Twitter.Org: Twitter for Nonprofit Organizations
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A presentation by Amy Sample Ward for The 140-Character Mission: Social Media & Entrepreneurship event, Wed April 8, 2009, in Boston, MA, USA. This provides general intro Twitter and covers three ...

A presentation by Amy Sample Ward for The 140-Character Mission: Social Media & Entrepreneurship event, Wed April 8, 2009, in Boston, MA, USA. This provides general intro Twitter and covers three case studies of @thewomensmuseum @nwf and @amnestyUK

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  • WHATS!
    THIS!
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  • Great presentation! Very good info about the power of Twitter for nonprofits!
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  • Twitter is such a powerful medium!



    It can be used to produce some fantastic results!



    I am Raising Awareness for Madeleine McCann on Twitter!

    Please follow me to show your support!



    I follow everyone back fast!



    http://twitter.com/PrayMaddyMcCann



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  • Thanks, Jason! Glad to help translate the options and usage into realistic examples!
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  • I find it difficult to explain or even envisage myself how organisations can use twitter well, so thanks for the examples you give here.
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Twitter.Org: Twitter for Nonprofit Organizations Presentation Transcript

  • 1. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.orgAmy Sample WardNetSquared.org
  • 2. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter Road Map: • What is Twitter? • Why use Twitter? • Who’s using Twitter? • How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 3. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 4. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 5. Why use Twitter? To LISTEN: • Find conversations • Find who’s having the conversations • Find out how you/your organization can contribute • Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website) AmySampleWard.orgAmy Sample WardNetSquared.org
  • 6. Why use Twitter? To CONVERSE: • Ask questions • Answer others’ questions • Pass on information, links, and ideas • Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work AmySampleWard.orgAmy Sample WardNetSquared.org
  • 7. Who’s using Twitter? 3 Case Studies The Women’s Museum National Wildlife Federation AmnestyUK AmySampleWard.orgAmy Sample WardNetSquared.org
  • 8. Who’s using Twitter? What they are doing RIGHT: • Balanced stream • Being real • Motivating the community AmySampleWard.orgAmy Sample WardNetSquared.org
  • 9. Who’s using Twitter? @TheWomensMuseum Balanced Stream: • link to your website, and link to others’ • talk about campaigns, talk about news, talk about what other people are interested in, too • Ask questions and offer answers • Say “please” and “thank you” always! AmySampleWard.orgAmy Sample WardNetSquared.org
  • 10. Who’s using Twitter? @TheWomensMuseum Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 11. Who’s using Twitter? @TheWomensMuseum Motivating the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters AmySampleWard.orgAmy Sample WardNetSquared.org
  • 12. Who’s using Twitter? What they are doing RIGHT: • Amplifying the message • Being real • Connecting the community AmySampleWard.orgAmy Sample WardNetSquared.org
  • 13. Who’s using Twitter? @NWF Amplifying Message: • Diverse content • Include links • Call to action • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
  • 14. Who’s using Twitter? @NWF Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 15. Who’s using Twitter? @NWF Connecting the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters • Connect it in real-time with your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 16. Who’s using Twitter? What they are doing RIGHT: • Personalizing the organization • Being real • Shining light on real issues AmySampleWard.orgAmy Sample WardNetSquared.org
  • 17. Who’s using Twitter? @AmnestyUK Personalizing the Organization: • Talk like people, not press releases • Include links • Use the tools • Invite the community at large to join you! AmySampleWard.orgAmy Sample WardNetSquared.org
  • 18. Who’s using Twitter? @AmnestyUK Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 19. Who’s using Twitter? @AmnestyUK Shining Light on Real Issues: • Integrate with other platforms • Create options specific to tools • Provide all the tools supporters need • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
  • 20. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 21. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 22. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 23. Twitter me! Thank you so much! Looking forward to continuing the conversation with you online: • @amyrsward • amysampleward.org • amy@amysampleward.org AmySampleWard.orgAmy Sample WardNetSquared.org