Twitter.ORG:
What, why, who and how for
Nonprofit Organizations using Twitter
AmySampleWard.orgAmy Sample WardNetSquared.org

Twitter.ORG:
What, why, who and how for
Nonprofit Organizations using Twitter
Road Map:
• What is Twitter?
• Why use Twitter?
• Who’s using Twitter?
• How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org

What is Twitter?
AmySampleWard.orgAmy Sample WardNetSquared.org

What is Twitter?
AmySampleWard.orgAmy Sample WardNetSquared.org

Why use Twitter?
To LISTEN:
• Find conversations
• Find who’s having the
conversations
• Find out how you/your
organization can
contribute
• Identify what’s missing
from the conversations
(may be an opportunity
to ramp up your
resources or information
section on your website)
AmySampleWard.orgAmy Sample WardNetSquared.org

Why use Twitter?
To CONVERSE:
• Ask questions
• Answer others’
questions
• Pass on information,
links, and ideas
• Connect with your
community members,
potential funders,
volunteers, and those
passionate about your
organizations’ work
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
3 Case Studies
The Women’s Museum
National Wildlife Federation
AmnestyUK
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
What they are doing RIGHT:
• Balanced stream
• Being real
• Motivating the community
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@TheWomensMuseum
Balanced Stream:
• link to your
website, and link to
others’
• talk about
campaigns, talk about
news, talk about what
other people are
interested in, too
• Ask questions and offer
answers
• Say “please” and
“thank you” always!
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@TheWomensMuseum
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the settings to
provide more
information
• Connect back to
Twitter from your
website
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@TheWomensMuseum
Motivating the
Community:
• Create campaign
beyond today
• Know the audience
• Know the tool
• Find allies and
promoters
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
What they are doing RIGHT:
• Amplifying the message
• Being real
• Connecting the community
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@NWF
Amplifying Message:
• Diverse content
• Include links
• Call to action
• Recognize participants
(and say “thank you”)
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@NWF
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the settings to
provide more
information
• Connect back to
Twitter from your
website
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@NWF
Connecting the
Community:
• Create campaign
beyond today
• Know the audience
• Know the tool
• Find allies and
promoters
• Connect it in real-time
with your website
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
What they are doing RIGHT:
• Personalizing the organization
• Being real
• Shining light on real issues
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@AmnestyUK
Personalizing the
Organization:
• Talk like people, not
press releases
• Include links
• Use the tools
• Invite the community
at large to join you!
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@AmnestyUK
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the settings to
provide more
information
• Connect back to
Twitter from your
website
AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter?
@AmnestyUK
Shining Light on Real
Issues:
• Integrate with other
platforms
• Create options specific
to tools
• Provide all the tools
supporters need
• Recognize participants
(and say “thank you”)
AmySampleWard.orgAmy Sample WardNetSquared.org

How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org

How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org

How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org

Twitter me!
Thank you so much!
Looking forward to continuing the conversation
with you online:
• @amyrsward
• amysampleward.org
• amy@amysampleward.org
AmySampleWard.orgAmy Sample WardNetSquared.org