Econs report

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Econs report

  1. 1. Group members : Student ID : Rena Sim Lee Na 0308000 Wong Li Hui Amy 0312406 Principles Of Economics [ FNBE0135 ] January 2013 A Tale Of 2 Businesses : A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations
  2. 2. Table of Content Key Summary 1 Brief Biography of the Businesses 2 - 3 Comparative Analysis of the Businesses‟ Competitive Traits 4 - 9 Recommendation 10 Appendices 11 - 27 Reference 28 - 30
  3. 3. Key Summary The research is about the traditional pastry shop, Ming Xiang Tai and the modern pastry shop, Cookie Box. For Ming Xiang Tai, Trishaw Egg Tart is the main product. Whereas, the main products of Cookie Box are designed cakes and decorated cookies. Both of these pastry shops have their own of competitors. Ming Xiang Tai Pastry Shop is facing moderate competition while Cookie Box is facing strong competition. Thus, the barrier to entry for Cookie Box‟s market is stronger compared to Ming Xiang Tai‟s market. The nature of market for these pastry shops are monopolistic competitive. Based on the analysis below, Ming Xiang Tai is more commercially successful.
  4. 4. Brief Biography of the Business Ming Xiang Tai Ming Xiang Tai is a traditional pastry shop which is located at Jalan Burma, one of the main street in Penang Island. Approximately 30 employees including staffs and chefs is working at this shop.Au Meng Kit is the key founder of this pastry shop. He developed his pastry-making skills as a boy helping out his parents (Christina Chin,2012, para 21). The main product of this pastry shop is the Trishaw Egg Tart. They have been selling this product for more than 30 years. In the early years, they started selling using the trishaw. That is how the egg tart got its name. Beside just selling products at the shop, it also provide extra services such as order, delivery and post sales service for some special occasions such as baby‟s full moon and Chinese traditional wedding. In addition, Ming Xiang Tai have their own regular customers. There is about 300 customers per day in this shop. Their customers includes tourists, local customers and regular customers. Sandy Lau (personal communication, April 20, 2013) said that the motive of Mr Au who wanted to start the business is to succeed the baking skills and the business from his ancestors and parents. The business started as early as 1975 in a small bungalow in TelukIntan (Criz Lai, 2008, para 1). Recently, Ming Xiang Tai had expanded their wing to cater for the rising demand, serving the pastry lovers in other place which is located next to Subway at SunTech Tower (Shirly T, 2012, para 29). Cookie Box Cookie Box is a modern pastry shop which is located at the lower ground floor in Empire Shopping Gallery, Subang. There are only 2 employees in the shop. The toast box is being chosen as the logo. It is because it looks cute, simple and easily recognized said the owner, Sue Chin (personal communication, April 30, 2013). Designed cakes and decorated cookies are their main products. They have sale services such as order via e-mail, online, call and delivery is provided. The delivery service is chargeable. Approximately 100-200 customers walked in the shop every
  5. 5. day. During weekend, their customers can reach to approximately 300-400. Chin SiewChing, also named as Sue, is the key founder of this pastry shop. She had started this business for 5 years. Sue started the business herself at home. At that time, she did everything by herself. She bought the ingredients, bake the cakes and cookies then, delivered it all by herself. After that, with her 3 sisters, they started the business at the flea market during weekend only, since they had nothing to do on the weekend (Sue Chin, personal communication, April 30, 2013). It last for about 6 months. However, due to the uniqueness of their product, they got an offer for a shop lot by Empire Shopping Gallery.In the year of 2009, they finally open their first shop at Empire Shopping Gallery, Subang. Sue Chin (personal communication,April 30,2013) said that she run this business with her sisters only for fun. Recently, they have four branches now. She is now focusing on the central kitchen and hope to become a factory. Besides, Sue Chin (personal communication, April 30, 2013) said that she is planning to go nationwide by emphasizing on their products and pay attention to the delivery and shipping service to her customers. Lastly, they are not going to open more outlets so that they could maintain their product quality (Sue Chin, personal communication, April 30, 2013).
