We Know Moms www.momcentralconsulting.com

Who We Are We implement social media technology to activate and engage the Mom community. Mom Central Consulting: the premier marketing and consulting firm with expertise and focus on Moms. Our vision test: will this make the world better for busy Moms and their kids?

Who We Work With

Consumer Packaged Goods

Consumer Packaged Goods

Food 1

Beverages

Technology/Education

Travel/Entertainment

Health

What We Have Done for These Brands Strategic Consulting Advisory Panels Blog Tours Micro-blogging Social Media Bookmarking Social Media Positioning Word-of-Mouth Viral Outreach Campaigns Sampling, Contests and Coupons

Strategic Consulting

Advisory Panels

Blog Tours

Micro-blogging

Social Media Bookmarking

Social Media Positioning

Word-of-Mouth Viral Outreach Campaigns

Sampling, Contests and Coupons

What We Have Done for These Brands Mom Research: Survey and Analysis Listening In-depth Website Analysis and Editorial MomCentral.com brand Microsites Geo-Targeting SpokesMom Bureau Chat Forums

Mom Research: Survey and Analysis

Listening

In-depth Website Analysis and Editorial

MomCentral.com brand Microsites

Geo-Targeting

SpokesMom Bureau

Chat Forums

Our Learning's Consulting : Elevating messaging to it’s highest theme among consumers (New microwavable products versus getting dinner on the table). Advisory Panels : Advising access and endorsements from individual leaders or consumer experts. Blog Tours : Articulate, passionate bloggers build brand awareness and rank high in Google and other search engines Micro-blogging : Enables influencers to grab attention of other influencers (twitter).

Consulting : Elevating messaging to it’s highest theme among consumers (New microwavable products versus getting dinner on the table).

Advisory Panels : Advising access and endorsements from individual leaders or consumer experts.

Blog Tours : Articulate, passionate bloggers build brand awareness and rank high in Google and other search engines

Micro-blogging : Enables influencers to grab attention of other influencers (twitter).

Our Learning's Social Media Bookmarking : Doubles traffic to bookmarked sites or posts. Social Media Positioning : Preserves your name and brand on social media websites to prevent others from hijacking them (Eight National brands hijacked via social media in 2008). Viral : Word-of-mouth taps into our viral nature and sparks conversations about “best of” products and services. It creates buzz among consumers and launches brand enthusiasts.

Social Media Bookmarking : Doubles traffic to bookmarked sites or posts.

Social Media Positioning : Preserves your name and brand on social media websites to prevent others from hijacking them (Eight National brands hijacked via social media in 2008).

Viral : Word-of-mouth taps into our viral nature and sparks conversations about “best of” products and services. It creates buzz among consumers and launches brand enthusiasts.

Our Learning's Sampling, Contests and Coupons: Sparking consumer traffic with a lure of directly related prizes to campaign. Social Research : Measures and identifies how your consumers talk about you. Listening : Learning about your perceived brand messaging through proprietary and online tools. Website Analysis: Getting your website to speak directly to your audience.

Sampling, Contests and Coupons: Sparking consumer traffic with a lure of directly related prizes to campaign.

Social Research : Measures and identifies how your consumers talk about you.

Listening : Learning about your perceived brand messaging through proprietary and online tools.

Website Analysis: Getting your website to speak directly to your audience.

Our Learning's Geo-targeting : Finds, activates and engages Influencers, online and offline, within specific local communities. Microsite : Having a landing page specifically for a campaign where the main website has not been designed to receive traffic. Influencers : Experts and community leaders validate your products or services. Also lend expert content and media exposure. Chat Forums : Creating vibrant and authentic conversations by consumers.

Geo-targeting : Finds, activates and engages Influencers, online and offline, within specific local communities.

Microsite : Having a landing page specifically for a campaign where the main website has not been designed to receive traffic.

Influencers : Experts and community leaders validate your products or services. Also lend expert content and media exposure.

Chat Forums : Creating vibrant and authentic conversations by consumers.

Measuring ROI Consulting : Increased Media and article pick-up based on elevated messaging. Advisory Panels : Media attention and traffic to shared content; perceived credibility by consumers (measured by surveys). Blogger : Reach based on high traffic or influential followers in their community. Micro-blogging : Typical 50% click through rates per campaign.

Consulting : Increased Media and article pick-up based on elevated messaging.

Advisory Panels : Media attention and traffic to shared content; perceived credibility by consumers (measured by surveys).

Blogger : Reach based on high traffic or influential followers in their community.

Micro-blogging : Typical 50% click through rates per campaign.

Measuring ROI Viral : How many consumers take an action based on what they’ve heard (the key action depends on goals of campaign — purchase, coupon redemption, sign-ups, visit to online destination). Sampling, contests and coupons : Number of sign-ups or traffic to campaign website. Social Research : Concrete survey findings. Listening : Identify disparities between what you believe about you and what consumers are actually saying about you.

Viral : How many consumers take an action based on what they’ve heard (the key action depends on goals of campaign — purchase, coupon redemption, sign-ups, visit to online destination).

Sampling, contests and coupons : Number of sign-ups or traffic to campaign website.

Social Research : Concrete survey findings.

Listening : Identify disparities between what you believe about you and what consumers are actually saying about you.

Measuring ROI Website Analysis: Increased perception and your brand being transparent, authentic and relatable. Microsite : Traffic and chat activity. Geo-target : Local consumer activity. Influencers : What they say and where they share it (from website stats to newsletter subscriptions to media reach). Chat Forums : Consumer participation in terms of passion, content and amount of activity.

Website Analysis: Increased perception and your brand being transparent, authentic and relatable.

Microsite : Traffic and chat activity.

Geo-target : Local consumer activity.

Influencers : What they say and where they share it (from website stats to newsletter subscriptions to media reach).

Chat Forums : Consumer participation in terms of passion, content and amount of activity.

Rapidly Morphing Social Media Universal McCann “Social Media Tracker” March 2008

The New Social Media Landscape Brian Solis 2008

Future Impact of Social Media Strategic placement of branded content Management of conversations and content Connecting and engaging with consumers Social platforms and brand communication Open dialogues = instant feedback What is the future of marketing? How will it be managed? Is it a social media revolution?

Strategic placement of branded content

Management of conversations and content

Connecting and engaging with consumers

Social platforms and brand communication

Open dialogues = instant feedback

What is the future of marketing?

How will it be managed?

Is it a social media revolution?

WE KNOW MOMS™ WE ACTIVATE MOMS WE REACH MOMS

Stacy DeBroff, Founder & CEO MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 p 617.244.3002 [email_address] Twitter: @MomCentral