Fall 2012
Smarter fitness made simple
Who is Fitbit?Fitbit is passionate about creating simple, innovativeproducts and services to inform, motivate andengage pe...
Pillars for a healthier life                     Be more active         Eat smart                    Sleep well
Broad market appeal          For people who want to live a            healthier, more active life,         Fitbit creates ...
FITBIT @ WORK
Workplace Physical Activity ProgramsResultsChallenges                      fitbit                                       62...
JAMA Pedometer MetastudyIn the RCTs, pedometer users significantly increased their physical activity by 2491 steps/daymore...
Companies see the benefit
FITBIT ECOSYSTEM
Fitbit connected and open ecosystem   Track Activity, Sleep & Weight                                    ONLINE         EAR...
Fitbit dashboard: Provides insight + motivation                                    Achievements      Activities           ...
Fitbit badges & friends: Keep you motivatedEarn badges for reaching weight   Nothing motivates like a supportiveloss goals...
Fitbit tools & goals setting: Empowering users Log Food & Activities    Set goals and see progress                        ...
Track on the go: Fitbit’s free apps             iPhone App                         Android AppSet goals, log workouts, foo...
Fitbit integrates with other popular appsNew apps added monthly…
FITBIT ZIP ACTIVITY TRACKER    WITH BLUETOOTH 4.0
Fitbit ZipHelps you lead a more active life by making everyday fitness fun      Track steps, distance and calories burned ...
Colors         Lime Gradient   Magenta Gradient     Midnight Gradient   Dark Charcoal Gradient
New Packaging & What’s in the box
Dynamic & Realtime: Differentiators           Immediate, actionable stats           Frequent, realtime, social & fun      ...
FITBIT ONE ACTIVITY TRACKER     WITH BLUETOOTH 4.0
Fitbit One Wireless Activity + Sleep Trackerwith Bluetooth 4.0Helps you lead a healthier, more active life through increas...
Colors     Black   Burgundy
Helps you sleep betterNot only monitors how long and well you sleep, butalso provides new insights about your sleep patter...
FITBIT ARIA WI-FI SMART SCALE
Fitbit Aria Wi-Fi Smart ScaleKnow where you stand. Get where you want to be. WithAria, track your weight, % body fat and B...
Fitbit Aria Wi-Fi Smart Scale            Upload wirelessly to Fitbit.com via Wi-Fi            Tracks weight, % body Fat an...
Keeps you motivated & on track             Giving you tools to set your weight goals             and log calories and work...
Fitbit Aria vs. Competition                                                      Fitbit Aria   Withings  Price            ...
Fitbit product line up   Activity Trackers     Smart Scale   Zip             One       Aria
GET MOTIVATED. GET CONNECTED. GET FIT
Master preso for corporate wellness 10.1.12
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Master preso for corporate wellness 10.1.12

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  • Experts agree, the fundamentals to a healthier life are centered on being more active, eating smarter and sleeping better…
  • http://www.fitbit.com/product/corporate-solutions
  • With one glance, users can quickly monitor their progress, and feel motivated to stay on track….
  • Combined with the dashboard, Fitbit’s goal setting and logging tools provide users a complete weight management system.
  • First among the new digital fitness devices to offer both Android and iPhone apps, plus a mobile website
  • Millions of users get motivated by using their favorite apps, powered by Fitbit data, creating demand for our products.
  • Fitbit Zip is designed to motivate busy people to be a little more active throughout the day – to get more fit.
  • More than another activity monitor – Fitbit Zip puts the power of every day activity into the hands of more users because
  • Emphasis on healthier lives, activity tracking & sleep
  • The Fitbit Aria Wi-Fi Smart Scale doesn‘tjust measure your weight... it helps you achieve your weight management goals.
  • More than just a scale, Aria provides you motivation on many levels to keep on your weight goal like…
  • Master preso for corporate wellness 10.1.12