  6. 6. Comparative Analysis of the Businesses’ Competitive Traits i) Number of competitors : Cookie Box and Ming Xiang Tai Pastry Shop have their own number of competitors respectively. Sandy Lau (personal communication, April 20, 2013), the supervisor of Ming Xiang Tai Pastry Shop said that they have only 2 to 3 competitors in the area of Jalan Burma, Penang. According to the interview with the owner, Sue Chin (personal communication, April 30, 2013), Cookie Box have around 3 to 4 number of competitors in the Empire Shopping Gallery. ii) The top 3 competitors : Sandy Lau (personal communication, April 20, 2013) said that obviously, Ming Xiang Tai‟s top 3 competitors are these well-known traditional pastry shops called Ghee Hiang, Him Heang and Ban Heang. Whereas, the top 3 competitors for modern pastry, Cookie Box are Secret Recipe, The Loaf Bakery and Famous Amos (Sue Chin, personal communication, April 30, 2013). Ming Xiang Tai‟s competitor, Ghee Hiang was established in 1856, it is the Penang‟s oldest tau sarpneah maker (Christina Chin, 2010, para 19). It was founded by a Fujian pastry baker who decided to settle down in Malaya (Alan TehLeamSeng, 2011, para 11). Their main product is tau sarpneahalso known as bean paste biscuit and another popular product is the Ghee Hiang Baby Brand Pure Sesame Oil (Ghee Hiang Manufacturing Co. Sdn. Bhd, 2009). They have a total of five branches in Penang. One of the retail store of Ghee Hiang is located at Macalister Road, Penang. Another competitor for Ming Xiang Tai is Him Heang pastry shop. Him Heang was established in 1948, they had introduced the Tambun biscuit (Christina Chin, 2010, para 12). The founder of Him Heang is Seow Oh Thor (Christina Chin, 2010, para 14). Tambun biscuit is their main product. HimHeang is located at Burma Road,
  7. 7. Penang. As it does not have any agents or outlets elsewhere other than its flagship store and bakery, Him Heang popularity rises quickly (Christina Chin, 2010, para 13). Moreover, Ban Heang is also the competitors for Ming Xiang Tai. In the year 1997, Ban Heang was established(“About Ban Heang”, 2011). Leow Tit Ban is the founder of Ban Heang (David Tan, 2012, para 2). Their main products are hand- made Tambun biscuit and HeongPheah (“About Ban Heang”, 2011). Ban Heang is located at Macalister Road, Penang (Ban Heang (M) Sdn. Bhd., n.d). On the contrary, for the modern pastry, Cookie Box, it‟s competitor is Secret Recipe. In 1997,Datuk Steven Sim and his nephews started their first Secret Recipe outlet in SS2, Petaling Jaya (Rachael Kam, 2009, para 6). Thus, the founder of Secret Recipe is Datuk Steven Sim (RachealKam, 2009, para 2). Their main products are 40 different varieties of cake (Karina Foo, 2012, para 5). It has 300 outlets in Malaysia, South-East Asia, China and Australia (Karina Foo, 2012, para 11). While, the nearest outlet of Secret Recipe to Cookie Box located in Empire Shopping Gallery is in Subang Parade. In addition, The Loaf Bakery is also the competitor for Cookie Box. The Loaf Bakery was established in July 2006 by M and M Consolidated in Langkawi (The Loaf is offering healthy and refined food, 2008, para 7). Tun Dr Mahathir Mohamad is the founder of The Loaf, a Japanese inspired bakery which has become popular among the upmarket consumers in Malaysia (Malaysia SME Congress 2011 set to attract 500 SMEs, 2011, para 3). The main product of The Loaf bakery are healthy refined Japanese style breads and also, savouries and pastries (The Loaf is offering healthy and refined food, 2008, para 2). It has 12 outlets in Malaysia ( “Our stores”, n.d.). And Cookie Box is competing with the one which is located also in Empire Shopping Gallery Subang. Lastly, Cookie Box is also competing with Famous Amos. Famous Amos was founded in 1975 as the Famous Amos Cookies Company, however in 1984, the first Hot-baked store was only opened in Malaysia (The Famous Amos Chocolate Chip Cookie Corp. (M) SdnBhd, 2009). The founder of Famous Amos is Wally Amos (The Famous Amos Chocolate Chip Cookie Corp. (M) SdnBhd, 2009). Their main product is “Famous Amos” Chocolate Chip Cookies (The Famous Amos Chocolate Chip Cookie Corp. (M) SdnBhd, 2009). Famous Amos already have 60 successful Hot-
