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Social Media: What is it, anyway?

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When it comes to the medical profession, social media is a bit trickier than in some other fields, because of the legal and ethical issues involved. But it still comes down to one thing: Don't be …

When it comes to the medical profession, social media is a bit trickier than in some other fields, because of the legal and ethical issues involved. But it still comes down to one thing: Don't be stupid.

This is the presentation from a panel I participated in at the 53rd annual meeting of ASTRO, the American Society for Radiation Oncology.

Published in: Technology, Health & Medicine

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  • Great presentation by Amy Vernon in Miami this past week. Thanks again Amy!
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Transcript

  • 1. Social Media:
    What is it, anyway?
    Amy Vernon
    Hasai Inc.
  • 2. Disclosure
    • I have no conflicts of interest to disclose.
  • Learning Objectives
    • Defining social media.
    • 3. Social media’s role in the medical community.
    • 4. Benefits and drawbacks of social media for medical professionals.
  • 5. Changing How We Communicate
    IMMEDIACY: “I tweeted and no one answered.”
    INTIMACY: “Someone with XYZ Corp. personally responded!”
    ATTENTION: “I just ran a 5K for the first time!”
  • 6. Everybody’s Doing It
    87% of physicians use social media personally
    67% of physicians use social media professionally
    1/3 of doctors received Facebook friend requests from patients
    ¾ of those doctors rejected the requests
    Source: QuantiaMD survey, August 2011
  • 7. Source: QuantiaMD survey
  • 8. The Value for Patients
    Doctors find value for patients. “Would you recommend that apatient participate in anonline patient community?”
    Source: QuantiaMD survey
  • 9.
  • 10.
  • 11. Very social, but not with patients
    Source: QuantiaMD survey
  • 12. If everyone’s doing it, why aren’t you?
    Source: QuantiaMD survey
  • 13. Ah, liability
    The cardinal rule of social media: Don’t be stupid. I.E.: Don’t say anything online you wouldn’t want everyone in the world to know.
    Rhode Island doctor reprimanded after inadvertently identifying a patient in a Facebook post.
    JAMA study identified 3% of physician tweets as containing “unprofessional content”
    Sources: Amednews.com,
    Boston.com, News.com.au
  • 14. Oh, like this?
    Source:Twitter.com
  • 15.
  • 16. Nonmaleficence
    Works the same in social media. First, do no harm.
    If you think before you post, you should be just fine.
  • 17. OK, but still, WHY?
    People are talking about their medical problems online.
    Celebrities talk about their medical experiences & give “advice.”
    People listen to celebrities, and while they may be well-meaning, they may have no idea what they’re talking about.
  • 18. Is this who you want parents to take medical advice from?
  • 19. How about this guy?
  • 20. How about Chrissie?
  • 21. It’s where the patients are
    Be available. Offer your expert knowledge in cases where possible.
    Don’t diagnose – but offer to suggest resources to look up information.
    Don’t respond to the “trolls” – the people whose sole meaning in life is defined by baiting people into arguments online.
  • 22.
  • 23. ?s
    Amy Vernon
    mail@amyvernon.net
    Twitter: http://twitter.com/amyvernon
    Facebook: http://facebook.com/amyvernon
    LinkedIn: http://linkedin.com/in/amyvernon