Location-based services: Why
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Location-based services: Why

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A presentation I gave on Foursquare and location-based services at a recent Social Media Club breakfast.

A presentation I gave on Foursquare and location-based services at a recent Social Media Club breakfast.

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Location-based services: Why Location-based services: Why Presentation Transcript

  • Location-based services Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
  • SXSWi: Foursquare got 76822 new users 10 percent of checkins were in Austin
  • SXSWi: Foursquare had 50 percent penetration – in the home of GoWalla
  • Point of Foursquare: Find your friends. But City Guide is next push. See where your friends have BEEN.
  • Foursquare: Could it become the digital generation's Zagat?
  • Badges & mayors are the hook for Foursquare — not the point
  • What's next? “Passive checkins" Use your credit card, get checked in
  • Potential uses: Shack HQ iPhone app - Tells you how long the line is at Shakeshack, using (in part) Foursquare checkins.
  • Do you have time to devote to LBS?
  • You can't afford not to.