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Digital University NYC


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  • 1. #DUNYC
  • 2. What is Social Media?
  • 3. What is Social Media?• Its media• All media is social• Easy to sharing• A way to build community• A way to interact with community• A two-way street
  • 4. Using Social Media?• Think first of how YOU use it• Think of how your children use it• Use it in a way that makes sense• Be where your audience is, not where you want them to be• You want the candidates who are savvy about how they research schools.
  • 5. Why is it used? • IMMEDIACY: “I tweeted and no one answered.” • • INTIMACY: “Someone with XYZ Corp. personally responded!” • • ATTENTION: “I just got into the MBA program of my choice!”
  • 6. Whos Doing It Well? Top 10 U.S. "Social Media Colleges" Johns Hopkins - blog Harvard - Foursquare Notre Dame - mobile-friendly site Ohio State - mobile app Columbia University - social media directory University of Kentucky - YouTube Stanford - iTunes Louisiana State - Athletic social media directory U.S. Military Academy - dozens of Facebook pages University of Texas - 200+ Facebook pages & complete guidelinesAccording to Student Advisor
  • 7. Whos Doing It Well? Top European MBA Institutions Esade: Blog updated approx 1x per week, no comments; Facebook, 2200+ fans; Foursquare, 169 check-ins Manchester Business School: Twitter, 1500+ followers; Facebook, 1700+ fans; LinkedIn, 2000+ followers; YouTube, 167 fans & 59K+ views Esmt:Blog updated regularly, no comments; Twitter, 614 follower; Facebook,5900+ fans; YouTube, 67 subscribers & 36K+ views; iTunes(inactive) Emylon: Twitter, 3K followers; Facebook, 4400 fans
  • 8. By the numbers100% of the U.S. colleges and universities surveyed by the University ofMassachusetts Dartmouth Center for Marketing Research are using some sortof social media tool or platform.Percentage of these Admissions Offices using:• Facebook: 98%• YouTube: 86%• Twitter: 84%• Blogging: 66%• LinkedIn: 47%• Videoblogging: 47%• Podcasting: 41%• Message/bulletin boards: 37%• Foursquare: 20%2010-11 study by Center for Marketing Research
  • 9. Fortune 100 numbers The Burson-Marsteller Evidence-Based Communications Group surveyed the Fortune Global 100 companies - 29 in the U.S., 48 in Europe, 20 in Asia- Pacific, 3 in Latin America. • 65% have Twitter accounts • 54% have Facebook fan pages • 50% have YouTube channels • 33% have corporate blogs • 79% are using at least one of the four • 20% are using all four2009-2010 Burson-Marsteller survey of Fortune Global 100
  • 10. The students MBA candidates are getting a great deal of their information from online, especially social media sites, according to a 2011 QS Applicant Survey. And a lot dont believe schools are doing enough with social media, according to a 2011 MBATour survey. • 85% researched their school using social media • 63% of would-be students thought their schools efforts were insufficient • 14% were outright disappointed with the schools social media use Of those who got their information online: • 77% used Google • 22% used Facebook • 22% used LinkedIn • 13% used Twitter2011 QS Applicant Survey /2011 survey
  • 11. Amy VernonDigital ConsultantTop female viral networker20,000+ twitter followers62,000+ Facebook Subscribers