WomenWhoTech: Tools Galore

www.WomenWhoTech.com Tools Galore in Online Communications Women Who Tech TeleSummit May 12, 2009 Panel: Natalie Foster, Rebecca Moore, & Laura Quinn Moderator: Amy Sample Ward

www.WomenWhoTech.com Agenda:

Introductions

Websites, Email & Constituent Management: Laura Quinn

Social Networking & Twitter: Natalie Foster

Google Earth: Rebecca Moore

Panel Questions: Amy Sample Ward

Open Q & A: Submit your questions throughout the presentation to the Moderator

www.WomenWhoTech.com Introductions: Natalie Foster Currently, Director of New Media, DNC http://www.democrats.org Previously, Director Online Organizing, Sierra Club

www.WomenWhoTech.com Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach http://earth.google.com/outreach

www.WomenWhoTech.com Introductions: Laura Quinn Currently, Director, Idealware http://idealware.org

www.WomenWhoTech.com Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared http://netsquared.org Blogger, Consultant, Facilitator http://amysampleward.org

www.WomenWhoTech.com Your Website is You, Online For many online friends, your website is your organization. Does it say what you want it to say?

www.WomenWhoTech.com Some Website Tools Simpler Sites: More Complex Sites: And beyond…

www.WomenWhoTech.com Email is a Critical Channel Reach out to your constituents to let them know what you’re doing Or ask them to take action

www.WomenWhoTech.com But the Details are Critical Who is the email from? Is the graphic design clean? Does it depend on images? Are there spam-like words in the text? Are any calls to action clear? Does it seem like they know who I am? Is there an unsubscribe link and physical address? What’s the subject line?

www.WomenWhoTech.com Broadcast Email Tools for 501c3s

www.verticalresponse.com

10,000 emails per month free for 501c3s

After 10,000 emails, prices are reasonable.

Reliable and sophisticated, though complex in areas

Strong in deliverability and integration

Email Now www.networkforgood.org

$29.95/month for up to 20,000 emails, and $2/thousand after

Great template options, including custom designs for $199

Reliable and sophisticated, though complex in areas

Sustainable product and solid support from a nonprofit specialist

www.WomenWhoTech.com Don’t Forget Your Constituent Database

www.WomenWhoTech.com Social Networking & Twitter

www.WomenWhoTech.com Social Networking & Twitter Two Principles: 1.) Know What You Want 2.) Prioritize the ROI

www.WomenWhoTech.com Social Networking & Twitter Facebook General Growth: -More than 200 million active users -The fastest growing demographic is those 35 years old and older -More than 3.5 billion minutes are spent on Facebook each day (worldwide) -More than 20 million users update their statuses at least once each day -More than 4 million users become fans of Pages each day

www.WomenWhoTech.com Social Networking & Twitter Twitter numbers: -An estimated 5,000 to 10,000 new accounts are registered each day.   -Only 5 percent of all Twitter users have more than 250 followers.  -Only 0.8 percent have more than 1,000  

www.WomenWhoTech.com Social Networking & Twitter Helpful resources on Twitter: -Pew Internet report: www.pewinternet.org - O'Reilly New Radar Report: Twitter and the Micro Messaging Revolution. http://radar.oreilly.com/2008/11/new-radar-report-twitter-and-t.html -Deanna Zandt wrote this great beginner’s guide: http://www.deannazandt.com/2009/02/26/a-non-fanatical-beginners-guide-to-twitter/ -Very cool project from 2008: Twitter Vote Report http://www.twittervotereport.com    

www.WomenWhoTech.com Google’s Geo Tools Google Earth Google Maps & MyMaps Google Earth API (Plug-in) Google Maps API Google Sketchup

www.WomenWhoTech.com Galvanizing Community Action Neighbors Against Irresponsible Logging (NAIL) Hard-to-understand public notice of redwood logging plan Plan remapped in Google Earth Impact: Stopped the plan

www.WomenWhoTech.com

Impact:

13,000+ people from every U.S. state and 30+ countries signed their online petition to stop the dumping of mountaintop mining waste into waterways

More than 150 congressional co-sponsors from the U.S. House of Representatives.

EPA just halted all new permits and ordered a review of the practice

www.WomenWhoTech.com

www.WomenWhoTech.com How Google Earth & Maps can help Non-Profits

Show what is at stake – don’t just tell people

Raise awareness for your cause and projects

Reach a broader audience

More than 500M Google Earth users today

Drive people to your site

Gain members, volunteers, donors, media coverage

Plan and visualize your projects and results

Where are we getting (or giving) donations?

Organize projects, such as a volunteer beach cleanup activity

Educate, inform and move people emotionally - inspire action

Influence decision-makers; impact public policy

www.WomenWhoTech.com Get started: visit Google Earth Outreach http://earth.google.com/outreach

www.WomenWhoTech.com Moderator Questions: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?

www.WomenWhoTech.com Moderator Questions: How do you balance your online “spaces”, interconnect your activities and communications?

www.WomenWhoTech.com Moderator Questions: We are all after real world changes, so how do we measure our use of these tools on real world impact?

www.WomenWhoTech.com Participant Questions:

Ask a question:

Type your questions into the chat box on your ReadyTalk screen.

You can also “raise your hand” with the feature on your ReadyTalk screen.

www.WomenWhoTech.com Learn More! WomenWhoTech.org WeAreMedia.org

www.WomenWhoTech.com Thank You! Natalie Foster www.democrats.org Rebecca Moore www.earth.google.com/outreach Laura Quinn www.idealware.org Amy Sample Ward www.netsquared.org www.AmySampleWard.org