The Local Philanthropy Workshop: Facebook Campaigning in Romania

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This presentation is from The Local Philanthropy Workshop, hosted by TechSoup Romania, on September 1-4th, 2010. For more information visit: …

This presentation is from The Local Philanthropy Workshop, hosted by TechSoup Romania, on September 1-4th, 2010. For more information visit:
http://www.techsoup-romania.org/node/2061

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  • Staying relevant
  • Staying relevant
  • Staying relevant
  • Staying relevant

Transcript

  • 1. Using Facebook for NGOs
  • 2. www.techsoup-romania.org/lpw
  • 3. Data
    In June 2010: 253,360 new users joined in Romania
    - Coming in 3rd in the world for adoption for the month
    In July 2010: 1,555,360 total number of users in Romania
    July 21, 2010: 500 million total users worldwide
    www.techsoup-romania.org/lpw
  • 4. Page vs Group
    Pages and Groups:
    • Creation requires having an individual/personal account first
    • 5. You can share admin access with other users’ personal accounts
    • 6. Includes photos, comments, discussion, etc.
    • 7. Updates appear in news feed
    • 8. Can associate events
    www.techsoup-romania.org/lpw
  • 9. Page vs Group
    Pages:
    • Administrators receive stat reports called “insights”
    • 10. Can add applications to the Page
    • 11. Can include “favorites”
    Why use a page? Could be right if you:
    • Have a membership on Facebook
    • 12. Have engaging content or topics to share
    • 13. Want to customize the branding and functionality
    www.techsoup-romania.org/lpw
  • 14. Page vs Group
    Groups:
    • Admins and managers of the Group are visible
    • 15. Can message all members directly
    Why use a Group? It might be right if you:
    • Have a more engaged group/membership
    • 16. Don’t need extra functionality
    www.techsoup-romania.org/lpw
  • 17. Creating a Page
  • 18. Creating a Page
  • 19. Adding a Tab
  • 20. Adding Events
  • 21. Adding an Application
  • 22. Adding an Application
  • 23. Editing Applications
  • 24. Creating a Landing Page
    Why do it?
    • Welcome visitors, introduce your work/staff
    • 25. Highlight important actions or content
    • 26. Ensure people understand your Page/organization
    How do use it?
    • Share short bio of staff member using the Page
    • 27. Share “rules of engagement” for the Page
    • 28. Invite visitors to take specific actions
  • Content for Pages
    What to do with your Page?
    • What kinds of content do your members already like to create/share?
    • 29. What content is already on your website or of interest to your work?
    • 30. Remember the strengths of Facebook:
    • 31. Conversation
    • 32. Power of networks
    • 33. Gateway to more action
    • 34. Remember the elements of social media:
    • 35. Personal, real people
    • 36. Normal language, not press releases
    • 37. Real time, happening right now
  • Creating a Group
  • 38. Facebook Connect
    What is Facebook Connect?
    • Can use it for alternative login on other websites
    • 39. Can include personal information and content on other websites
    • 40. Transfer “friend” connections to other platforms
    • 41. Privacy and other actions apply on any other site you have connected
    • 42. Facebook Connect for Drupal, CiviCRM, Wordpress and many others
  • Creating Campaigns
    Where to start
    • Goals – what do you want to accomplish?
    • 43. Objectives – how will you know if you are successful?
    • 44. Messages – the message will impact your tools?
  • Creating Campaigns
    Creating Content
    • What will encourage others to join in/contribute/participate?
    • 45. What will help you make impact or accomplish your goals?
    • 46. What content is most compelling to someone who has already taken action, donated, or supported your work?
    • 47. Sustaining participation is key.
    • 48. What else is going on?
    • 49. News and events
    • 50. Other organizations or campaigns
    • 51. Political, cultural or social issues
  • Creating Campaigns
  • 52. Creating Campaigns






  • 53. Creating Campaigns
  • 54. Creating Campaigns
  • 55. Your Examples
    Group Discussion
    • What are you currently working on?
    • 56. What are the goals of your organization and how do they relate to the goals of the campaign?
    • 57. What content do you have already have, what do you want to create?
    • 58. What else is going on?
    • 59. News and events
    • 60. Other organizations or campaigns
    • 61. Political, cultural or social issues