Twitter Basics for Engaging Volunteers

Using Twitter to Recognize Volunteers & Build a Community
Volunteer Management for Nonprofits Conference
March 25, 2011 – New York, NY

Agenda
Twitter Basics
Twitter for Volunteers
Twitter for Disasters
Twitter for Fundraising

Twitter Basics
What is it?
#Hashtags
Links
Tools & Apps

Twitter Basics – what is it?

Twitter Basics – #hashtags

Twitter Basics – Links

Twitter Basics – Finding & following
Search – email contacts
Hashtags
Chats
#FollowFriday

Twitter Basics – Tools & apps

Twitter Basics – Tools & apps
CoTweet
Seesmic
Twhirl

Twitter for Volunteers
Micro-Activism
Building community
Avoiding slacktivism

Twitter for Volunteers – Micro-Activism

Twitter for Volunteers – Building Community

Twitter for Volunteers – Avoiding Slacktivism

Responding
Sharing
#fail lessons

Why do we use social media when in need?
Bandwidth – I can reach unlimited numbers.
Response – my network wants to respond.
Power – my contributions make an impact

Twitter for Disasters - Responding

Twitter for Disasters - Sharing

Twitter for Disasters - #fail

Twitter for Fundraising
Twestival
Micro-Fundraising
Tools & tips

Twitter for Fundraising - Twestival

Twitter for Fundraising – Micro-Fundraising

Twitter for Fundraising - Tools

Twitter for Fundraising - Tips
Cultivate a Strong Community First
State Your Purpose and Your Request Clearly
Create Buzz and Excitement
Have a Strong Set Up Behind the Scenes
Have a Powerful Offline Component
Plan, Prepare, Execute, then Get Out of the Way
Recognize Volunteers and Donors
Keep Contributors Up-to-Date on Progress and Needs
Keep Track of Developing Relationships
Look for Ways to Improve for Next Time

Resources
http://pewresearch.org/pubs/1821/twitter-users-profile-exclusive-examination
http://blog.twitter.com/2011/03/numbers.html
http://blog.oregonlive.com/commuting/2011/02/trimet_misses_the_bus_on_socia.html
http://www.emsworld.com/web/online/Top-EMS-News/Atlanta-Councilman-Chooses-Twitter-Over-911-to-Report-Emergency/1$9546
http://philanthropy.com/blogs/social-philanthropy/from-gettngslizzerd-to-getting-donations-red-cross-capitalizes-on-twitter-gaff/27936
http://mashable.com/2011/01/31/journalists-social-media-egypt/
http://hope140.org/
http://mashable.com/2010/02/26/twitter-fundraising/
http://www.wearethenest.com.au/index.php/national-theatres-twitter-screw-up-what-we-can-learn-from-other-peoples-mistakes/
http://amysampleward.org/2009/07/16/using-twitter-for-a-global-conversation/
http://amysampleward.org/2009/04/06/twitter-for-nonprofits-presentation-for-the-140-character-mission-event/
http://amysampleward.org/2011/02/19/citizen-tech-social-media-in-disaster-response/
http://amysampleward.org/2011/02/11/100000-in-three-days-an-interview-about-teamautism/

Questions?
Are you already using Twitter?
Where do you have the most fun?
Where do you find the most headaches?
Which tools have you tried?

Thanks!
Amy Sample Ward
@amyrsward
amy@nten.org
http://nten.org
http://amysampleward.org

Twitter Basics for Engaging Volunteers

by Amy Sample Ward

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