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Powered by: Using Technology & Social Media To Build Social Justice MovementsPrinciples of Social Media ROI               ...
• For audio, please dial 866.740.1260      • (access code: 3979000) • *6 to mute your line/ *7 to un-mute                 ...
A little housekeeping:A little housekeeping:• The panel will be recorded and posted to the  http://www.womenwhotech.com• A...
Stay engaged!• Please ask questions and comment by:• Typing in the chat box. We’ll respond via chat or over the phone  whe...
Today’s Panel      Amy Sample Ward     April Pedersen      NTEN                Salsa Labs      @amyrsward          @aprili...
Next up:      Amy Sample Ward     April Pedersen      NTEN                Salsa Labs      @amyrsward          @aprilinacti...
How Big Is Yours?How 665,000 People SavedMediterranean FisheriesGREENPEACE CAMPAIGNCASE STUDY                 www.WomenWho...
www.WomenWhoTech.com
1. Create strong campaign story to work acrosschannels, mediums, audiences                   www.WomenWhoTech.com
2. Give everyone a fish! Mobile app (game?) encouragesengagement, growth, action.                     ‘I learned how big m...
3. Build media, momentum with edgy video.            Sex sells. And saves fish.            But views didn’t convert to act...
4. Consistent, informed pressureon legislators: monitor fish markets            2,000+ citizens calling Ministry put      ...
5. Rest, monitor progress, remind.                    www.WomenWhoTech.com
Success!           500,000+ informed citizens taking action                     www.WomenWhoTech.com
MORE!Read complete case studyWatch campaigners discuss          http://act.gp/HBIYcase                  www.WomenWhoTech.com
New technologies allow people to increasingly leadefforts for change.Change-making is shifting fromN G O -LE D            ...
Why does this matter for Greenpeace?more empoweredsupporters                    bigger wins                             mo...
17 Mill  www.WomenWhoTech.com
BEFORE“Greenpeace won.”AFTER“I won with Greenpeace.”         www.WomenWhoTech.com
Innovations in people-poweredcampaigning and digital mobilisation fromaround the world.Signup for dispatches:MobilisationL...
Next up:      Amy Sample Ward     April Pedersen      NTEN                Salsa Labs      @amyrsward          @aprilinacti...
#Functionality www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
#Transparency www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
#Connection www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
Next up:      Amy Sample Ward     April Pedersen      NTEN                Salsa Labs      @amyrsward          @aprilinacti...
Know Your “Theory of Change”      & Tell a Story       www.WomenWhoTech.com
Create a Call to Action& Organize a Base of Support                               33        www.WomenWhoTech.com
Build Relationships through     Engagement                                   34            www.WomenWhoTech.com
Know your Supporters& Empower Them                         35  www.WomenWhoTech.com
Target & Amplify your Message                                36        www.WomenWhoTech.com
Reward your Supporters                                  37           www.WomenWhoTech.com
Measure your Progress                          38www.WomenWhoTech.com
Iterate, Hone, Experiment      & Repeat                            39    www.WomenWhoTech.com
Questions?      Amy Sample Ward     April Pedersen      NTEN                Salsa Labs      @amyrsward          @aprilinac...
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Women Who Tech: Building Social Movements

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This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com

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  • Michael
  • These brave activists garnered international attention for their voyage to Amchitka . They went from being outsiders of Sierra Club to being “on the inside looking out” -- able to take on the issues that mattered to them. Bob Hunter, one of the first voyagers, had this to say when he came back: [READ QUOTE ON SLIDE] Today, similarly, we are seeing many people wanting to be more engaged with Greenpeace -- to be on the inside playing meaningful roles.
  • Why does this matter for Greenpeace? (1) Bigger wins -- we won the Nestle campaign in a record 9 weeks (2) More money -- those who volunteer donate more, and donate more often (3) Retention -- Those who volunteer stay involved for a longer period of time and do more. ======CUT??====== Our initial research shows that volunteers who take on their own efforts are more likely to engage in organization-defined efforts later on. Co-creating campaigns with volunteers results in broader leadership on issues that matter to us and increased volunteer retention.
  • Tremendous opportunity -- tap power and creativity of 17M Surplus of energy, ideas, creativity
  • Claire
  • April
  • Transcript of "Women Who Tech: Building Social Movements"