    1. 1. Fall 2012
    2. 2. Smarter fitness made simple
    3. 3. Who is Fitbit?Fitbit is passionate about creating simple, innovativeproducts and services to inform, motivate andengage people to lead more active and healthier liveseach and every day.History• Founded in 2007, in San Francisco, CA• 100+ employees and growing• Sold in over 10,000 retail stores US, Canada and EU, AU and NZ
    4. 4. Pillars for a healthier life Be more active Eat smart Sleep well
    5. 5. Broad market appeal For people who want to live a healthier, more active life, Fitbit creates a seamlessly into people’s lives to inspire and empower them to make small everyday changes that help them achieve their goals
    6. 6. FITBIT @ WORK
    7. 7. Workplace Physical Activity ProgramsResultsChallenges fitbit 625 Market Street, Suite 1400, San Francisco, CA 94105
    8. 8. JAMA Pedometer MetastudyIn the RCTs, pedometer users significantly increased their physical activity by 2491 steps/daymore than control participants.Pedometer users significantly increased their physical activity by 2182 steps/day over baseline.Overall, pedometer users significantly increased their physical activity by 26.7% over baseline.ConclusionThe results suggest the use of a pedometer is associated with significant increases in physicalactivity and significant decreases in body mass index and blood pressure. fitbit 625 Market Street, Suite 1400, San Francisco, CA 94105
    9. 9. Companies see the benefit
    10. 10. FITBIT ECOSYSTEM
    11. 11. Fitbit connected and open ecosystem Track Activity, Sleep & Weight ONLINE EARN CHARTS BADGES Log Food & More CONNECT & COMPETE GET SUPPORT WITH FRIENDS Import from Export to3rd Party Apps 3rd Party Apps
    12. 12. Fitbit dashboard: Provides insight + motivation Achievements Activities Badges & Friends Graphs
    13. 13. Fitbit badges & friends: Keep you motivatedEarn badges for reaching weight Nothing motivates like a supportiveloss goals for an extra reward. community and a little healthy competition.
    14. 14. Fitbit tools & goals setting: Empowering users Log Food & Activities Set goals and see progress with a personalized food plan
    15. 15. Track on the go: Fitbit’s free apps iPhone App Android AppSet goals, log workouts, food, plus more.Plus check your stats while you’re on the go!
    16. 16. Fitbit integrates with other popular appsNew apps added monthly…
    17. 17. FITBIT ZIP ACTIVITY TRACKER WITH BLUETOOTH 4.0
    18. 18. Fitbit ZipHelps you lead a more active life by making everyday fitness fun Track steps, distance and calories burned Upload wirelessly to Fitbit.com via Bluetooth 4.0 Realtime data uploads makes competing with friends easy Log food and more with Fitbit’s online tools Free online access to graphs, charts and other tools Access your free account with free web, iPhone and Android Apps Realtime data uploads via Bluetooth 4.0NEW Water resistant Replaceable battery with a 6 month lifeMSRP $59.95
    19. 19. Colors Lime Gradient Magenta Gradient Midnight Gradient Dark Charcoal Gradient
    20. 20. New Packaging & What’s in the box
    21. 21. Dynamic & Realtime: Differentiators Immediate, actionable stats Frequent, realtime, social & fun Deeper, occasional & reflective
    22. 22. FITBIT ONE ACTIVITY TRACKER WITH BLUETOOTH 4.0
    23. 23. Fitbit One Wireless Activity + Sleep Trackerwith Bluetooth 4.0Helps you lead a healthier, more active life through increased activityand better sleep Track steps, stairs, distance and calories burned Log food and more with Fitbit’s online tools Monitor how long and how well you sleep Upload wirelessly to Fitbit.com via Bluetooth 4.0 Realtime data uploads makes competing with friends easy Free online access to graphs, charts and other tools Access your free account with free web, iPhone and Android Apps NEW Sleek Design Realtime data uploads via Bluetooth 4.0 Silent wake Water resistant MSRP $99.95
    24. 24. Colors Black Burgundy
    25. 25. Helps you sleep betterNot only monitors how long and well you sleep, butalso provides new insights about your sleep patternsand wakes you up. 9 TIMES AWAKENED WAKE ME AT 8AM 7.5 SLEEP HOURS
    26. 26. FITBIT ARIA WI-FI SMART SCALE
    27. 27. Fitbit Aria Wi-Fi Smart ScaleKnow where you stand. Get where you want to be. WithAria, track your weight, % body fat and BMI over timewith a host of online and mobile graphs & tools to help youreach your goals.
    28. 28. Fitbit Aria Wi-Fi Smart Scale Upload wirelessly to Fitbit.com via Wi-Fi Tracks weight, % body Fat and BMI Recognizes up to 8 users Easy to setup and connect online Access your free account with free web, iPhone and Android Apps Free online access to graphs, charts and other tools Connect with friends for support or to compete Earn badges to celebrate weight management achievementsAvailable in Black and WhiteMSRP $129.95
    29. 29. Keeps you motivated & on track Giving you tools to set your weight goals and log calories and workouts Awarding badges for achieving milestones along your weight goal Helping you build your support network with your friends or the Fitbit community
    30. 30. Fitbit Aria vs. Competition Fitbit Aria Withings Price $129.95 $159.95 Tracks Weight, Body Fat % & Body Mass Index Auto Uploads Your Data via Wi-Fi Set up Individual Accounts (for complete privacy) Provides Weight Trends iPhone & Android App Accessible to Health Partners/Records Ability to Set Goals Calorie Management Tools Earn Badges for Achieving Weight Loss Tools Connect & Share stats w/Friends
    31. 31. Fitbit product line up Activity Trackers Smart Scale Zip One Aria
    32. 32. GET MOTIVATED. GET CONNECTED. GET FIT

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