www.WomenWhoTech.com Tools Galore in  Online Communications Women Who Tech TeleSummit May 12, 2009 Panel: Natalie Foster, ...
www.WomenWhoTech.com Agenda: <ul><li>Introductions </li></ul><ul><li>Websites, Email & Constituent Management: Laura Quinn...
www.WomenWhoTech.com Introductions: Natalie Foster Currently, Director of New Media, DNC http://www.democrats.org Previous...
www.WomenWhoTech.com Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach http://earth.google.com/outreach
www.WomenWhoTech.com Introductions: Laura Quinn Currently, Director, Idealware http://idealware.org
www.WomenWhoTech.com Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared http://netsquared.org ...
www.WomenWhoTech.com Your Website is You, Online For many online friends, your website is your organization. Does it say w...
www.WomenWhoTech.com Some Website Tools Simpler Sites:  More Complex Sites: And beyond…
www.WomenWhoTech.com Email is a Critical Channel Reach out to your constituents to  let them know what you’re doing Or ask...
www.WomenWhoTech.com But the Details are Critical Who is the email from? Is the graphic design clean?  Does it depend on i...
www.WomenWhoTech.com Broadcast Email Tools for 501c3s <ul><li>www.verticalresponse.com </li></ul><ul><li>10,000 emails per...
www.WomenWhoTech.com Don’t Forget Your Constituent Database
www.WomenWhoTech.com Social Networking & Twitter
www.WomenWhoTech.com Social Networking & Twitter Two Principles: 1.) Know What You Want 2.) Prioritize the ROI
www.WomenWhoTech.com Social Networking & Twitter Facebook General Growth: -More than 200 million active users -The fastest...
www.WomenWhoTech.com Social Networking & Twitter Twitter numbers: -An estimated 5,000 to 10,000 new accounts are registere...
www.WomenWhoTech.com Social Networking & Twitter Helpful resources on Twitter: -Pew Internet report:  www.pewinternet.org ...
www.WomenWhoTech.com Google’s Geo Tools Google Earth Google Maps & MyMaps Google Earth API (Plug-in) Google Maps API Googl...
www.WomenWhoTech.com Galvanizing Community Action Neighbors Against Irresponsible Logging (NAIL) Hard-to-understand public...
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com <ul><li>Impact:  </li></ul><ul><li>13,000+ people  from every U.S. state and  30+ countries  signed t...
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com How Google Earth & Maps can help Non-Profits <ul><li>Show what is at stake  – don’t just tell people ...
www.WomenWhoTech.com Get started: visit Google Earth Outreach http://earth.google.com/outreach
www.WomenWhoTech.com Moderator Questions: What do you think about the idea of organizations only using social media tools ...
www.WomenWhoTech.com Moderator Questions: How do you balance  your online “spaces”, interconnect your activities  and comm...
www.WomenWhoTech.com Moderator Questions: We are all after  real world changes,  so how do we measure  our use of these to...
www.WomenWhoTech.com Participant Questions: <ul><li>Ask a question: </li></ul><ul><li>Type your questions into the chat bo...
www.WomenWhoTech.com Learn More! WomenWhoTech.org WeAreMedia.org
www.WomenWhoTech.com Thank You! Natalie Foster www.democrats.org Rebecca Moore www.earth.google.com/outreach Laura Quinn w...
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WomenWhoTech: Tools Galore

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Amy Sample Ward of NetSquared.org, Laura Quinn of Idealware.org, Natalie Foster of the Democratic National Committee, and Rebecca Moore of Google Earth Outreach conducted the Tools Galore session for the May 12, 2009, Women Who Tech Telesummit.

Learn more at http://womenwhotech.com

Published in: Technology, News & Politics
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WomenWhoTech: Tools Galore

