Media Kit March 2009 - Overview
The World’s First Social Radio Network
BlogTalkRadio is a platform that gives anyone, anywhere the ability to broadcast
live; hosting millions of conversations and aggregating like-minded individuals
into diverse communities.
From Static Solution To Interactive Conversation
BlogTalkRadio’s solutions allow for interactive conversations that cannot take
place in traditional podcasts.
• Real discussions are the heart of the BlogTalkRadio Network
• Live streaming capabilities with multiple call-in and messaging options
• Public platform or private distribution - it is up to you
• Benefits of custom programming without the need for studios or special
equipment
• Turn-key solution with full support

Media Kit March 2009 - About Us
History
BlogTalkRadio is a robust platform that was launched in August 2006 that enables the new
technologies of Web 2.0 and social media with truly interactive audio conversations, live
programming and multiple distribution opportunities. The BTR community includes over 10,000
hosts who have created over 200,000 radio shows to date and is growing every day. It is a
technology that allows anyone (individual, organization, major brand, etc.) to host a live streaming
radio show from anywhere in the world using any type of telephone.
Management Team
Alan Levy, CEO - Alan Levy is co-founder and CEO of BlogTalkRadio. He is also the host of the
Alan Levy Show. Alan is also the founder of Myphonecompany.com (a VOIP Telecom company).
Prior to this, Alan was President and COO of Destia. Destia's May 1999 IPO was shortly followed
in December 1999 by the sale of the company to Viatel in a transaction valued in excess of $1
billion. Prior to joining Destia, Alan, a CPA, held the CFO, Managing Director of Europe and EVP
Legal and Finance positions at Viatel.
Bob Charish, COO - Bob Charish is co-founder and Chief Operating Officer at BlogTalkRadio.
Prior to co-founding BlogTalkRadio, Bob was the COO of Xchange Telecom (a NY based CLEC)
and MyPhoneCompany (a VOIP Telecom company). Prior to that Bob was Vice President of Pre
Paid services of Destia Communications, a division responsible for generating $110 million of
annual revenue.

Media Kit March 2009 - Branded Networks
What is a Branded Radio Network?
Branded Social Radio Networks provide a highly versatile branded portal for
you to highlight all of your content on BlogTalkRadio.
How could I use a Branded Radio Network?
Broadcast the Brand – Don’t just join the conversation, start one! All
content is syndicated and managed by the Network operator.
Establish Credibility – Demonstrate your expertise by having executives
and employees discuss industry issues.
Build a Community – A station creates a home for the people most
important to your success – your customers, investors and other key
stakeholders.
Interact With Your Audience - Become a part of the conversation or talk
directly with your key customers, clients or targeted group.
What are the benefits of a Network?
Aggregated Content – All of your content is in one place – making it easily
accessible.
Fully Branded Environment – All your content is housed in a branded
property with banners and media dedicated to your messaging
Built-In Audience – BlogTalkRadio can give you access to our growing
audience for your station, giving your programming instant listenership
Distribution Platform – Your content is syndicated to RSS, iTunes, Mobile
Devices and other outlets
BlogTalkRadio’s custom networks enable you to easily produce
content for live and on demand audiences
• Professional production tools
• Turn-key solution with full support
• Premium placement on BlogTalkRadio
• Saleable avails include display ads, AdSense, audio & video pre-rolls
BlogTalkRadio’s tools let you broadcast from your own web site
Live simulcast of shows on your site and your BlogTalkRadio Branded
•
Network
Content is optimized for search relevance
•
Live, multi-point distribution and Podcast syndication of archives
•
increases listenership

Media Kit March 2009 - How It Works
The backend of the platform allows hosts to schedule and manage their shows, screen multiple
listener call-ins and engage in online chat during their shows. The shows can be streamed on
BlogTalkRadio.com, a host's blog, facebook page or web site, or anywhere else on the web. Shows
can also be streamed live or from a recorded archive through a customized branded player, as a
scheduled 24/7 dedicated channel, RSS feed, or they can be downloaded as a podcast from a web
site or from iTunes. In addition, BTR has created a number of unique podcasting and telecom
technology solutions.
Phone BlogTalkRadio.com
BlogTalkRadio.com Syndication
Dial-in to start your You control the Shows distributed via
show production of show RSS to widgets & more
Listeners dial-in to Listeners visit to listen Shows are archived for
participate live & interact future listening
Professional tools empower you to easily
create robust content
Your listeners participate through live call-
in and text chat
Host Switchboard Listener Interaction Page/Chat

Media Kit March 2009 - Who’s Talking
From the Many Niches of the Long Tail…
75+ categories of content
◦ Robust contextual advertising opportunities
◦ Individual episodes can have up to 5 unique keywords
and phrases that are search engine optimized
◦ Micro or Geo targeted
◦ Encourages “word of mouth” brand related discussion
…To Mainstream Names You Know…
…And The Names You Will Know Soon

Media Kit March 2009 - Who’s Listening?
Active Hosts 10,000+
Visitors Per Month 2,000,000+
Unique Visits Per Month 1,000,000+
Original Shows 200,000+
Monthly New Shows 20,000+
Average Time Per Visit 12:00
43% more likely to be 18-34
2x more likely to be African American
12% more likely to have attended college
14% more likely to have attended grad school
Age
18-34 41%
35-49 29%
50+ 27%
Sex
Male 45%
Female 55%

