Classroom3. Using Twitter for Outreach4. Using Facebook and LinkedIn for OutreachAssessing Feasibility: Where should we start? Questions / Open Discussion
  • 3. Overview ofSocial Media Trends & Characteristics
  • 4. Interconnected
  • 5. Do you read blogs?
  • 6. Blogging TrendsOne in three internet users read blogs.14% of online adults write a blog.79% of bloggers have a college degree
  • 7. What is WordpressWordpress is the largest self-hosted blogging tool in theworld.Wordpress is an open source project. Its free and peopleall over the world contribute to its continual improvement.TC offers wordpress as a resource for programs and facultyto build more collaborative websites including blogs,newsletters, etc.Contact the Web Office at TC to get started.
  • 8. Do you use wikis?What are other ways you collaborate online?
  • 9. Characteristics of Online CommunitiesThey are continuous, not temporal - there is a coremembership that interacts together over a longer period oftime.Communities gather around a concept or a specific goal.Communities take on various conversations and activities,led by different members over time.People within communities get to know each other andinteract regularly without centralized facilitation.
  • 10. What is PressiblePressible is a free, online publishing service supported byEdLab at Teachers College, Columbia University. You can create personal or multi-author sites. Sites can be used for a range of purposes, including personal blogging, group blogging, and other kinds of outreach. Every site is part of the Pressible network To get started, go to pressible.org and create a site. In- person support is available at the Gottesman Libraries.
  • 11. Do you have a Facebookaccount? LinkedIn? Other?
  • 12. Social Networking Site (SNS) Trends 46% of online adults in the U.S. have a profile on a social networking site (up from 8% in 2005) Social network or blog sites are visited by ¾ of global consumers who go online. 91% of mobile phone users go online to socialize
  • 13. Facebook TrendsFacebook has over 500 million active usersFacebook is the most popular online social networkfor adults in the U.S. (73% of adult SNS users havea Facebook account).40% of users have gone to college50% of active users log on to Facebook in anygiven day
  • 14. LinkedIn TrendsLinkedIn has over 66 million users worldwideOver 5 million of its users work in EducationOver 4 million of its users work in Government48% of users have gone to college34% of users visit the site more than once amonth
  • 15. Do you tweet?
  • 16. Twitter TrendsTwitter has over 100 million usersIn a survey of 1,400 higher educationprofessionals, 35% use Twitter Most use it to share information with peers and/or as a real-time news source38% of users have gone to collegeTwitter attracts 190 million visitors per month(unlike Facebook and LinkedIn, users don’t have to be registered toview content)
  • 17. Rising to the challenge:Strategy Recommendations
  • 18. Social Media Platforms allow learners to... create collaborate connect share participate in a learning community
  • 19. 6 characteristics that make social media strategies successful Plan ahead for content: content knowledge and availability are important; create a monthly content schedule Conduct initial outreach to stakeholders: Introduce the group to relevant stakeholders on each platform Be personable and interactive: This means being responsive to inquiries and comments as well as keeping your finger on the pulse of the discourse you are a part of (e.g., education leadership) Share resources beyond TC: Engage users by sharing helpful resources outside your own content Understand web etiquette: Each platform is a bit different, so get to know your web environment Evaluate your work: Find ways to measure success and adjust your
  • 20. Pressible ApproachSuggestion: Create a Pressible site for a program within Education Leadershipso that students and faculty across the program can interact online and sharenews and other information with each other.Main objectives: To create an online community in Education LeadershipFrequency of scheduled posts: Ongoing (as needed)Content focus: Field news and research, events, etc.
  • 21. Presssible Example #1
  • 22. Blogging ApproachSuggestion: Create a class blog that doubles as a syllabus for the course sostudents can access the syllabus electronically and additional relevantresources can be posted throughout the semester by faculty and students, e.g.,links to articles, videos, etc.Main objectives: To provide students with a continually evolving set ofresources for a course and to build their media literacy so they can apply onlinecollaboration skills in their future research and work.Frequency of blog updates: As needed (ideally on a weekly basis)Content focus: Syllabus content and space for students to comment onweekly discussions
  • 23. A Different Classroom Blogging Example
  • 24. A TC Wordpress Use Example
  • 25. Higher Education Blog Example #1
  • 26. Higher Education Blog Example #2
  • 27. Twitter ApproachRecommendation: Collaborate with @TeachersCollege account that’s alreadyon Twitter to provide them with contentMain objectives: Publicize news & publications by program faculty, attractprospective students, direct alumni to LinkedIn groupFrequency of scheduled posts: As needed**Content focus: Send periodic reminders about upcoming application deadlines Send alerts about upcoming events & new publications** Having our own Twitter account would require planning for daily tweets and keeping upan ongoing content schedule. We don’t have the necessary staffing for this level ofhttp://commoncraft.com/twitter-search
  • 28. Twitter Example #1: Teachers College
  • 29. Twitter Example #2: Education Sector
  • 30. Facebook ApproachRecommendation: Create Facebook Group “Education Leadership atTC”Main objective: Recruit prospective students and gather alumniFrequency of scheduled posts: Once a weekContent focus: Send periodic reminders about upcoming deadlines Send alerts about upcoming events Encourage inquiries so prospective students can learn more about program offerings Share news relating to education leadership (as a whole, not just Columbia-related)
  • 31. Facebook Example #1: Connected Principals
  • 32. Facebook Example #2: Boston Public Schools
  • 33. LinkedIn ApproachRecommendation: Create Subgroup “Education Leadership Alumni”within Teachers College Organization & Leadership Alumni Group**Main objectives: 1) Gather alumni so they can share information andresources; 2) encourage alumni to help recruit prospective studentsFrequency of scheduled posts: As neededContent focus: Job opportunities Industry-related news (e.g., new standards or publications) Encouraging alumni to share relevant articles, job opportunities, etc.
  • 34. LinkedIn Example #1:TC Organization & Leadership Alumni Group
  • 35. LinkedIn Example #2: Georgetown
  • 36. Assessing Feasibility: Where can we start?
  • 37. If you have questions about mypresentation, you can contact me here:ait2108@tc.columbia.edu