The concept of viral marketing is to create a marketing campaign that can grow rapidly without any extra advertising on your part.
Examples of Viral Marketing:
Buzz marketing and Word of Mouth
Dark Knight- The Dark Knight viral campaign was one of the most widespread of its kind. It included everything from websites for Gotham Cab company to a real life campaign for Harvey Dent. The Dark Knight made loads of money at the Box Office showing how successful viral marketing campaigns can be.
Post-it notes with logo on (stick on backs, stick on walls)
Logo given to teachers asking them to ‘read it out’
Logo or slogan in text books so when they open it the sheet drops out
Put sheets in lockers in the common room
Advertisement on Frog
We will use Word of Mouth as our main Viral campaign in order for the Academy Radio to be known
Schedule Week 1 Week 2 Week 3 Week 4 Planning Logo design Post-it notes Start getting the slogan around Brainstorm Getting it around school Sheets in lockers with logo on Read out in lessons Think of times and places Shown in classes Logo dotted around the school Introduce what we are advertising Check if it’s possible to do Logo shown spontaneously in presentations Introduce the slogan LAUNCH RADIO!!