  8. 8. baked stores in shopping malls and airports in Malaysia (The Famous Amos Chocolate Chip Cookie Corp. (M) SdnBhd, 2009). It also have a store in Empire Shopping Gallery which has become the competitors of Cookie Box. iii) How do businesses compete with their competitors : Ming Xiang Tai Pastry Shop is facing moderate competition from the other competitors said Sandy Lau (personal communication, April 20, 2013). The strategy they use to compete with their competitors are by producing good quality pastries. The founder, Au Meng Kit said that in Penang, branding and marketing mean little as Penangites have very high expectations on value and quality (Christina Chin, 2012). So, they only did some interview with newspaper and magazines, such as The Star and Feng Chai magazine (Sandy Lau, personal communication April 20, 2013). Sandy Lau (personal communication, April 20, 2013) also stated that every time they open one more new branch, then there will be more new products being launched. On the other hand, Ming Xiang Tai‟s pricing decisions are not affected by their competitors and in fact, they are more expensive than others because they use very high quality ingredients (Sandy Lau, personal communication April 20, 2013). Moreover, there are around 12 types of the best baked pastries sold in Ming Xiang Tai and it is a niche market with the tagline of “the secret of irresistible pastry” (Christina Chin, 2012). Whereas, the competitors of Ming Xiang Tai sell their products at lower price (Sandy Lau, personal communication, April 20, 2013). While, Sue Chin (personal communication, April 30, 2013) said that Cookie Box is constantly facing strong competition from its competitors. Sue Chin later added that, but they have so many new projects collaborating with other companies like Disney so, they are not very afraid of their competitors. The strategy for the first two years are about operation, maintain quality of products and staffs (Sue Chin, personal communication, April 30, 2013). Cookie Box also make some advertisement and interview with newspaper and magazines, for example, with Personal Money magazine and Time Out Travel magazines (Sue Chin, personal communication, April 30, 2013). In addition, they always come out with new products, making new recipes, new packaging and be different to compete with competitors (Sue Chin, personal communication, April 30, 2013). Cookie Box will also launch
  9. 9. new products every 3 months, and the founder will reinvent all the cupcakes flavours and designs (Sue Chin, personal communication, April 30, 2013). They have a variety of designed cakes, decorated cookies and decorated cupcakes to attract their customers. Sue Chin stated that another strategy is by keeping her cakes small and affordable to meet the demand from low- and middle-income earners (Lim Siew May, 2012). Last but not least, Cookie box is a Niche market because after opening for four years they still haven't see any shops like theirs that sell decorated cookies and cakes in an affordable and reasonable price said Sue Chin (personal communication, April 30, 2013). While, the competitors of Cookie Box have an advantage as they are larger in scale compared to Cookie Box (Sue Chin, personal communication, April 30, 2013). iv) What obstacles are faced by new businesses who wish to enter the market today : According to Sandy Lau (personal communication, April 20, 2013), it is easy to enter this traditional pastry market as long as it is delicious and people will buy it. However the obstacles faced by new business are there are already a few famous traditional pastry shop in Penang which they have loyal customers and thus, it is not so easy to compete with them (Sandy Lau, personal communication, April 20, 2013). In contrast, Sue Chin (personal communication, April 30, 2013) said that it is not very easy to enter the modern pastry market because you need to do proposal to open a business in places like shopping malls, you will also face financial issues. However, the new business need have some luck to get a shop lot in the shopping malls (Sue Chin, personal communication, April 30, 2013). While, the obstacles faced by new business are you need to know a lot of stuffs, such as baking elements, finance, customer service and employees management, as well as launching more and more new products (Sue Chin, personal communication, April 30, 2013). v)The nature of their markets : The nature of Ming Xiang Tai Pastry Shop and Cookie Box markets are monopolistic competitive. It can be seen that there are many competitors in the market for each of the Ming Xiang Tai and Cookie Box because their geographical market is in a small area where Ming Xiang Tai is in Penang Island‟s small town and
