Twitter.Org: Twitter for Nonprofit Organizations

Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.orgAmy Sample WardNetSquared.org

Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter Road Map: • What is Twitter? • Why use Twitter? • Who’s using Twitter? • How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org

What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

Why use Twitter? To LISTEN: • Find conversations • Find who’s having the conversations • Find out how you/your organization can contribute • Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website) AmySampleWard.orgAmy Sample WardNetSquared.org

Why use Twitter? To CONVERSE: • Ask questions • Answer others’ questions • Pass on information, links, and ideas • Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? 3 Case Studies The Women’s Museum National Wildlife Federation AmnestyUK AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? What they are doing RIGHT: • Balanced stream • Being real • Motivating the community AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @TheWomensMuseum Balanced Stream: • link to your website, and link to others’ • talk about campaigns, talk about news, talk about what other people are interested in, too • Ask questions and offer answers • Say “please” and “thank you” always! AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @TheWomensMuseum Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @TheWomensMuseum Motivating the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? What they are doing RIGHT: • Amplifying the message • Being real • Connecting the community AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @NWF Amplifying Message: • Diverse content • Include links • Call to action • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @NWF Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @NWF Connecting the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters • Connect it in real-time with your website AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? What they are doing RIGHT: • Personalizing the organization • Being real • Shining light on real issues AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @AmnestyUK Personalizing the Organization: • Talk like people, not press releases • Include links • Use the tools • Invite the community at large to join you! AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @AmnestyUK Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org

Who’s using Twitter? @AmnestyUK Shining Light on Real Issues: • Integrate with other platforms • Create options specific to tools • Provide all the tools supporters need • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org

How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org

Twitter me! Thank you so much! Looking forward to continuing the conversation with you online: • @amyrsward • amysampleward.org • amy@amysampleward.org AmySampleWard.orgAmy Sample WardNetSquared.org

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Twitter.Org: Twitter for Nonprofit Organizations

by Amy Sample Ward

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