Youth Empowerment with Social Media

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This presentation was prepared for the No to Knives and Crime Coalition symposium in London, UK, 7 July 2009 - it includes case studies and some guidelines for creating strategies that leverage social …

This presentation was prepared for the No to Knives and Crime Coalition symposium in London, UK, 7 July 2009 - it includes case studies and some guidelines for creating strategies that leverage social media to empower youth to participate in shaping their lives and communities.

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  • 1. Remixing the web for social change The Future Today: Social media empowering youth to shape the future today Amy Sample Ward Global Community Builder, NetSquared.org Facilitator & Blogger, AmySampleWard.org NetSquared.org
  • 2. Remixing the web for social change Agenda: Case Studies: • SexInfoSF • YouthForce • TheSite.org Lessons Learned: • Audience • Goals NetSquared.org
  • 3. Remixing the web for social change Case Study #1 SexInfoSF NetSquared.org
  • 4. Remixing the web for social change SexInfoSF Video: http://www.youtube.com/watch?v=9UkTQv5MZFU NetSquared.org
  • 5. Remixing the web for social change SexInfo What is it? • SMS based information system, targeted at youth in San Francisco aged 12-17 for sexual health resources NetSquared.org
  • 6. Remixing the web for social change SexInfo Why is it needed? • Gonorrhea up 100% + 85% owned a mobile phone NetSquared.org
  • 7. Remixing the web for social change SexInfo Who’s involved? • Advisory Board with members representing the San Francisco area (City of SF, churches, universities, charities, etc.) NetSquared.org
  • 8. Remixing the web for social change SexInfo How did it start? • Internet Sexuality Information Services (ISIS-Inc.) + San Francisco Department of Public Health (SFDPH) + HipCricket Inc NetSquared.org
  • 9. Remixing the web for social change SexInfo Are there similar projects? • Youthnet.org (UK) operates a similar service for sexual information via SMS; option for post code-specific services NetSquared.org
  • 10. Remixing the web for social change Case Study #2 YouthForce – World AIDS Day NetSquared.org
  • 11. Remixing the web for social change YouthForce Video: http://www.youtube.com/watch?v=x3V1mVXm2bo NetSquared.org
  • 12. Remixing the web for social change YouthForce What is it? • coalition of youth-led and/or youth-serving HIV/AIDS organizations who are working to empower young delegates and promote youth participation around HIV/AIDS before, during and after the International AIDS Conference NetSquared.org
  • 13. Remixing the web for social change YouthForce Why is it needed? • IAC 2000 (Durban) only 50 young people participated in a conference of thousands • IAC 2002 (Barcelona) YouthForce coordinated a visibility campaign, “Where are the youth?” NetSquared.org
  • 14. Remixing the web for social change YouthForce Who’s involved? • Advocates for Youth and Family Health International • 40+ organizations including youth coalitions, student groups, health charities and more NetSquared.org
  • 15. Remixing the web for social change YouthForce How did it start? • Advocates for Youth and Family Health International + over 40 organizations • Visibility • Participation • Discourse NetSquared.org
  • 16. Remixing the web for social change YouthForce Are there similar projects? • Chain Reaction (UK) focuses on the premise that only when working together can we succeed in changing the world (and youth are integral to the event and the work) NetSquared.org
  • 17. Remixing the web for social change Case Study #3 YouthNet – TheSite.org NetSquared.org
  • 18. Remixing the web for social change YouthNet – TheSite.org Video: http://www.youtube.com/watch?v=iLcCuhp8Dlw NetSquared.org
  • 19. Remixing the web for social change YouthNet – TheSite.org What is it? • provides online support and guidance to young people aged 16-24 in the UK NetSquared.org
  • 20. Remixing the web for social change YouthNet – TheSite.org Why is it needed? • “young people have the capacity to make their own decisions &life choices, provided they have access to high quality, impartial information and advice” NetSquared.org
  • 21. Remixing the web for social change YouthNet – TheSite.org Who’s involved? • YouthNet – the UK’s first exclusively online charity NetSquared.org
  • 22. Remixing the web for social change YouthNet – TheSite.org How did it start? • TheSite.org do-it.org.uk Lifetracks Consortium NetSquared.org
  • 23. Remixing the web for social change YouthNet – TheSite.org Are there similar projects? • Do Something •Taking It Global • Youth Noise NetSquared.org
  • 24. Remixing the web for social change Lessons Learned Audience • who is the audience? • where does the audience go? • what does the audience want? • how does the audience talk • how does the audience want to be involved? NetSquared.org
  • 25. Remixing the web for social change Audience Who is the audience? Flickr: kamshots NetSquared.org
  • 26. Remixing the web for social change Audience Where does the audience go? Flickr: tuexperto_ com NetSquared.org
  • 27. Remixing the web for social change Audience What does the audience want to do? Flickr: cambodia4 kidsorg NetSquared.org
  • 28. Remixing the web for social change Audience How does the audience talk? Flickr: nicolasnova NetSquared.org
  • 29. Remixing the web for social change Audience How does the audience want to be involved? NetSquared.org
  • 30. Remixing the web for social change Lessons Learned Goals • do they match the vision? • do they empower the audience? • do the tools help achieve the goals? • are they measureable? NetSquared.org
  • 31. Remixing the web for social change Goals Do they match the vision? Flickr: theycallme telly NetSquared.org
  • 32. Remixing the web for social change Goals Do they empower the audience? Flickr: sfllaw NetSquared.org
  • 33. Remixing the web for social change Goals Do the tools help achieve the goals? Flickr: nswlearn scope NetSquared.org
  • 34. Remixing the web for social change Goals Are they measureable? Flickr: aussiegall NetSquared.org
  • 35. Remixing the web for social change Learn more: Case Studies: • SexInfoSF – www.sextextsf.org • YouthForce – www.youthaids2008.org/en/ • TheSite.org - www.youthnet.org Social Media for Social Benefit: • AmySampleWard.org • NTEN.org & NetSquared.org NetSquared.org