Twitter.ORG:
             What, why, who and how for
          Nonprofit Organizations using Twitter
AmySampleWard.orgAmy ...
Twitter.ORG:
             What, why, who and how for
          Nonprofit Organizations using Twitter

                    ...
What is Twitter?




AmySampleWard.orgAmy Sample WardNetSquared.org
What is Twitter?




AmySampleWard.orgAmy Sample WardNetSquared.org
Why use Twitter?
                                                         To LISTEN:
                                     ...
Why use Twitter?
                                                       To CONVERSE:
                                     ...
Who’s using Twitter?
                           3 Case Studies

                   The Women’s Museum
                 Nat...
Who’s using Twitter?




    What they are doing RIGHT:

    • Balanced stream

    • Being real

    • Motivating the com...
Who’s using Twitter?
                                                 @TheWomensMuseum

                                  ...
Who’s using Twitter?
                                                 @TheWomensMuseum

                                  ...
Who’s using Twitter?
                                                 @TheWomensMuseum

                                  ...
Who’s using Twitter?




    What they are doing RIGHT:

    • Amplifying the message

    • Being real

    • Connecting ...
Who’s using Twitter?
                                                          @NWF

                                     ...
Who’s using Twitter?
                                                          @NWF

                                     ...
Who’s using Twitter?
                                                          @NWF

                                     ...
Who’s using Twitter?




    What they are doing RIGHT:

    • Personalizing the organization

    • Being real

    • Shi...
Who’s using Twitter?
                                                      @AmnestyUK

                                   ...
Who’s using Twitter?
                                                      @AmnestyUK

                                   ...
Who’s using Twitter?
                                                      @AmnestyUK

                                   ...
How do I get started?




AmySampleWard.orgAmy Sample WardNetSquared.org
How do I get started?




AmySampleWard.orgAmy Sample WardNetSquared.org
How do I get started?




AmySampleWard.orgAmy Sample WardNetSquared.org
Twitter me!
                Thank you so much!
   Looking forward to continuing the conversation
                  with yo...
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Twitter.Org: Twitter for Nonprofit Organizations

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A presentation by Amy Sample Ward for The 140-Character Mission: Social Media & Entrepreneurship event, Wed April 8, 2009, in Boston, MA, USA. This provides general intro Twitter and covers three case studies of @thewomensmuseum @nwf and @amnestyUK

Published in: Technology, Self Improvement
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  • WHATS!
    THIS!
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  • Great presentation! Very good info about the power of Twitter for nonprofits!
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  • Twitter is such a powerful medium!



    It can be used to produce some fantastic results!



    I am Raising Awareness for Madeleine McCann on Twitter!

    Please follow me to show your support!



    I follow everyone back fast!



    http://twitter.com/PrayMaddyMcCann



    ******************************************************************
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  • Thanks, Jason! Glad to help translate the options and usage into realistic examples!
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  • I find it difficult to explain or even envisage myself how organisations can use twitter well, so thanks for the examples you give here.
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Twitter.Org: Twitter for Nonprofit Organizations

  1. 1. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.orgAmy Sample WardNetSquared.org
  2. 2. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter Road Map: • What is Twitter? • Why use Twitter? • Who’s using Twitter? • How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  3. 3. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
  4. 4. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
  5. 5. Why use Twitter? To LISTEN: • Find conversations • Find who’s having the conversations • Find out how you/your organization can contribute • Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website) AmySampleWard.orgAmy Sample WardNetSquared.org
  6. 6. Why use Twitter? To CONVERSE: • Ask questions • Answer others’ questions • Pass on information, links, and ideas • Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work AmySampleWard.orgAmy Sample WardNetSquared.org
  7. 7. Who’s using Twitter? 3 Case Studies The Women’s Museum National Wildlife Federation AmnestyUK AmySampleWard.orgAmy Sample WardNetSquared.org
  8. 8. Who’s using Twitter? What they are doing RIGHT: • Balanced stream • Being real • Motivating the community AmySampleWard.orgAmy Sample WardNetSquared.org
  9. 9. Who’s using Twitter? @TheWomensMuseum Balanced Stream: • link to your website, and link to others’ • talk about campaigns, talk about news, talk about what other people are interested in, too • Ask questions and offer answers • Say “please” and “thank you” always! AmySampleWard.orgAmy Sample WardNetSquared.org
  10. 10. Who’s using Twitter? @TheWomensMuseum Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  11. 11. Who’s using Twitter? @TheWomensMuseum Motivating the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters AmySampleWard.orgAmy Sample WardNetSquared.org
  12. 12. Who’s using Twitter? What they are doing RIGHT: • Amplifying the message • Being real • Connecting the community AmySampleWard.orgAmy Sample WardNetSquared.org
  13. 13. Who’s using Twitter? @NWF Amplifying Message: • Diverse content • Include links • Call to action • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
  14. 14. Who’s using Twitter? @NWF Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  15. 15. Who’s using Twitter? @NWF Connecting the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters • Connect it in real-time with your website AmySampleWard.orgAmy Sample WardNetSquared.org
  16. 16. Who’s using Twitter? What they are doing RIGHT: • Personalizing the organization • Being real • Shining light on real issues AmySampleWard.orgAmy Sample WardNetSquared.org
  17. 17. Who’s using Twitter? @AmnestyUK Personalizing the Organization: • Talk like people, not press releases • Include links • Use the tools • Invite the community at large to join you! AmySampleWard.orgAmy Sample WardNetSquared.org
  18. 18. Who’s using Twitter? @AmnestyUK Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  19. 19. Who’s using Twitter? @AmnestyUK Shining Light on Real Issues: • Integrate with other platforms • Create options specific to tools • Provide all the tools supporters need • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
  20. 20. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  21. 21. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  22. 22. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  23. 23. Twitter me! Thank you so much! Looking forward to continuing the conversation with you online: • @amyrsward • amysampleward.org • amy@amysampleward.org AmySampleWard.orgAmy Sample WardNetSquared.org
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