Advantages Of New Media Technology For Record LabelsPresentation Transcript
Advantages of new media technology for record labels Amy Harriss
Labels can discover new bands online through MySpace (A & R)
Easier to promote bands through YouTube, MySpace, Pure volume, Last fm, Facebook, Twitter
Audience feedback through comments on YouTube, Twitter tracks etc.
Advertising and promotion; viral campaign (online campaign)
Distribution cost are reduced online:
iTunes = No physical CD’s
= Online digital copy
= instant download
“ The Long Tail” Chris Anderson
How do sites try to recommend artists you may like?
Last fm promote other bands by showing similar artists and pictures of them on more popular bands profiles. They promote other popular bands and also up and coming bands.
Sites like Amazon promote other artists by showing artists that are frequently bought together. Such as Beyonce being frequently bought with Alicia keys and Lady Gaga.
YouTube show related videos of similar artists.
Where would you place artists on the long tail? Muse 150 mill plays The killers 100 mill plays Kasabian 26 mill plays Biffy Clyro 10 mill plays Ours 885 thousand plays Fear of music 52 thousand plays Plays