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Twitter for business presentation

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An introduction in the basics of using Twitter for business purposes. You willl be guided through the labyrinth of questions regarding how much you can get from the daily use of social media, with a …

An introduction in the basics of using Twitter for business purposes. You willl be guided through the labyrinth of questions regarding how much you can get from the daily use of social media, with a special focus on Twitter.
Get feedback at: http://de.linkedin.com/in/anadinescu

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  • 1. How to use Twitter for your business
    A short introduction
    Ana Dinescu
    http://de.linkedin.com/in/anadinescu
  • 2. Social Media for Business Use
    Here there are only a couple of questions we have to try asking before entering our topic.
    How important is social media for making business today?
    • The main key-words for defining social media for business are:
    Interaction – Visibility – Awareness – Credibility - Opportunity
    Can you stay away of the mainstream without missing important business connections?
    • The choice to enter or not the social media landscape and networking is only yours, up to the profile and targets of your project(s).
    • 3. But getting involved will naturally bring you significant advantages in terms of personal and professional branding
  • Social Media for Business Use
    Is social media enough in order to have a successful business?
    • Before networking, you have to be aware that the main object of your actions is to make yourself known to a wider audience.
    • 4. You have to offer more than an online presence – you need to provide content and to be able to enter the global conversation
    • 5. Social media is a tool for making your success known and exploring new opportunities. Don’t expect to obtain easy and ready-made results out of your networkingwithout doing nothing!
    What do you need for making social media an useful tool for your business?
    • A short-, medium- and long term plan:
    What are your business expectations? What do you want to communicate? To whom do you want to communicate? How this communication fits your reallife profile?
    - You need to be coherent with your public – offline – image, to be authentic and reliable.
  • 6. What is Twitter
    A social micro-blogging free platform allowing you to share links and ideas with people across the world in the limit of 140-character “tweets”.
    You have the option of sending: links, audio and video files, announcements, short observations.
    For big links, for fitting the 140-character requirement, you have the option of using shorter versions via: http://tinyurl.com, http://is.gd, http://ow.ly, http://bit.ly
    A very rapid way of communication, with a high possibility to reach a very specific audience.
    Creating an ID is easy – all you need is an e-mail address. Then chose an ID – recommendable a short name duplicating your name or the name of your company, and write a very short bio – eventually a link to your website(s) or blog(s).
    The “followers” option allows you to identify people from the industry – all over the world, co-workers, professional friends and connections.
    You have the choice of making your tweet “public” or “private”. In this case, the potential followers will send you a request for being included.
    Became a follower of the people following you. In this way you show interest and openness for dialogue.
  • 7. What is Twitter
    An opportunity for networking and open dialogue
    Hashtag – # + name of your business or interest- is allowing you to find rapidly discussions and individuals touching your domain of interest.
    For identifying the trends of the day, follow @hashtagsand the service will follow you automatically
    You have the option of sending Direct Messages (DM) – still keeping the limit of 140-character -but only to those people who are following you.
    Via http://tweetchat.com you could chat with people of interest– enter your Twitter username and password – enter a # followed of your area and interest and be part of the conversation.
    Use http://search.twitter.com – for finding friends, celebrities or organizations to follow
    Re Tweet (RT)interesting links and information to your followers. At the Retweetssection you will find the “Retweets by Others”, “Retweets by you” and “Your Tweets, Retweeted”.
    Reply to people of your area of interest by using @ followed by the name of the person or individuality you want to address.
  • 8. Twitter for BusinessQuestions
    After entering a bit the main functioning of the Twitter, it is time again to ask yourself: What place for my business ?
    • Try to think again and again: What are your short-, medium-and long-term interests? What do you want to achieve by entering Twitter?
    • 9. How much time do you dispose for dedicating to your social networking?
    • 10. How do you can connect your social media presence – blogging, Facebook, LinkedIn, Digg, local social networking etc. – to Twitter?
    • 11. How reliable is the information you are providing on Twitter?
  • Twitter for BusinessPossible answers
    Twitter is an useful platform for sharing rapidly information about yourself and your business
    Here there are a couple of possible information you can tweet about:
    Information published on your website;
    Projects you are involved in;
    The philosophy of your company;
    Thoughts about your company or your domain of interest;
    Partnership you achieved;
    Ideas you are interested to discuss;
    Press releases, articles about you, newsletters of your company;
    Articles or topics from the industry you want to open a conversation about;
    Articles or interventions made by you;
    Webinars, conferences, events you attended and/or you intend to organize
    Job postings;
    Direct professional experiences
    Be aware: Being on Twitter is never enough. Do not expect miracles! Your online presence should be supported by your activity and your professional integrity. IF you provide faked and unreliable information, it will be easier to be exposed online, as other people who know you – directly or via online – will be completely free to testify against.
