The high reading level of the target (Age 18-35/Female/Working/Middle to High Class) associated to the fact that literature is potentially linked with life and society constitutes itself in an important factor to gain awareness.
The feature of the tale and poetry of being able to be read continuously can be explored as a quality of the product which enables the upkeep of the Parabola Project.
The fact that Telltales is accessible to everyone (a community focus) demonstrates its ability and potential to showcases great and unfound talent.
Telltales has a history built (two books published), which can withstand its organic grassroots.
The maintenance of the Parabola Project depends on the exposure of the production to the target (readers). If the readers build the meaning of the texts of the Parabola by themselves, they consolidate and legitimate the literature produced by Parabola.
The literary process operates in basically two phases: Production and its Absorption.
The production depends on the talent and on the willingness of the writer.
The absorption depends on the Book distribution and on the meaning of the text given buy the reader.
Focusing on communication actions addressed to the readers.
Giving life to the Parabola production.
Socialize reading as a means of quicken the literary Parabola Project´s production by proposing innovative ways of reading.
To consolidate and legitimate the literature produced by Parabola.
Action: Flash Mob Reading Reading actions in public spaces (Subways stations, Shopping Centers, etc).
Still being accessible to everyone, with a community focus
(a non-membership strategy).
To get brand awareness
GENERAL CONCEPT :
It’s going to be a crowd of people in a public space (can be a shopping, a metro station, a square, etc…)
Everyone will be wearing the same clothes (T-shirt from Telltales and jeans).
They would be reading Parabolas Project book’s 1 and 2 for during half hour.
TARGET : Community of Falmouth.
TACTICS OF IMPLEMENTATION: 1 - Choose a public place, with a big flow of people and great visibility; 2 – Select a group of people from Telltales and authors of the Parabola Project who must be wearing the same clothes (T-shirt from Parabola/Telltales and jeans). 3 – Give each one a copy of whatever the number one or two of Parabola´s Project.
4 – A few moments before the flash mob happens, people must be separated from each other to avoid draw attention before the act. 5 – Match a specific place and a time when all al persons meet and start reading the Parabolas Project book’s 1 and 2 at the same time. 6 – Select some people taking pictures from the action. (This can be post on Youtube and Facebook, to get more visibility).
MATERIAL RESOURCES: Clothes (T-shirts and Jeans) HUMAN RESOURCES : A group of people from Telltales and authors of the Parabola Project.
Some examples of locals to do the FlashMob
Some examples of T-Shirts to wear on the FlashMob
Action: Reading in Cafés – First Page Program Purpose Be recognised as a quality product, which showcases great and unfound talent. GENERAL CONCEPT : Precious talent. APLICATION CONCEPT: In coffee shops there is going to be an American set with illustrators of the first pages of the tales published on Parabola’s books and short parts of some tales and poems writing. Down on the page, a phrase is going to invite the person to know more about the project and visit the online pages like Site, Facebook and Twitter.
TARGET : Adult men and women. MATERIAL RESOURCES: American sets made from recycled paper with Parabola´s texts printed.
Some examples of Caffes
The Pier Cafe Prince Of Wales Pier, Town Centre, Falmouth zd Caffè Nero 10 Market Street, Town Centre, Falmouth
Citrus Cafe's 6 Arwenack Street, Town Centre, Falmouth The Kings Head 32 Church Street, Town Centre, Falmouth
Some examples of American Sets
Action: “ You Tell” Purpose Grow whilst still keeping organic grassroots as a place for writers to share their work. GENERAL CONCEPT : Being a writer. APLICATION CONCEPT: Post a beginning of a story. Promote tha action on all the social networks like Twitter and Facebook. Ask people to write a story using the beginning that was posted. After one month, t he writer of the best story will win one Parabola T-shirt and a Book. That story can be published in the next Parabola Project’s Book.
TARGET : Adult men and women. VIRTUAL RESOURCES: Parabola Project page on Facebook HUMAN RESOURCES : A person to manage the posts on Facebook.