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Social Media Panel M G

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How I'm using social media to engage the audience. Slide presentation given to our Media General corporate marketing team.

How I'm using social media to engage the audience. Slide presentation given to our Media General corporate marketing team.

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Transcript

  • 1. Amy Wood
    Live From The Anchor Desk:
    Engaging Your Audience
  • 2. Create a following
    6500
    7500
    500
    100,000 plus hits
  • 3. Host Live Chat room during broadcast
  • 4. Create an interactive home
  • 5. Blog on timely useful topics
  • 6. Live streaming and 12 sec video updates
  • 7. Webcam Interviews
  • 8. Create Blog Polls
  • 9. Live Blog special events/TSRs
  • 10. Use social commenting systems
  • 11. Social commenting feeds the web
  • 12. Social commenting handshake
  • 13. Feature interaction on TV
  • 14. Big Stories - Huge Opportunity
  • 15. Reliable updates create loyalty
  • 16. Personal filter - “News Concierge”
  • 17. Return on Investment
  • 18. Focus on Listening and Serving