  • 12. Twitter for Business - SWOT
    As for any other aspects of your business, a pondered analysis of your interests and plans is required.
    The easiest is a short SWOT analysis, which will map easily the benchmarks of your active involvement in the social media.
    Be realistic: There will not be 100% advantages or 100% disadvantages.
    In the same time, you have to understand that your online presence is only the interface of your daily activity. Mostly in the case of Twitter, what you will share with your followers are short ideas about what you’ve achieved, are preoccupied by.
    And, before starting the complex business analysis, a very important question to be answered: How much you have to share your private agenda with your list of followers?
    After a short exploration of Twitter, it will be easy to realize that many people are using this platform are sharing various very personal thoughts about themselves. For your business interests, your time is always limited, and the same for your potential followers. It is true that online you must be as “authentic” than in your daily life. But: think twice before posting a link or a tweet for not annoying your audience and overloading them with very personal considerations about you and your program. Keep always a polite and civilized language, avoid personal, gender, racist and any other discriminatory references. Try as much as possible to connect your tweets to your daily life.
    For example: you could post an observation about a soccer game you can’t wait to watch, but in a very “diplomatic” way as in this case:
    “Ready for the soccer game, at the end of a fully day”.
  • 13. Twitter for Business – Strong Points
    Reaching a wider audience from any point of the Globe, active in your area of interest
    Visibility
    Your Twitter account could concentrate all the other social media and real life activities – sharing the links with posts from your blog or from the website of your company, updating your successes and media coverage in local and/or international media
    You are an active member of global conversations about your industry
    Rapid and simple way to share links and information, independently of your location, in any moment of the day
  • 14. Twitter for Business - Opportunities
    Developing new projects, partnerships and new business
    Finding solutions to your problems via online conversations
    Increase your profile and your leadership potential
    Sharing up-to-date information about the industry
    New career possibilities
  • 15. Twitter for Business – Weak Points
    Time consuming . A possible solution will be to hire a company or to create a new team dealing with updating your social media accounts. In this case, there are new budgetary challenges to be taken into account.
    Not all the connections made online could be reliable and serious enough for continuing a sustained partnership in real life.
    Too many first side information delivered to the media.
    Low or lack of any kind of feedback.
    Lot of time wasted with unreliable and impossible to check information.
  • 16. Twitter for Business - Threats
    Your ideas might be stolen and used by your competitors.
    Wasting your resources – instead of looking for a new project, you have to think about how and what to tweet.
    Exposure to various influences, complicating the decision-making process. Instead of looking to your own solutions, fit to your special case, you will be tempted to wait for other people’s ideas.
    Attacks of any kind from the part of your competitors.
    Hacking, spamming, irrelevant connections.
  • 17. Final Conclusions
    Twitter, as the phenomenon of social media in itself, is permanently and rapidly expanding and developing.
    But, independently of these changes, your aims and objectives are more or less the same: you are looking to achieve profits, to continue working to your projects, to cover the needs of your customers, to maintain your company at a certain sustainable level, against troubling economic waters.
    Social media requires patience and wisdom. As in your business, you – together with the members of your team - are the one and only to decide the strategic steps and the most appropriate changes for achieving reliable results.
    Plan and organize your social media life with the same care as devoted to your business.
    Include social media activities in your plans, but as a complementary part, supporting your general efforts.
    Make, for example, a detailed plan of subjects, topics and ideas to be launched on Twitter during one week or one month. In this way, you avoid being mostly a “trend setter” and you will gain a voice in the global 2.0 concert.
  • 18. Final Conclusions
    Be authentic, real and trustworthy. Be yourself!
    Stop focusing mostly on yourself, trying to create visibility for your team and people involved in your projects.
    Don’t be aggressive or impolite. Keep in mind the various cultural differences and sensibilities.
    Be careful in choosing your words. If you don’t communicate in your mother tongue, use a correct grammar and avoid misspellings.
    Answer and be interactive! If you are launching a discussion, be able to give a feed-back and do not let your messages unanswered more than 24 hours.
    Keep yourself informed on the trends and the industry.
    Information is power!
  • 19. Recommended Links
    http://twittonary.com – a small dictionary of various Twitter-related words
    www.hashtags.org – information pertaining to tags, users, trends
    www.whoshouldfollow.com – most-followed on Twitter
    http://twitpic.com – for posting pictures
    http://twitalyzer.com – measuring your activity and influence
    http://tweetwaster.com – measuring the time you spend on Twitter
    http://twitblogs.com – allows you the opportunity to post more than 140-character information
    http://www.guardian.co.uk/technology/twitter - news and information about Twitter from The Guardian website
    http://twitterlocal.net - identify local business
    http://tweetmeme.com – find the hottest links on Twitter
    http://beta.twittervision.com – localize tweets across the world
    http://www.twerpscam.com/en - how to avoid scams
  • 20. Thank you!
    Looking forward for your comments and impressions!