    1. 1. Powered by: Using Technology & Social Media To Build Social Justice MovementsPrinciples of Social Media ROI PANALISTS: Amy Sample Ward April Pedersen Claire Diaz-Ortiz PANALISTS: Michael Silberman MODERATOR: Beth Kanter and Lauren Vargas, Roz Lemieux Need Help? Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 www.womenwhotech.com www.WomenWhoTech.com
    2. 2. • For audio, please dial 866.740.1260 • (access code: 3979000) • *6 to mute your line/ *7 to un-mute www.womenwhotech.com www.WomenWhoTech.com
    3. 3. A little housekeeping:A little housekeeping:• The panel will be recorded and posted to the http://www.womenwhotech.com• A post-webinar survey will open when you close out of the panel, please help us better our programming by completing it.• Phones will be muted. www.womenwhotech.com www.WomenWhoTech.com
    4. 4. Stay engaged!• Please ask questions and comment by:• Typing in the chat box. We’ll respond via chat or over the phone when appropriate. If it is information to share with the whole audience, we’ll chat it to everyone.• If the is a pause for open Q/A, you can ask a question by un-muting (*7) when there. Remember say your name first and to re-mute by pushing *6 when you’re done.• Click on the ‘Raise Hand’ to ask a question during an open Q/A period. www.WomenWhoTech.com
    5. 5. Today’s Panel Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
    6. 6. Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
    7. 7. How Big Is Yours?How 665,000 People SavedMediterranean FisheriesGREENPEACE CAMPAIGNCASE STUDY www.WomenWhoTech.com
    8. 8. www.WomenWhoTech.com
    9. 9. 1. Create strong campaign story to work acrosschannels, mediums, audiences www.WomenWhoTech.com
    10. 10. 2. Give everyone a fish! Mobile app (game?) encouragesengagement, growth, action. ‘I learned how big mine is. Click here to learn how big yours is.” www.WomenWhoTech.com
    11. 11. 3. Build media, momentum with edgy video. Sex sells. And saves fish. But views didn’t convert to action. www.WomenWhoTech.com
    12. 12. 4. Consistent, informed pressureon legislators: monitor fish markets 2,000+ citizens calling Ministry put undersized fish issue on agenda. Web page inviting people to send a fax. www.WomenWhoTech.com
    13. 13. 5. Rest, monitor progress, remind. www.WomenWhoTech.com
    14. 14. Success! 500,000+ informed citizens taking action www.WomenWhoTech.com
    15. 15. MORE!Read complete case studyWatch campaigners discuss http://act.gp/HBIYcase www.WomenWhoTech.com
    16. 16. New technologies allow people to increasingly leadefforts for change.Change-making is shifting fromN G O -LE D P E O P L E -L E D www.WomenWhoTech.com
    17. 17. Why does this matter for Greenpeace?more empoweredsupporters bigger wins more money retention www.WomenWhoTech.com
    18. 18. 17 Mill www.WomenWhoTech.com
    19. 19. BEFORE“Greenpeace won.”AFTER“I won with Greenpeace.” www.WomenWhoTech.com
    20. 20. Innovations in people-poweredcampaigning and digital mobilisation fromaround the world.Signup for dispatches:MobilisationLab.orgJoin campaigners from 350.org,ActionAid, Oxfam, Red Cross,Save the Children and otherleading organisations.@MobilisationLab www.WomenWhoTech.com
    21. 21. Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
    22. 22. #Functionality www.WomenWhoTech.com
    23. 23. www.WomenWhoTech.com
    24. 24. www.WomenWhoTech.com
    25. 25. #Transparency www.WomenWhoTech.com
    26. 26. www.WomenWhoTech.com
    27. 27. www.WomenWhoTech.com
    28. 28. #Connection www.WomenWhoTech.com
    29. 29. www.WomenWhoTech.com
    30. 30. www.WomenWhoTech.com
    31. 31. Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
    32. 32. Know Your “Theory of Change” & Tell a Story www.WomenWhoTech.com
    33. 33. Create a Call to Action& Organize a Base of Support 33 www.WomenWhoTech.com
    34. 34. Build Relationships through Engagement 34 www.WomenWhoTech.com
    35. 35. Know your Supporters& Empower Them 35 www.WomenWhoTech.com
    36. 36. Target & Amplify your Message 36 www.WomenWhoTech.com
    37. 37. Reward your Supporters 37 www.WomenWhoTech.com
    38. 38. Measure your Progress 38www.WomenWhoTech.com
    39. 39. Iterate, Hone, Experiment & Repeat 39 www.WomenWhoTech.com
    40. 40. Questions? Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
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