Who is Fitbit?Fitbit is passionate about creating simple, innovativeproducts and services to inform, motivate andengage people to lead more active and healthier liveseach and every day.History• Founded in 2007, in San Francisco, CA• 100+ employees and growing• Sold in over 10,000 retail stores US, Canada and EU, AU and NZ
Pillars for a healthier life Be more active Eat smart Sleep well
Broad market appeal For people who want to live a healthier, more active life, Fitbit creates a seamlessly into people’s lives to inspire and empower them to make small everyday changes that help them achieve their goals
Workplace Physical Activity ProgramsResultsChallenges fitbit 625 Market Street, Suite 1400, San Francisco, CA 94105
JAMA Pedometer MetastudyIn the RCTs, pedometer users significantly increased their physical activity by 2491 steps/daymore than control participants.Pedometer users significantly increased their physical activity by 2182 steps/day over baseline.Overall, pedometer users significantly increased their physical activity by 26.7% over baseline.ConclusionThe results suggest the use of a pedometer is associated with significant increases in physicalactivity and significant decreases in body mass index and blood pressure. fitbit 625 Market Street, Suite 1400, San Francisco, CA 94105
Fitbit connected and open ecosystem Track Activity, Sleep & Weight ONLINE EARN CHARTS BADGES Log Food & More CONNECT & COMPETE GET SUPPORT WITH FRIENDS Import from Export to3rd Party Apps 3rd Party Apps
Fitbit badges & friends: Keep you motivatedEarn badges for reaching weight Nothing motivates like a supportiveloss goals for an extra reward. community and a little healthy competition.
Fitbit tools & goals setting: Empowering users Log Food & Activities Set goals and see progress with a personalized food plan
Track on the go: Fitbit’s free apps iPhone App Android AppSet goals, log workouts, food, plus more.Plus check your stats while you’re on the go!
Fitbit integrates with other popular appsNew apps added monthly…
FITBIT ZIP ACTIVITY TRACKER WITH BLUETOOTH 4.0
Fitbit ZipHelps you lead a more active life by making everyday fitness fun Track steps, distance and calories burned Upload wirelessly to Fitbit.com via Bluetooth 4.0 Realtime data uploads makes competing with friends easy Log food and more with Fitbit’s online tools Free online access to graphs, charts and other tools Access your free account with free web, iPhone and Android Apps Realtime data uploads via Bluetooth 4.0NEW Water resistant Replaceable battery with a 6 month lifeMSRP $59.95
Dynamic & Realtime: Differentiators Immediate, actionable stats Frequent, realtime, social & fun Deeper, occasional & reflective
FITBIT ONE ACTIVITY TRACKER WITH BLUETOOTH 4.0
Fitbit One Wireless Activity + Sleep Trackerwith Bluetooth 4.0Helps you lead a healthier, more active life through increased activityand better sleep Track steps, stairs, distance and calories burned Log food and more with Fitbit’s online tools Monitor how long and how well you sleep Upload wirelessly to Fitbit.com via Bluetooth 4.0 Realtime data uploads makes competing with friends easy Free online access to graphs, charts and other tools Access your free account with free web, iPhone and Android Apps NEW Sleek Design Realtime data uploads via Bluetooth 4.0 Silent wake Water resistant MSRP $99.95
Fitbit Aria Wi-Fi Smart ScaleKnow where you stand. Get where you want to be. WithAria, track your weight, % body fat and BMI over timewith a host of online and mobile graphs & tools to help youreach your goals.
Fitbit Aria Wi-Fi Smart Scale Upload wirelessly to Fitbit.com via Wi-Fi Tracks weight, % body Fat and BMI Recognizes up to 8 users Easy to setup and connect online Access your free account with free web, iPhone and Android Apps Free online access to graphs, charts and other tools Connect with friends for support or to compete Earn badges to celebrate weight management achievementsAvailable in Black and WhiteMSRP $129.95
Keeps you motivated & on track Giving you tools to set your weight goals and log calories and workouts Awarding badges for achieving milestones along your weight goal Helping you build your support network with your friends or the Fitbit community
Fitbit Aria vs. Competition Fitbit Aria Withings Price $129.95 $159.95 Tracks Weight, Body Fat % & Body Mass Index Auto Uploads Your Data via Wi-Fi Set up Individual Accounts (for complete privacy) Provides Weight Trends iPhone & Android App Accessible to Health Partners/Records Ability to Set Goals Calorie Management Tools Earn Badges for Achieving Weight Loss Tools Connect & Share stats w/Friends
Fitbit product line up Activity Trackers Smart Scale Zip One Aria