Poynter Best Practices 09 Social Media engagement

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Engaging news audiences with social media, as presented by Interactive Anchor Amy Wood WSPA TV and creator of TheRibbit.com

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  • You can figure out how to add value by listening – watch what others in your biz share… not to copy but to find your voice and find your niche – so you can add to the conversation..
  • CELEBRATE other people their accomplishments, contributions, tips and insight! RETWEET generously… give virtual high fives!
  • Be responsive there’s a race to react.. Win it. Own it.
  • You’re creating excitedethusiastic passionate ambassadors.
  • Poynter Best Practices 09 Social Media engagement

    1. 1. Amy Wood<br />Live From The Anchor Desk:<br /> Engaging Your Audience <br />
    2. 2. Create a following<br />7200<br />9100<br />500<br />Blogsite<br />
    3. 3. Host Live Chat room during broadcast<br />
    4. 4. Create an interactive home<br />
    5. 5. Use social commenting systems<br />
    6. 6. Feature interaction on TV<br />
    7. 7. Live streaming and 12 sec video updates<br />
    8. 8. Webcam Interviews<br />
    9. 9. Create Blog Polls<br />
    10. 10. Live Blog special events/reports<br />
    11. 11. Big Stories - Huge Opportunity<br />
    12. 12. Video Demo with Screentoaster<br />
    13. 13. Focus on Listening<br />
    14. 14. Celebrate followers/friends<br />
    15. 15. Win the RESPONSE race!<br />
    16. 16. Create Ambassadors<br />
    17. 17. Amy Wood<br />Live From The Anchor Desk:<br /> Engaging Your Audience <br />

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