Webinar: Strong Connections; Linking your strategy to goals to data

StrongConnections Linking strategy, to goals, to data

“Actionable Data”to“Strategic Data”Amy Sample Ward, NTENTwitter: @amyrswardamy@nten.org

Spoiler Alert:We already have thetools we needWe just haven’t applied them…

Step 1:Linking strategyto goals

Role of Mission What do you do? Why do you do it? What does success look like?

Step 2:Linking goalsto social

Role of Social Where do you engage and why? With whom? What value are you creating?

Step 3:Acting onStrategic data

Role of Data Where are you? Where were you? Where do you want to be?

I’ll believe itwhen I see it.

Linking strategyto goals

MissionNTEN aspires to a world where all nonprofitorganizations skillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.

Mission to GoalNTEN aspires to a world where all nonprofitorganizationsskillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.

Linking goalsto social

GoalEstablish NTEN Reputation: NTEN is a trusted leaderfor information, resources, and education on allaspects of using technology across your organizationto meet your mission. NTEN is an early adopter;transparent and open with our evaluations andexperience.

Goal for Social Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.

Acting onstrategic data

Example Metrics• % of Conversation• # of outside articles & speaking engagements•Retweets and shares• # of Member requests for specific information• positive mentions of NTEN and NTC• guest content (NTEN blog) promotion• leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time

1. Use your mission2. Connect social to your ultimate goals3. Activate your data4. Evaluate, investigate, explo re

We’ll totally do this…soon…ish…

Push back onstrategic data = Push back on strategic work.

Getting Started Use the resources you already have (your mission, strategies, goals) Ask staff about the tools they are using (ID new options and applications) Try to move some numbers (evaluate how to influence social media)

Get the template: http://bit.ly/DIYmetrics

Questions

Amy Sample Ward Email: amy@nten.org Twitter: @amyrsward Website: http://nten.org Blog: http://amysampleward.org

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Webinar: Strong Connections; Linking your strategy to goals to data

by Amy Sample Ward on Nov 11, 2011

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Webinar: Strong Connections; Linking your strategy to goals to data — Presentation Transcript