Putting the "Social" in your Business

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Amy Wood's presentation to the Gaffney Marketing group in Cherokee County SC April 2010

Amy Wood's presentation to the Gaffney Marketing group in Cherokee County SC April 2010

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  • But that really isn’t true, it’s all about figuring out where your story fits in our news puzzle each day
  • Websites are great resources for understanding how a station or newspaper brands its news elements. Where does your story fit as you browse the website, watch the station or read the paper
  • Maybe you have an expert that can be part of a live blog that I host.. Where I need experts online taking questions
  • Provide perspective – studies supplemntal materials, reports Remember we don’t know your business and the story as well as you do.. Put it in context.. We may not realize you’re the only company in SC doing something important unless you tell us.If there are studies that back up your claim from credible sources share them.If you are part of a new industry trend, provide us with some background on it
  • Don’t forget the web – interviews with Anchors - Business Success stories – Issues – Solutions to problems people are facing – we can do a Talk Back interview about them.
  • CELEBRATE other people their accomplishments, contributions, tips and insight! RETWEET generously… give virtual high fives!
  • Be responsive there’s a race to react.. Win it. Own it.
  • You’re creating excitedethusiastic passionate ambassadors.


  • 1. Amy Wood
    How to put the “Social”
    in your business
  • 2. Feature interaction on TV
  • 3. Create an interactive home
  • 4. Use social commenting systems
  • 5. Webcam Interviews
  • 6. Create Blog Polls
  • 7. Experiment with new tools
  • 8. Create a following
  • 9. Linked In - Professional connections
  • 10. Facebook Profile or Fan Page ?
  • 11. Twitter – takes tools
  • 12. Twitter on the road
  • 13. Ping.fm – one stop updates via email
  • 14. Filter with Twitter Lists
  • 15. Tweetdeck
  • 16. Tweet Scheduling can help
  • 17. HootSuite – Options
    Multiple Accounts
    Send later
    Brand Monitoring
    *No mobile access
  • 18. HootSuite – Schedule Tweets
  • 19. There’s an App for that!
  • 20. Not again!
  • 21. Where does your story fit?
  • 22. Know your options!
  • 23. Offer your expertise
  • 24. Can you put a news story in perspective?
  • 25. Offer a webcam interview
  • 26. You Write It – WSPA.com
  • 27. Focus on Listening and Serving
  • 28. Celebrate followers/friends
  • 29. Win the RESPONSE race!
  • 30. Create Ambassadors
  • 31. Amy Wood
    864 990 3431