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Social Sites You Shouldn't Overlook: Tumblr
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Social Sites You Shouldn't Overlook: Tumblr


Tumblr is: …

Tumblr is:
A. A blogging platform
B. A social sharing site
C. A community
D. All of the above

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  • 1. Social Sites You Shouldn’t Overlook @amyvernon #TheLabNYC #SMX #13A
  • 2. #TheLabNYC#SMX #13A
  • 3. What is Tumblr?A. A blogging platformB. A social sharing site C. A community D. All of the above Answer: D #TheLabNYC #SMX #13A
  • 4. A Blogging Platform #TheLabNYC #SMX #13A
  • 5. A Blogging Platform• Fully customizable templates• Posting type templates for • Text • Photos • Quotes • Links • Chat/Dialogue • Audio • Video• On-site mailing system• No native commenting system, but compatible with Disqus, etc #TheLabNYC #SMX #13A
  • 6. A Social Sharing Site #TheLabNYC #SMX #13A
  • 7. A Social Sharing Site• You can: • Love • Reblog • Follow• Find content via Dashboard or tags• Automatically share to FB/Twitter #TheLabNYC
  • 8. A Community #TheLabNYC
  • 9. A Community• IRL meetups around the world• Community editors help surface the best content• Fundraisers #TheLabNYC
  • 10. A Community• Fox Searchlight set up a Tumblr for people to submit posters for the upcoming “Ruby Sparks”• Winners’ posters were official posters • 5 chosen by Tumblr community based on reblogs/notes • 5 more whose designs “wowed” FSL #TheLabNYC #SMX #13A
  • 11. All of the Above #TheLabNYC #SMX #13A
  • 12. Fr’instance• I Charts – Often has guest “Chartists in Residence” run the blog. – Regularly answers fan questions. – Encouraged contributions for their book (which had a forward by Tumblr founder David Karp #TheLabNYC #SMX #13A
  • 13. By the Numbers• 82.8 million blogs• 36.9 billion posts (67.2 million daily)• 17.9 billion pageviews• Available in 12 languages• #10-ranked site in U.S., according to Quantcast #TheLabNYC #SMX #13A
  • 14. Contact me #TheLabNYC #SMX #13A