Youth Empowerment with Social Media

Remixing the web for social change The Future Today: Social media empowering youth to shape the future today Amy Sample Ward Global Community Builder, NetSquared.org Facilitator & Blogger, AmySampleWard.org NetSquared.org

Remixing the web for social change Agenda: Case Studies: • SexInfoSF • YouthForce • TheSite.org Lessons Learned: • Audience • Goals NetSquared.org

Remixing the web for social change Case Study #1 SexInfoSF NetSquared.org

Remixing the web for social change SexInfoSF Video: http://www.youtube.com/watch?v=9UkTQv5MZFU NetSquared.org

Remixing the web for social change SexInfo What is it? • SMS based information system, targeted at youth in San Francisco aged 12-17 for sexual health resources NetSquared.org

Remixing the web for social change SexInfo Why is it needed? • Gonorrhea up 100% + 85% owned a mobile phone NetSquared.org

Remixing the web for social change SexInfo Who’s involved? • Advisory Board with members representing the San Francisco area (City of SF, churches, universities, charities, etc.) NetSquared.org

Remixing the web for social change SexInfo How did it start? • Internet Sexuality Information Services (ISIS-Inc.) + San Francisco Department of Public Health (SFDPH) + HipCricket Inc NetSquared.org

Remixing the web for social change SexInfo Are there similar projects? • Youthnet.org (UK) operates a similar service for sexual information via SMS; option for post code-specific services NetSquared.org

Remixing the web for social change Case Study #2 YouthForce – World AIDS Day NetSquared.org

Remixing the web for social change YouthForce Video: http://www.youtube.com/watch?v=x3V1mVXm2bo NetSquared.org

Remixing the web for social change YouthForce What is it? • coalition of youth-led and/or youth-serving HIV/AIDS organizations who are working to empower young delegates and promote youth participation around HIV/AIDS before, during and after the International AIDS Conference NetSquared.org

Remixing the web for social change YouthForce Why is it needed? • IAC 2000 (Durban) only 50 young people participated in a conference of thousands • IAC 2002 (Barcelona) YouthForce coordinated a visibility campaign, “Where are the youth?” NetSquared.org

Remixing the web for social change YouthForce Who’s involved? • Advocates for Youth and Family Health International • 40+ organizations including youth coalitions, student groups, health charities and more NetSquared.org

Remixing the web for social change YouthForce How did it start? • Advocates for Youth and Family Health International + over 40 organizations • Visibility • Participation • Discourse NetSquared.org

Remixing the web for social change YouthForce Are there similar projects? • Chain Reaction (UK) focuses on the premise that only when working together can we succeed in changing the world (and youth are integral to the event and the work) NetSquared.org

Remixing the web for social change Case Study #3 YouthNet – TheSite.org NetSquared.org

Remixing the web for social change YouthNet – TheSite.org Video: http://www.youtube.com/watch?v=iLcCuhp8Dlw NetSquared.org

Remixing the web for social change YouthNet – TheSite.org What is it? • provides online support and guidance to young people aged 16-24 in the UK NetSquared.org

Remixing the web for social change YouthNet – TheSite.org Why is it needed? • “young people have the capacity to make their own decisions &life choices, provided they have access to high quality, impartial information and advice” NetSquared.org

Remixing the web for social change YouthNet – TheSite.org Who’s involved? • YouthNet – the UK’s first exclusively online charity NetSquared.org

Remixing the web for social change YouthNet – TheSite.org How did it start? • TheSite.org do-it.org.uk Lifetracks Consortium NetSquared.org

Remixing the web for social change YouthNet – TheSite.org Are there similar projects? • Do Something •Taking It Global • Youth Noise NetSquared.org

Remixing the web for social change Lessons Learned Audience • who is the audience? • where does the audience go? • what does the audience want? • how does the audience talk • how does the audience want to be involved? NetSquared.org

Remixing the web for social change Audience Who is the audience? Flickr: kamshots NetSquared.org

Remixing the web for social change Audience Where does the audience go? Flickr: tuexperto_ com NetSquared.org

Remixing the web for social change Audience What does the audience want to do? Flickr: cambodia4 kidsorg NetSquared.org

Remixing the web for social change Audience How does the audience talk? Flickr: nicolasnova NetSquared.org

Remixing the web for social change Audience How does the audience want to be involved? NetSquared.org

Remixing the web for social change Lessons Learned Goals • do they match the vision? • do they empower the audience? • do the tools help achieve the goals? • are they measureable? NetSquared.org

Remixing the web for social change Goals Do they match the vision? Flickr: theycallme telly NetSquared.org

Remixing the web for social change Goals Do they empower the audience? Flickr: sfllaw NetSquared.org

Remixing the web for social change Goals Do the tools help achieve the goals? Flickr: nswlearn scope NetSquared.org

Remixing the web for social change Goals Are they measureable? Flickr: aussiegall NetSquared.org

Remixing the web for social change Learn more: Case Studies: • SexInfoSF – www.sextextsf.org • YouthForce – www.youthaids2008.org/en/ • TheSite.org - www.youthnet.org Social Media for Social Benefit: • AmySampleWard.org • NTEN.org & NetSquared.org NetSquared.org

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Youth Empowerment with Social Media

by Amy Sample Ward on Jul 07, 2009

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Youth Empowerment with Social Media — Presentation Transcript