Social Media: <br />What is it, anyway?<br />Amy Vernon<br />Hasai Inc.<br />
Disclosure<br /><ul><li> I have no conflicts of interest to disclose.</li></li></ul><li>Learning Objectives<br /><ul><li> ...
 Social media’s role in the medical community.
 Benefits and drawbacks of social media for medical professionals.</li></li></ul><li>
Changing How We Communicate<br />IMMEDIACY: “I tweeted and no one answered.”<br />INTIMACY: “Someone with XYZ Corp. person...
Everybody’s Doing It<br />87% of physicians use social media personally<br />67% of physicians use social media profession...
Source: QuantiaMD survey<br />
The Value for Patients<br />Doctors find value for patients. “Would you recommend that apatient participate in anonline pa...
Very social, but not with patients<br />Source: QuantiaMD survey<br />
If everyone’s doing it, why aren’t you?<br />Source: QuantiaMD survey<br />
Ah, liability<br />The cardinal rule of social media: Don’t be stupid. I.E.: Don’t say anything online you wouldn’t want e...
Oh, like this?<br />Source:Twitter.com<br />
Nonmaleficence<br />Works the same in social media. First, do no harm.<br />If you think before you post, you should be ju...
OK, but still, WHY?<br />People are talking about their medical problems online.<br />Celebrities talk about their medical...
Is this who you want parents to take medical advice from?<br />
How about this guy?<br />
How about Chrissie?<br />
It’s where the patients are<br />Be available. Offer your expert knowledge in cases where possible.<br />Don’t diagnose – ...
?s<br />Amy Vernon<br />mail@amyvernon.net<br />Twitter: http://twitter.com/amyvernon<br />Facebook: http://facebook.com/a...
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Social Media: What is it, anyway?

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When it comes to the medical profession, social media is a bit trickier than in some other fields, because of the legal and ethical issues involved. But it still comes down to one thing: Don't be stupid.

This is the presentation from a panel I participated in at the 53rd annual meeting of ASTRO, the American Society for Radiation Oncology.

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Social Media: What is it, anyway?

  1. 1. Social Media: <br />What is it, anyway?<br />Amy Vernon<br />Hasai Inc.<br />
  2. 2. Disclosure<br /><ul><li> I have no conflicts of interest to disclose.</li></li></ul><li>Learning Objectives<br /><ul><li> Defining social media.
  3. 3. Social media’s role in the medical community.
  4. 4. Benefits and drawbacks of social media for medical professionals.</li></li></ul><li>
  5. 5. Changing How We Communicate<br />IMMEDIACY: “I tweeted and no one answered.”<br />INTIMACY: “Someone with XYZ Corp. personally responded!”<br />ATTENTION: “I just ran a 5K for the first time!”<br />
  6. 6. Everybody’s Doing It<br />87% of physicians use social media personally<br />67% of physicians use social media professionally<br />1/3 of doctors received Facebook friend requests from patients<br />¾ of those doctors rejected the requests<br />Source: QuantiaMD survey, August 2011<br />
  7. 7. Source: QuantiaMD survey<br />
  8. 8. The Value for Patients<br />Doctors find value for patients. “Would you recommend that apatient participate in anonline patient community?” <br />Source: QuantiaMD survey<br />
  9. 9.
  10. 10.
  11. 11. Very social, but not with patients<br />Source: QuantiaMD survey<br />
  12. 12. If everyone’s doing it, why aren’t you?<br />Source: QuantiaMD survey<br />
  13. 13. Ah, liability<br />The cardinal rule of social media: Don’t be stupid. I.E.: Don’t say anything online you wouldn’t want everyone in the world to know.<br />Rhode Island doctor reprimanded after inadvertently identifying a patient in a Facebook post.<br />JAMA study identified 3% of physician tweets as containing “unprofessional content”<br />Sources: Amednews.com,<br />Boston.com, News.com.au<br />
  14. 14. Oh, like this?<br />Source:Twitter.com<br />
  15. 15.
  16. 16. Nonmaleficence<br />Works the same in social media. First, do no harm.<br />If you think before you post, you should be just fine.<br />
  17. 17. OK, but still, WHY?<br />People are talking about their medical problems online.<br />Celebrities talk about their medical experiences & give “advice.”<br />People listen to celebrities, and while they may be well-meaning, they may have no idea what they’re talking about.<br />
  18. 18. Is this who you want parents to take medical advice from?<br />
  19. 19. How about this guy?<br />
  20. 20. How about Chrissie?<br />
  21. 21. It’s where the patients are<br />Be available. Offer your expert knowledge in cases where possible.<br />Don’t diagnose – but offer to suggest resources to look up information.<br />Don’t respond to the “trolls” – the people whose sole meaning in life is defined by baiting people into arguments online.<br />
  22. 22.
  23. 23. ?s<br />Amy Vernon<br />mail@amyvernon.net<br />Twitter: http://twitter.com/amyvernon<br />Facebook: http://facebook.com/amyvernon<br />LinkedIn: http://linkedin.com/in/amyvernon<br />
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