And raized in São Paulo. I also lived
in San Francisco – California.
“As a brand manager I partner with
competition and strategically position
them to land its next great gig”.
I`m a Marketer & Communicator with product & brand design
5 years experience collaborating to launch and consolidate
brands of young platform - Nike Sportswear, Nixon, Von Zipper,
Rvcca & New Balance in Brazilian market.
6 years of experience in marketing management, communication
and sales in textile market and fashion - Lycra* and Hugo Boss.
3 years experience in marketing management in luxury goods B a c c a r a t
a n d
A n n i c k
G o u t a l .
Brand Reset. Balance between lifestyle & running categories. Brand activation. 90`s
Inspired. Lifestyle, Heritage, Storytelling and Running category introduction. Youth
Platform – Mkt 2.0 & 3.0 – Biggest Facebook fan page in the world. 175% rev growth.
Brand leadership in Surf and Skate among athlets. Brand positioning in Fashion & Design
among influencers. Brand Ignition – product focus watches, acessories, apparel.60% rev
Brand ignition in surf, skate & lifestyle – Sun-glass/Goggles/apparel. Von Zipper achieved
80% revenues increase in retail & 70% wholesale with 120 pos. Product assortment. Lucre
Collection Launch . VZ Amapo Say What ?. Moustache Revival Context. Donavon Unique
Hotel Pocket Show & Festival Alma Surf. Focus young stylish consumer. Fun, non-sense,
New brand launch. Position the brand among 18-24 consumers. Focus on distribution,
street art and music. Brand conceptshowroom to strategyc customers. Stimulate
obsolescence at sneakers market. New distribution chain development. Innovation in
product category and visual merchandising. 180 doors in 3 years.
Luxury and Jewell. Brand Rejunenation Plan. Global Marketing campaign launch. Attended
to Cristallery product mix launch in Paris for seasonal orders. High PR attivation. Productplacement and seed to celebs. Globo TV partnership for indirect merchandising at soap
operas. Luxury Hotel partnership. Crystal Palace GNT Documentary with Philip Starck.
Niche french perfumary brand. Selective consumer. No advertising. Only PR. Distributed in
80 doors – perfumary and fashion boutiques. New product launch and events. Perfumary
trainning. Very Exclusive. H Stern partneship to brand launch. New designers context
Anhembi Morumbi. Orkut fan page Brazil.
New label Start-Up. Position Orange Label among 25-35 – male young executives. Casual
differentiated lifestyle apparel and fashion. Retail & Distribution wise among top multibrands stores. Sales & Visual merchandising skills. 70% growth.
Brand leadership maintenance in intimatte apparel and swimwear & Brand image built
plan for Fashion Apparel industry introduction. Strategic partnerships for brand
experience. Activating all key points of the Textile distribution Chain - from the textile to
the consumer and vice-versa. 36% market share growth.
I work 360 degrees, Mkt 2.0 & 3.0.
Marketing Integrated Concept
I`m innovative as much I`m
I `m very curious, creative,
observer and effective.
What +inspires me...
What I do with my +free time.
What`s +balance for me...
Camêra and action!
I always +take with me.
“My life mixture music, dance, snow, skate,
surf, technology & design. My clothing is a
bridge between boardsports & fashion.”
“Fashion gives me a chance to be creative
and free. I love street-style, minimalism
and quality. Everything I do, I do with a lot
of love and detail. I always search for the
Email - firstname.lastname@example.org
Linkedin & Facebook – Ana Paula Vellozo Luz
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