Remixing the web for social change




                         The Future Today:
                  Social media empowerin...
Remixing the web for social change




                                       Agenda:
                                    ...
Remixing the web for social change




                                     Case Study #1

                               ...
Remixing the web for social change




                                      SexInfoSF




                       Video: h...
Remixing the web for social change




                                     SexInfo
                                     W...
Remixing the web for social change




                                        SexInfo
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Remixing the web for social change




                                       SexInfo
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Remixing the web for social change




                                       SexInfo
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Remixing the web for social change




                                            SexInfo
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Remixing the web for social change




                                     Case Study #2

                               ...
Remixing the web for social change




                                     YouthForce




                       Video: h...
Remixing the web for social change




                                     YouthForce

                                  ...
Remixing the web for social change




                                     YouthForce

                                  ...
Remixing the web for social change




                                     YouthForce

                                  ...
Remixing the web for social change




                                     YouthForce

                                  ...
Remixing the web for social change




                                     YouthForce

                                  ...
Remixing the web for social change




                                     Case Study #3

                               ...
Remixing the web for social change




                           YouthNet – TheSite.org




                        Video...
Remixing the web for social change




                           YouthNet – TheSite.org
                                 ...
Remixing the web for social change




                           YouthNet – TheSite.org
                                 ...
Remixing the web for social change




                           YouthNet – TheSite.org
                                 ...
Remixing the web for social change




                           YouthNet – TheSite.org
                                 ...
Remixing the web for social change




                           YouthNet – TheSite.org
                                 ...
Remixing the web for social change




                                     Lessons Learned

                             ...
Remixing the web for social change




                                        Audience
                                  ...
Remixing the web for social change




                                      Audience
                                Wher...
Remixing the web for social change




                                     Audience
                         What does th...
Remixing the web for social change




                                       Audience
                                 Ho...
Remixing the web for social change




                                     Audience
                  How does the audien...
Remixing the web for social change




                                      Lessons Learned

                            ...
Remixing the web for social change




                                             Goals
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Remixing the web for social change




                                       Goals
                             Do they e...
Remixing the web for social change




                                       Goals
                          Do the tools...
Remixing the web for social change




                                           Goals
                                  ...
Remixing the web for social change




                                      Learn more:
                                 ...
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Youth Empowerment with Social Media

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This presentation was prepared for the No to Knives and Crime Coalition symposium in London, UK, 7 July 2009 - it includes case studies and some guidelines for creating strategies that leverage social media to empower youth to participate in shaping their lives and communities.

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Transcript of "Youth Empowerment with Social Media"