  10. 10. Cookie Box is in a shopping mall in Subang.Ming Xiang Tai and Cookie Box also show another characteristics of a monopolistically competitive industry as they are both relatively easy to enter and exit the from the market (O'Connor, David E. Faille & Christopher C., 2000). However, the barrier to entry for Cookie Box‟s market is stronger than Ming Xiang Tai‟s market. Furthermore, Ming Xiang Tai and Cookie Box sell differentiated products, which are goods that are similar but not identical (O'Connor, David E. Faille & Christopher C., 2000). As for their pricing power in the market, both Ming Xiang Tai and Cookie Box have limited market power. As these firms have some influence over the price they charge for their product because they produce differentiated products and not standardized products (O'Connor, David E. Faille & Christopher C., 2000). Other than that, Ming Xiang Tai had advertised through newspapers and magazines, such as The Star newspaper and Feng Chai magazine which show the characteristics of monopolistic competitive firms. Whereas, Cookie Box had also advertised through newspapers and magazines, such as Personal Money Magazine and Time Out Travel Magazine. Therefore, Ming Xiang Tai and Cookie Box are monopolistic competitive firms. vi) Comparative Analysis Summary Table : Competitive Traits Ming Xiang Tai Pastry Shop (Penang) Cookie Box (Klang Valley) 1)Number of Competitors 2 to 3 3 to 4 2)Barrier to Entry Weak Moderate 3) Differentiated or Standardized Products Differentiated Differentiated 4) Pricing Power Price taker Price taker 5)Other Characteristics Advertise through newspaper and magazine Advertising through newspaper and magazine 6)Verdict Monopolistic competition Monopolistic competition vii) Based on analysis, which business is more commercially successful :
  11. 11. Based on the above analysis, Ming Xiang Tai is more commercially successful. This is because it has less number of competitors compared to Cookie Box. Also, the barrier to entry for this traditional pastry business are weaker than the modern pastry business and thus, it is easier to enter the market. Finally, Ming Xiang Tai is a niche market with the tagline of “the secret of irresistible pastry” (Christina Chin, 2012).
  12. 12. Recommendation Ming Xiang Tai 1.Generate the marketable products The products that they produced should have to ensure they will satisfy customers‟ taste. Besides, the products life cycle should be analysed in order to predict it‟s sales pattern over a period of time. Research for new poducts have to be continued to build up and retain a customer base. 2.Develop an appropriate marketing mix This traditional pastry shop should consider the 4P‟s of marketing which are the price, product, place and promotion. This set of controllable variables that for business attempt to blend into the right combination to achieve the dominant position in the market place. Cookie Box 1.Develop a strategy for publicising their products Not only producing new products, Cookie Box is recommended to develop a strategy to address advertising and promotion of the products, new products launches, sales campaigns and distribution policies. With the exception of new products, look to promote and advertise over the „lean‟ periods of the year to supplement otherwise low sales period. 2.Profile its competitors This modern pastry shop have to know the strengths and weaknesses of the competitors. A lot of information should be gathered on their marketing and communication strategies, types of advertising, the products, prices, markets and how they take advantage in the industry. They should identify any areas in the market that are not filled by the competitor‟s products, and that could be exploited by the shop.
  13. 13. Appendices Ming Xiang Tai Pastry Shop, Jalan Burma Penang. Rena Sim & Amy Wong had an interview with the supervisor of Ming Xiang Tai Pastry Shop, Sandy Lau.
  14. 14. Ming Xiang Tai Pastry Shop products (All handmade and freshly bake) : Trishaw Egg Tart, Salted Egg Pastry and Beancurd.