  1. 1. www.WomenWhoTech.com Tools Galore in Online Communications Women Who Tech TeleSummit May 12, 2009 Panel: Natalie Foster, Rebecca Moore, & Laura Quinn Moderator: Amy Sample Ward
  2. 2. www.WomenWhoTech.com Agenda: <ul><li>Introductions </li></ul><ul><li>Websites, Email & Constituent Management: Laura Quinn </li></ul><ul><li>Social Networking & Twitter: Natalie Foster </li></ul><ul><li>Google Earth: Rebecca Moore </li></ul><ul><li>Panel Questions: Amy Sample Ward </li></ul><ul><li>Open Q & A: Submit your questions throughout the presentation to the Moderator </li></ul>
  3. 3. www.WomenWhoTech.com Introductions: Natalie Foster Currently, Director of New Media, DNC http://www.democrats.org Previously, Director Online Organizing, Sierra Club
  4. 4. www.WomenWhoTech.com Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach http://earth.google.com/outreach
  5. 5. www.WomenWhoTech.com Introductions: Laura Quinn Currently, Director, Idealware http://idealware.org
  6. 6. www.WomenWhoTech.com Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared http://netsquared.org Blogger, Consultant, Facilitator http://amysampleward.org
  7. 7. www.WomenWhoTech.com Your Website is You, Online For many online friends, your website is your organization. Does it say what you want it to say?
  8. 8. www.WomenWhoTech.com Some Website Tools Simpler Sites: More Complex Sites: And beyond…
  9. 9. www.WomenWhoTech.com Email is a Critical Channel Reach out to your constituents to let them know what you’re doing Or ask them to take action
  10. 10. www.WomenWhoTech.com But the Details are Critical Who is the email from? Is the graphic design clean? Does it depend on images? Are there spam-like words in the text? Are any calls to action clear? Does it seem like they know who I am? Is there an unsubscribe link and physical address? What’s the subject line?
  11. 11. www.WomenWhoTech.com Broadcast Email Tools for 501c3s <ul><li>www.verticalresponse.com </li></ul><ul><li>10,000 emails per month free for 501c3s </li></ul><ul><li>After 10,000 emails, prices are reasonable. </li></ul><ul><li>Reliable and sophisticated, though complex in areas </li></ul><ul><li>Strong in deliverability and integration </li></ul>Email Now www.networkforgood.org <ul><li>$29.95/month for up to 20,000 emails, and $2/thousand after </li></ul><ul><li>Great template options, including custom designs for $199 </li></ul><ul><li>Reliable and sophisticated, though complex in areas </li></ul><ul><li>Sustainable product and solid support from a nonprofit specialist </li></ul>
  12. 12. www.WomenWhoTech.com Don’t Forget Your Constituent Database
  13. 13. www.WomenWhoTech.com Social Networking & Twitter
  14. 14. www.WomenWhoTech.com Social Networking & Twitter Two Principles: 1.) Know What You Want 2.) Prioritize the ROI
  15. 15. www.WomenWhoTech.com Social Networking & Twitter Facebook General Growth: -More than 200 million active users -The fastest growing demographic is those 35 years old and older -More than 3.5 billion minutes are spent on Facebook each day (worldwide) -More than 20 million users update their statuses at least once each day -More than 4 million users become fans of Pages each day
  16. 16. www.WomenWhoTech.com Social Networking & Twitter Twitter numbers: -An estimated 5,000 to 10,000 new accounts are registered each day. 
 -Only 5 percent of all Twitter users have more than 250 followers.
 -Only 0.8 percent have more than 1,000 

  17. 17. www.WomenWhoTech.com Social Networking & Twitter Helpful resources on Twitter: -Pew Internet report: www.pewinternet.org   - O'Reilly New Radar Report: Twitter and the Micro Messaging Revolution. http://radar.oreilly.com/2008/11/new-radar-report-twitter-and-t.html   -Deanna Zandt wrote this great beginner’s guide: http://www.deannazandt.com/2009/02/26/a-non-fanatical-beginners-guide-to-twitter/   -Very cool project from 2008: Twitter Vote Report http://www.twittervotereport.com 
 

  18. 18. www.WomenWhoTech.com Google’s Geo Tools Google Earth Google Maps & MyMaps Google Earth API (Plug-in) Google Maps API Google Sketchup
  19. 19. www.WomenWhoTech.com Galvanizing Community Action Neighbors Against Irresponsible Logging (NAIL) Hard-to-understand public notice of redwood logging plan Plan remapped in Google Earth Impact: Stopped the plan
  20. 20. www.WomenWhoTech.com
  21. 21. www.WomenWhoTech.com
  22. 22. www.WomenWhoTech.com
  23. 23. www.WomenWhoTech.com
  24. 24. www.WomenWhoTech.com <ul><li>Impact: </li></ul><ul><li>13,000+ people from every U.S. state and 30+ countries signed their online petition to stop the dumping of mountaintop mining waste into waterways </li></ul><ul><li>More than 150 congressional co-sponsors from the U.S. House of Representatives. </li></ul><ul><li>EPA just halted all new permits and ordered a review of the practice </li></ul>
  25. 25. www.WomenWhoTech.com
  26. 26. www.WomenWhoTech.com
  27. 27. www.WomenWhoTech.com
  28. 28. www.WomenWhoTech.com How Google Earth & Maps can help Non-Profits <ul><li>Show what is at stake – don’t just tell people </li></ul><ul><li>Raise awareness for your cause and projects </li></ul><ul><li>Reach a broader audience </li></ul><ul><ul><li>More than 500M Google Earth users today </li></ul></ul><ul><ul><li>Drive people to your site </li></ul></ul><ul><ul><li>Gain members, volunteers, donors, media coverage </li></ul></ul><ul><li>Plan and visualize your projects and results </li></ul><ul><ul><li>Where are we getting (or giving) donations? </li></ul></ul><ul><ul><li>Organize projects, such as a volunteer beach cleanup activity </li></ul></ul><ul><li>Educate, inform and move people emotionally - inspire action </li></ul><ul><li>Influence decision-makers; impact public policy </li></ul>
  29. 29. www.WomenWhoTech.com Get started: visit Google Earth Outreach http://earth.google.com/outreach
  30. 30. www.WomenWhoTech.com Moderator Questions: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?
  31. 31. www.WomenWhoTech.com Moderator Questions: How do you balance your online “spaces”, interconnect your activities and communications?
  32. 32. www.WomenWhoTech.com Moderator Questions: We are all after real world changes, so how do we measure our use of these tools on real world impact?
  33. 33. www.WomenWhoTech.com Participant Questions: <ul><li>Ask a question: </li></ul><ul><li>Type your questions into the chat box on your ReadyTalk screen. </li></ul><ul><li>You can also “raise your hand” with the feature on your ReadyTalk screen. </li></ul>
  34. 34. www.WomenWhoTech.com Learn More! WomenWhoTech.org WeAreMedia.org
  35. 35. www.WomenWhoTech.com Thank You! Natalie Foster www.democrats.org Rebecca Moore www.earth.google.com/outreach Laura Quinn www.idealware.org Amy Sample Ward www.netsquared.org www.AmySampleWard.org

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