Creating an innovation culture


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Presentation given to Social Media Club Greenville during our recent Pecha Kucha event. More in my blog:

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  • How do you convince others social media is the best thing since sliced bread
  • You know it’s best thing since sliced bread so how come so many of us feel like this so often as we try and take it to next level
  • Experiment ExperimentExperiment. Social media is all about trying new things and seeing what works for you and for your companys
  • When you come face to face with the walls and obstacles set up to stop you… what do you do? For me, it’s often IT folks tryikng to stop me from using new tools, or old policies that get in the way of new ideas.
  • I had major road blocks trying to take news interactive. Started with just a blog post each night, 2 plus years ago, no one posting. Finding comments on other news websites
  • Social Media tools to the rescue Google Chat now google talk instant messaging I tried google chat on air. It worked.
  • Within weeks company provided me software to do it on our site. Then chatters told me about Facebook Twitter Myspace.. And we’ve been using all of these tools and more to engage.
  • If you’re passionate and truly believe in what you’re doing sometimes you can’t help yourself. Usual channels would have taken months. Sometimes you have to ask for forgiveness, to innovate.
  • Listen mantra don’t just listen to colleagues, social media gurus, listen to the little guy. Listen to your users.
  • Customers Always Right Customer has never been more rightMountain Bike Story TED Speech – British Innovation expert Charles Leadbetter Northern California… called clunkers company finally picked it up.. Took institutions 5 yrs to catch on to what customer created. Now 52 billion dollar industryUsers become producers, customers become designers.
  • Fast Company article: google - has no strategic-planning department. Innovation at Google is as democratic as the search technology itself. The more popular an idea, the more traction it wins, and the better its chances.
  • If you can improve user experience – do it. Customer is number one. Usability .. Is top priority.
  • Sounds risky to do so much listening to customers.. But we’re in the connection economy now.I’m amazed by the VOLUME of feedback, and the APPRECIATION from customers that comes through social media for our news product. Helps direct what we’re doing.
  • Failure: are you afraid of it. Social media for the most part is a pretty cheap experiment. Use the tools, experiment and keep what works, and drop what doesn’t. Determine that by listening to your worker bees and your customers
  • Follow the leaders : local The brandbuilderThinkhammerTreypenningtonNational: Chrisbroganjeffjarvisguykawasaki Clay Shirky
  • Get creative
  • Have fun with it. Want it to catch on, enjoy it, show it. Let others know. Be an evangelist.
  • Looking for leaders and before you know it, you’ll find yourself, at the head of the pack, leading the charge
  • Creating an innovation culture

    1. 1. We get it!<br />
    2. 2. Struggle for success<br />
    3. 3. Fill up your test tubes<br />
    4. 4. Knock down walls<br />
    5. 5. Detour around the road blocks<br />
    6. 6. Social Media to the rescue<br />
    7. 7. Connection Economy<br />
    8. 8. Passion Rules!<br />
    9. 9. Listen Mantra <br /> Listen Mantra<br />
    10. 10. CUSTOMER’S never been more RIGHT!<br />
    11. 11. Google it!<br /> Google it!<br />
    12. 12. Improve The Experience<br />
    13. 13. Worth the risk!<br />
    14. 14. Get out of your box!<br />
    15. 15. Take the hill!<br />
    16. 16. Don’t be afraid of your own fail whale<br />
    17. 17. Keep an eye on the Leaders<br />
    18. 18. Head to the playground<br />
    19. 19. Creativity counts<br />
    20. 20. Enthusiasm is contagious<br />
    21. 21. Calling all leaders!<br />