  15. 15. Assortments of Pastries The interior vintage look of Ming Xiang Tai & the boxes for take away and delivery.
  16. 16. Freshly Brew Herbal Tea, Beancurd& etc. The view of Ming Xiang Tai from outside
  17. 17. Herbal Tea are freshly brew at the shop. The interior design of Ming Xiang Tai is based on the vintage shop from Chinese culture. Cookie Box, Empire Shopping GallerySubang
  18. 18. Amy Wong & Rena Sim had an interview with the owner of Cookie Box, Sue Chin.
  19. 19. Cookie Box at Empire Shopping Gallery Their products, Decorated Cookies Designed Cakes
  20. 20. Decorated Cupcakes All sorts of design and themes. Cakes with all kinds of design
  21. 21. All the decorated cookies, cakes & cupcakes are handmade and freshly bake at their Central Kitchen in Damansara
  22. 22. Interview with Ming Xiang Tai Pastry Shop, Penang. 1.What are your main products ? And services sold (order&delivery)? Trishaw egg tart. There are post sales service for baby full moon, Chinese traditional wedding pastry and etc. 2.When was the business founded? Year 2008. The shop move from TelukIntan to Jalan Burma for five years already. 3.Who are the key founder ? Au Meng Kit 4.What prompted founders to start the business? To succeed the baking skills and the business form his ancestors and parents. 5.Why is the trishaw being chosen as the logo ? To honour his parents who used to ride trishaw to sell the pastry. 6.Where is your current location? Nearby where? Jalan Burma, Penang. 7.What is your most recent development ? Opening one more branch in Penang soon. 8.How much capital is required to start this business ? 9.What, if any, specialized field of knowledge do you need to run this business ? No, it is just an interest. The founder teaches people, take in disciple. 10.Who are your customers ? Approximately how many customers do you have per day ? Tourist and local. Mainly local, old and young people. 300++ per day. A lot of regular customers.
  23. 23. 11.How many employees do you have in this shop ? 20-30 people. 12.How many branches do you have ? Currently 2 13.What is the business revenue figure per day? RM 1000++ per day 14.Do you have many competitors ? Who are they ? Yes, moderate. Ghee Hiang, Ban Heang and Him Heang pastry shops. 15.Who are your top 3 competitiors? Ghee Hiang, Ban Heang and Him Heang pastry shops. 16.Is the business constantly facing strong competition from other competitors? Moderate. 17.What strategy have they used to compete with you ? They sell their products at lower price. 18.Nowadays , do you feel it is easy to enter this market? Why? Yes, as long as it is delicious, people will buy. 19.How do you compete with your competitors? How do you attract more customers ? Produce pastry with good quality.Through newspaper, magazine interview. Such as The Star, Feng Chai magazine 20.How often do you release a new product ? Open one more branch and there will be more new product.
  24. 24. 21.Are your pricing decisions strongly affected by your competitors ? No, we are more expensive than others. It is because we use very high quality ingredients. 22.What are the obstacles faced by new business who wish to enter their market today? There are already a few famous traditional pastry shop in Penang which they have loyal customers. So it is not so easy to compete with them. 23.What is your position ? Supervisor of this branch in Jalan Burma. 24.Currently, what are the problems that your business are facing? Not enough parking , usually customers can only take away because the shop is quite small 25.When is the peak period of your business ? Big festivals and occasions. Such as Moon cake festivals, school holiday, cny& etc. 26.Who gave the idea about the design of the shop ? The founder himself designed the shop, especially the interior design. It is very traditional and vintage. 27.What are your secrets to the success of your business ? We handmade, baked freshly our pastries and sell immediately. Also , we have our own secret recipe for the egg tart. 28.What are the theme of the products you are selling ? In Canton (Guang dong) style 29.What are the other popular products you have here ? Beancurd and liang tea which is also made by ourselves.