Media Kit March 2009 - Distribution & Syndication
BlogTalkRadio builds multiple distribution channels for the content that we create
at the center of the
conversation

Media Kit March 2009 - Available Tools
BlogTalkRadio builds the best tools to capture content in innovative and flexible ways:
Branded Player
The BlogTalkRadio player can be branded for a specific product or application and embedded on
any web site to play live or archived shows.
Simulcast
Shows and channels can be simulcast on web sites or social media applications outside of the
BlogTalkRadio network.
24/7 Channel
Content can be aggregated into dedicated channels featuring live content (when available) and
archived content to fill all remaining hours in the day.
Custom Landing Page
BlogTalkRadio can create a custom landing page to highlight your content.
Enhanced Switchboard With Call Screening
Unique to BlogTalkRadio, our browser-based switchboard and screening tools allow you to
manage your live show from anywhere using a simple internet connection - no downloads or
special equipment are needed.
Ad Revenue Sharing/Exclusive Control
Options exist for Ad-free, revenue sharing and exclusive control of your content.
Extended Inventory
Your new radio show can provide additional saleable inventory in the form of banner impressions,
audio pre-roll and video pre-roll.
Live Streaming
More than a static podcast solution, BlogTalkRadio allows you to engage your audience in live
conversations about any topic.
Remote Broadcasts
BlogTalkRadio can provide cost-effective solutions to broadcast, live or recorded, from your
special event. Conferences, press events, executive briefings and more can all be opportunities to
include participants who are not available on-site.

Media Kit March 2009 - Available Tools
BlogTalkRadio builds the best tools to capture
content in innovative and flexible ways:
Cinch
• Automated capture of a conversation
• Call screening technology routes your message
• RSS feed can be used to deliver your content to
your desired location
• Highly customizable solution can be tailored to
your specific needs.
Dedicated Caller Service
Dedicated Number Service
Custom Applications
Cinch Central
• Corporate applications include:
• Executive briefings
• Audio press releases
• Turnkey podcasting solution

Media Kit March 2009 - Advertising on BlogTalkRadio
On-Site
All pages and content at BlogTalkRadio are set up to host traditional digital marketing assets.
Each page includes IAB compliant major banner size units and each show offers pre-roll
opportunities.
• All display and video impressions are targeted by demographic and/or context
• Rich Media/motif placements available
• Full 3rd party serving & tracking available
• Weekly statistic reports provided
Specifications
• Ad Sizes Available
Display (728x90, 300x250, 160x600)
Audio/Video (:15 or :30 seconds)
• Formats
Flash
Static
Rich Media
MP3
• Max File Size
Static - 20k
Flash - 30k
HTML - 30k
Audio - 400k
• Max # of Loops
3 times in 30 seconds
• Max # of Animations
18 frames per second (Flash)
• Timing
Creative required 72 hours in advance of campaign launch
Audio & Video Pre-Roll
Audio and Video pre-roll units are available in :15 or :30 unit lengths
Dedicated Email
Dedicated email opportunities exist around specific categories and shows on the BlogTalkRadio
platform
Campaign Maintenance & Reporting
Every campaign includes the services of a dedicated Account Activation Team to ensure flawless
execution
• Offers professional production and execution
• Delivers weekly reports across all metrics
• Creates single point of contact

Media Kit March 2009 - Sponsorship & Integration
Marquee Shows
With over 10,000 active hosts, BlogTalkRadio has access to an expert in almost every field. Each
host maintains and grows an audience that is passionate about the topics that they discuss.
Top Personalities
Sponsor Categories & Channels
Messaging can be focused on a particular show, host, channel or category
Personality Endorsements
Hosts try your products and integrate them into their shows and communications platforms (blogs,
groups, twitter, social media)
In-Stream/Live Messaging
Listeners hear your pre-produced messaging as a part of their favorite shows

Media Kit March 2009 - How Brands Use BlogTalkRadio
Feature top tier guests/authors like Salman Rushdie, Ann Patchett, Kimbla
“BlogTalkRadio not only
Lawson Roby and Paulo Coelho enabling readers to interact directly with
provides our authors
their favorite authors
with the necessary tools
to promote their books, Provide a “Virtual Book Tour” platform for authors to benefit from
they also offer the BlogTalkRadio’s wide online syndication.
prefect plaftorm to
extend the John Wiley & Provide updated, regular tags/indexing to increase SEO/Google rankings
Sons brand.”
John Wiley & Sons posted shows created by BlogTalkRadio and doubled
-Ellen Gerstein, John traffic to their internal press room in one month
Wiley & Sons
Sun Microsystems produces
five shows/series with BTR “Sun was one of the first companies to truly embrace social media and recognize
where they: its value as a vital channel with which to communicate with key audiences.
BlogTalkRadio is another great mechanism through which we can reach Sun
Produce Audio Press stakeholders and Socially Speaking will allow Sun to engage a broad range of
Releases (Sun News Radio) listeners in an interactive discussion of the latest trends and developments in the
social media space.”
Highlight Social Media
Mavens (Socially Speaking) Russ Castronovo, Director of Communications
for Sun Microsystems
Promote/highlight products
while demonstrating thought
leadership
Woman’s Day produces five daily shows
with BTR where they:
Create Engagement Via Live Giveaways
Highlight Editor in Chief Jane Chesnutt
Feature Celebrity Guests like Jane
Seymour
Tie in to Magazine Initiatives
Interact Directly With Their
Fans/Community