Stylo Creative

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Creative Concepts for Stylo Shoes, Pakistan

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Stylo Creative

  1. 1. Creative © Amal Saleh
  2. 2. Campaign Option – 1 Lead in Style
  3. 21. Campaign Extensions Lead in Style In Life In Value In Quality In Elegance In Joy In Fun Friendship Love Celebrations Colors Reds Oranges Fashion Work Parties Leisure Studies Every Season Every Occasion Every Memory Every Step Everywhere Big Steps Tiny Steps New Steps Bold Steps Sure Steps Smart Steps In Eid In Every Occasion
  4. 22. Campaign Option – 2 Stylo In Hay (Urdu for: Stylo is In…)
  5. 37. Campaign Extensions Stylo In Hay… Life main Fun / Masti Main Mohabbat Rishton Khushion Family Basant Main Rangon (colors) Reds, Oranges etc. Kam (work) Ghar (home) Parties Lifestyle Padhai (studies) Outings Har Mausam main Har Tehwar Main Eid Main Har Umer (kids) Har Manzil Har Qadam Anytime Forever
  6. 38. Brand Storytelling
  7. 39. Press stories, supplements, corporate & promotional ads, editorials in fashion sections & fashion magazines etc. Brand Storytelling Public Relations
  8. 40. <ul><li>TV Film, FM Radio Spots </li></ul><ul><li>Press & Magazine Ads </li></ul><ul><li>Hoardings </li></ul><ul><li>Banners </li></ul><ul><li>Buntings </li></ul><ul><li>Leaflets </li></ul><ul><li>Tags, Boxes </li></ul><ul><li>Posters </li></ul><ul><li>Wall & Window Dressing </li></ul><ul><li>Building Wrap </li></ul>Brand Storytelling Advertising
  9. 41. <ul><li>Stylo Style Awards </li></ul><ul><li>Sponsored Fashion Shows in Colleges </li></ul><ul><li>Stylo Girl Scholarships </li></ul><ul><li>Sponsor Leading Serials (to act as official shoe store, e.g. Geo, as in wardrobe) </li></ul><ul><li>Four Seasons </li></ul><ul><li>Music Album (with Song Stylo Woman) </li></ul><ul><li>Branding at Travel Treminals (Railway, Daewoo, Airport) </li></ul>Brand Storytelling Public Relations
  10. 42. <ul><li>Innovative Store Branding (New chapter of story each month) </li></ul><ul><li>Window dressing </li></ul><ul><li>Product Catalog (Print, electronic: CD/web) </li></ul><ul><li>Export links & Wikipedia page </li></ul><ul><li>Shoeblog & Forum (should look like independent 3 rd party site) </li></ul><ul><li>Stylo Girl Video downloadable online </li></ul><ul><li>Discount at Foot (podiatry) Clinic </li></ul><ul><li>Catwalks sponsoring Fashion Designers, co-branding with cosmetic, watches, perfume etc. brands </li></ul>Brand Storytelling Public Relations
  11. 43. <ul><li>Music Album, with title Song “Stylo Woman” </li></ul><ul><li>Giveaways </li></ul><ul><ul><ul><li>Miniature Shoe of the Month Key Chains, Calendar, T-shirt etc. </li></ul></ul></ul>Brand Storytelling Giveaways Public Relations
  12. 44. Business Proposal
  13. 45. Conclusion We invite you to be daring enough to expose your brands to Message Communication’s world and experience the creative high yourself.

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