  25. 25. Interview with Cookie Box, Empire Shopping Gallery, Subang. 1.What are your main products ? And services sold (order&delivery)? Designed cakes and decorated cookies. Order via email, online and call. There is also delivery but chargeable. Supply cakes and cookies for wedding and parties, as a desserts station and etc. 2.When was the business founded? First started by founder herself at home. Do it all alone, including buying ingredients, make the cakes and cookies, also deliver all by herself . Then, with her three sisters, they started it at the flea market and do only for weekend only. It lasted for about 6 months. Finally, they open their first shop at Empire Shopping Gallery Subang in year2009. 3.Who are the key founder ? Chin siewChing also known as Sue. 4.What prompted founders to start the business? It was just for fun, all the three sisters got nothing to do on the weekends and they started baking cakes, cupcakes and cookies, then they sell it. Suddenly, they got an offer of a shop lot by Empire Shopping Gallery because they are unique 5.Why is the toast box being chosen as the logo ? It was designed by her youngest sister, Kim. It is cute, simple and easily recognized. 6.Where is your current location? Nearby where? Empire Subang Gallery, nearby Jalan SS16 Subang Jaya
  26. 26. 7.What is your most recent development ? Going overseas, e.g. Hong Kong Food Fair, customers even order from Singapore, Mother's Day event for Aino Living.Inventing new products, such as durian cookies and cempedak cookies. Get a licensed from Disney and launching their products with Disney soon. Event with Toys'r us by supplying monster cookies. Lastly, collaborate with one company for D.I.Y 3D cookies (Cookie Box act as manufacturer). 8.How much capital is required to start this business ? They use RM30 000 to start the small stall in Empire Shopping Gallery. 9.What, if any, specialized field of knowledge do you need to run this business ? It takes more than just baking a cake becauseyou need to sell what the people want and not what you want. 10.Who are your customers ? Approximately how many customers do you have per day ? Companies for product launch events. Young people, parents and senior citizen, in fact, all age range. Weekdays 100-200 customers per day and weekends 300-400 customers per day. 11.How many employees do you have in this shop ? 2 employees. 12.How many branches do you have ? Four. Focusing on the central kitchen and hope to become a factory, they wana go nationwide by emphasizing their products and pay attention on delivery and shipping service to customers. They are not going to open more outlets as it is to maintain their product quality. 13.What is the business revenue figure per day? Rising very quickly.Sales revenue are about RM 100 plus up to RM 4,000 plus per day.
  27. 27. 14.Do you have many competitors ? Who are they ? Yes , competitors from different ranges (retail, homebakers& etc.). Also, Secret Recipe,The Loaf Bakery and Famous Amos. 15.Who are your top 3 competitors? Famous Amos, Secret Recipe, The Loaf Bakery and home bakers. 16.Is the business constantly facing strong competition from other competitors? Yes, however Cookie Box have so many new projects collaborating with other companies like Disney and keep on producing new products so they are not very afraid of their competitors. 17.Nowadays , do you feel it is easy to enter this market? Why? Not very easy. It is because you need to do proposal to open a business in places like shopping malls. You will also face financial issues. However, you need have luck to get a shop lot in the shopping malls . 18.What strategy have they used to compete with you ? Their business are larger in scale compared to Cookie Box. 19.How do you compete with your competitors? How do you attract more customers ? We always have new strategy. First two years are about operation, maintain quality of products and staffs. Then we started coming up with new products and travel overseas to find inspirations. We always come out with new products,making new recipes, new packaging and be differentto compete with competitors (The process take three to six months before lanching). We have Rainbow series cakes and cookies, durian cakes and etc. Advertisement and interview by newspaper and magazines ( E.g. Personal Money magazine, Time Out Travel magazines) 20.How often do you release a new product ? Every 3 months, I will reinvent all the cupcakes flavour and design. 21.Are your pricing decisions strongly affected by your competitors ?