  1. 1. Remixing the web for social change The Future Today: Social media empowering youth to shape the future today Amy Sample Ward Global Community Builder, NetSquared.org Facilitator & Blogger, AmySampleWard.org NetSquared.org
  2. 2. Remixing the web for social change Agenda: Case Studies: • SexInfoSF • YouthForce • TheSite.org Lessons Learned: • Audience • Goals NetSquared.org
  3. 3. Remixing the web for social change Case Study #1 SexInfoSF NetSquared.org
  4. 4. Remixing the web for social change SexInfoSF Video: http://www.youtube.com/watch?v=9UkTQv5MZFU NetSquared.org
  5. 5. Remixing the web for social change SexInfo What is it? • SMS based information system, targeted at youth in San Francisco aged 12-17 for sexual health resources NetSquared.org
  6. 6. Remixing the web for social change SexInfo Why is it needed? • Gonorrhea up 100% + 85% owned a mobile phone NetSquared.org
  7. 7. Remixing the web for social change SexInfo Who’s involved? • Advisory Board with members representing the San Francisco area (City of SF, churches, universities, charities, etc.) NetSquared.org
  8. 8. Remixing the web for social change SexInfo How did it start? • Internet Sexuality Information Services (ISIS-Inc.) + San Francisco Department of Public Health (SFDPH) + HipCricket Inc NetSquared.org
  9. 9. Remixing the web for social change SexInfo Are there similar projects? • Youthnet.org (UK) operates a similar service for sexual information via SMS; option for post code-specific services NetSquared.org
  10. 10. Remixing the web for social change Case Study #2 YouthForce – World AIDS Day NetSquared.org
  11. 11. Remixing the web for social change YouthForce Video: http://www.youtube.com/watch?v=x3V1mVXm2bo NetSquared.org
  12. 12. Remixing the web for social change YouthForce What is it? • coalition of youth-led and/or youth-serving HIV/AIDS organizations who are working to empower young delegates and promote youth participation around HIV/AIDS before, during and after the International AIDS Conference NetSquared.org
  13. 13. Remixing the web for social change YouthForce Why is it needed? • IAC 2000 (Durban) only 50 young people participated in a conference of thousands • IAC 2002 (Barcelona) YouthForce coordinated a visibility campaign, “Where are the youth?” NetSquared.org
  14. 14. Remixing the web for social change YouthForce Who’s involved? • Advocates for Youth and Family Health International • 40+ organizations including youth coalitions, student groups, health charities and more NetSquared.org
  15. 15. Remixing the web for social change YouthForce How did it start? • Advocates for Youth and Family Health International + over 40 organizations • Visibility • Participation • Discourse NetSquared.org
  16. 16. Remixing the web for social change YouthForce Are there similar projects? • Chain Reaction (UK) focuses on the premise that only when working together can we succeed in changing the world (and youth are integral to the event and the work) NetSquared.org
  17. 17. Remixing the web for social change Case Study #3 YouthNet – TheSite.org NetSquared.org
  18. 18. Remixing the web for social change YouthNet – TheSite.org Video: http://www.youtube.com/watch?v=iLcCuhp8Dlw NetSquared.org
  19. 19. Remixing the web for social change YouthNet – TheSite.org What is it? • provides online support and guidance to young people aged 16-24 in the UK NetSquared.org
  20. 20. Remixing the web for social change YouthNet – TheSite.org Why is it needed? • “young people have the capacity to make their own decisions &life choices, provided they have access to high quality, impartial information and advice” NetSquared.org
  21. 21. Remixing the web for social change YouthNet – TheSite.org Who’s involved? • YouthNet – the UK’s first exclusively online charity NetSquared.org
  22. 22. Remixing the web for social change YouthNet – TheSite.org How did it start? • TheSite.org do-it.org.uk Lifetracks Consortium NetSquared.org
  23. 23. Remixing the web for social change YouthNet – TheSite.org Are there similar projects? • Do Something •Taking It Global • Youth Noise NetSquared.org
  24. 24. Remixing the web for social change Lessons Learned Audience • who is the audience? • where does the audience go? • what does the audience want? • how does the audience talk • how does the audience want to be involved? NetSquared.org
  25. 25. Remixing the web for social change Audience Who is the audience? Flickr: kamshots NetSquared.org
  26. 26. Remixing the web for social change Audience Where does the audience go? Flickr: tuexperto_ com NetSquared.org
  27. 27. Remixing the web for social change Audience What does the audience want to do? Flickr: cambodia4 kidsorg NetSquared.org
  28. 28. Remixing the web for social change Audience How does the audience talk? Flickr: nicolasnova NetSquared.org
  29. 29. Remixing the web for social change Audience How does the audience want to be involved? NetSquared.org
  30. 30. Remixing the web for social change Lessons Learned Goals • do they match the vision? • do they empower the audience? • do the tools help achieve the goals? • are they measureable? NetSquared.org
  31. 31. Remixing the web for social change Goals Do they match the vision? Flickr: theycallme telly NetSquared.org
  32. 32. Remixing the web for social change Goals Do they empower the audience? Flickr: sfllaw NetSquared.org
  33. 33. Remixing the web for social change Goals Do the tools help achieve the goals? Flickr: nswlearn scope NetSquared.org
  34. 34. Remixing the web for social change Goals Are they measureable? Flickr: aussiegall NetSquared.org
  35. 35. Remixing the web for social change Learn more: Case Studies: • SexInfoSF – www.sextextsf.org • YouthForce – www.youthaids2008.org/en/ • TheSite.org - www.youthnet.org Social Media for Social Benefit: • AmySampleWard.org • NTEN.org & NetSquared.org NetSquared.org
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