  28. 28. No, just want to maintain an affordable and reasonable price for every consumers. 22.What are the obstacles faced by new business who wish to enter their market today? Obstacles faced by new business are you need to know a lot of stuffs, such as baking elements, finance, customer service and employees management. You also need have more and more new products. 23.What is your position ? Owner and founder, can be said as in charge of everything, such as meet with suppliers and customers, check factory and outlets. Also, doing accounting records for the business. 24.What is so unique about your business ? Is it different with other businesses in the same industry ? Cookie box is a Niche market because after opening for four years they still haven't see any shops like theirs that sell decorated cookies and cakes in an affordable and reasonable price. 25.How was your business at first ? It was a good start, they getan order of 3000 cupcakes. 26.Where do you make your pastry at? They have a central kitchen at Kota Damansara with 7 workers. It is a shop lot. 27.When is the peak period of your business ? School days are busier because students celebrate birthdays, Teacher‟s Day and etc. at school. Also busy when there is celebration party, baby‟s full moon, weddings and etc. 28.What are your secrets to the success of your business ?
  29. 29. Make freshly bake and quality pastries. All they do is something unique and special. They make mini cakes and cute decorated cookies using fondant.Managing business is very important 29.Who gave the idea about the design of the shop ? They didn't use designer for designing their shop. Three sisters designed by themselves. 30.Currently, what are the problems that your business are facing? Cookies box need more workers, wants to hire higher managerial labour and the boss wants to hire a personal assistant. Weekends is the most busy so it is hard to find workers that are willing to work on weekends, youngsters nowadays work for high pay and benefits as they thought they are good enough and have enough experience. 31.What is the job of the each partners? Cookie Box is managed by the three sisters as in partnership.Marketing and postings stuffs online are done by youngest sister, Kim. Three sisters designed their own box that are suitable for their cakes and cookies so that the don't waste any money. The boss, Sue, will supervise all the outlets by herself and all the cakes and cookies. 32.How do you maintain your workers loyalty and managed your business well ? The owner teaches the staffs how to bake cookies and cakes by herself, she don't keep any secret recipe all by herself because she trust her staffs so that their business can maintain well.Also, workers are all females based, everyone is very close like a family. 33.What are the others things you do in your business ? We also do charity. E.g. give out free cupcakes , sponsor cupcakes for university‟s charity drive. Reference
  30. 30. Ban Heang (M) Sdn. Bhd. (2011). About Ban Heang. [online] Available at: http://banheang.e2pages.com/about.asp[Accessed May 16, 2013] Ban Heang (M) Sdn. Bhd. (n.d.). Ban Heang : About us. [online] Available at: http://banheangbiscuits.com/cms.php?id_cms=4[Accessed May 16, 2013] Bibliography: Crizfood.com (2008). MING XIANG TAI PASTRY HOUSE | CRIZ BON APPETITE. [online] Retrieved from:http://www.crizfood.com/79/ming-xiang-tai- pastry-house/[Accessed: 22 May 2013]. Bibliography: Umacs-business-solutions.com (2012). Competitiveness and How to Improve this Against Your Competitors is Essential.. [online] Retrieved from:http://www.umacs-business-solutions.com/competitiveness.html[Accessed: 20 May 2013]. Christina Chin. (December 19, 2010). Fatty Lohvs Fatty Loh. The star online. Retrieved from http://thestar.com.my/news/story.asp?file=/2010/12/19/nation/7637027&sec=nation Christina Chin. (May 21, 2012). Pastry making is his calling. All Malaysia.info. Retrieved from http://allmalaysia.info/2012/05/21/pastry-making-is-his-calling/ David Tan. (May 21, 2012). A biscuity business boom. The star online. Retrieved from http://thestar.com.my/news/story.asp?file=/2012/5/21/metrobiz/11310995&sec=metr obiz Ghee Hiang Manufacturing Co. Sdn. Bhd. (2009). Ghee Hiang Legacy. [online] Available at: http://www.ghee-hiang.com/ [Accessed May 17, 2013] Karina Foo. (October 27, 2012). Secret Recipe for success. The star online. Retrieved from http://thestar.com.my/metro/story.asp?file=/2012/10/27/north/12234754&sec=north Lim Siew May. (June 5, 2012). Be one of a kind. The Edge Malaysia. Retrieved from http://www.theedgemalaysia.com/personal-finance/214460-be-one-of-a-kind.html
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