Using Facebook for NGOs<br />
www.techsoup-romania.org/lpw<br />
Data<br />In June 2010:  253,360 new users joined in Romania<br />	- Coming in 3rd in the world for adoption for the month...
Page vs Group<br />Pages and Groups:<br /><ul><li>  Creation requires having an individual/personal account first
  You can share admin access with other users’ personal accounts
  Includes photos, comments, discussion, etc.
  Updates appear in news feed
  Can associate events</li></ul>www.techsoup-romania.org/lpw<br />
Page vs Group<br />Pages:<br /><ul><li>  Administrators receive stat reports called “insights”
  Can add applications to the Page
  Can include “favorites”</li></ul>Why use a page?  Could be right if you:<br /><ul><li>  Have a membership on Facebook
  Have engaging content or topics to share
  Want to customize the branding and functionality</li></ul>www.techsoup-romania.org/lpw<br />
Page vs Group<br />Groups:<br /><ul><li>Admins and managers of the Group are visible
  Can message all members directly</li></ul>Why use a Group? It might be right if you:<br /><ul><li>  Have a more engaged ...
  Don’t need extra functionality</li></ul>www.techsoup-romania.org/lpw<br />
Creating a Page<br />
Creating a Page<br />
Adding a Tab<br />
Adding Events<br />
Adding an Application<br />
Adding an Application<br />
Editing Applications<br />
Creating a Landing Page<br />Why do it?<br /><ul><li>  Welcome visitors, introduce your work/staff
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The Local Philanthropy Workshop: Facebook Campaigning in Romania

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This presentation is from The Local Philanthropy Workshop, hosted by TechSoup Romania, on September 1-4th, 2010. For more information visit:
http://www.techsoup-romania.org/node/2061

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  • The Local Philanthropy Workshop: Facebook Campaigning in Romania

    1. 1. Using Facebook for NGOs<br />
    2. 2. www.techsoup-romania.org/lpw<br />
    3. 3. Data<br />In June 2010: 253,360 new users joined in Romania<br /> - Coming in 3rd in the world for adoption for the month<br />In July 2010: 1,555,360 total number of users in Romania<br />July 21, 2010: 500 million total users worldwide<br />www.techsoup-romania.org/lpw<br />
    4. 4. Page vs Group<br />Pages and Groups:<br /><ul><li> Creation requires having an individual/personal account first
    5. 5. You can share admin access with other users’ personal accounts
    6. 6. Includes photos, comments, discussion, etc.
    7. 7. Updates appear in news feed
    8. 8. Can associate events</li></ul>www.techsoup-romania.org/lpw<br />
    9. 9. Page vs Group<br />Pages:<br /><ul><li> Administrators receive stat reports called “insights”
    10. 10. Can add applications to the Page
    11. 11. Can include “favorites”</li></ul>Why use a page? Could be right if you:<br /><ul><li> Have a membership on Facebook
    12. 12. Have engaging content or topics to share
    13. 13. Want to customize the branding and functionality</li></ul>www.techsoup-romania.org/lpw<br />
    14. 14. Page vs Group<br />Groups:<br /><ul><li>Admins and managers of the Group are visible
    15. 15. Can message all members directly</li></ul>Why use a Group? It might be right if you:<br /><ul><li> Have a more engaged group/membership
    16. 16. Don’t need extra functionality</li></ul>www.techsoup-romania.org/lpw<br />
    17. 17. Creating a Page<br />
    18. 18. Creating a Page<br />
    19. 19. Adding a Tab<br />
    20. 20. Adding Events<br />
    21. 21. Adding an Application<br />
    22. 22. Adding an Application<br />
    23. 23. Editing Applications<br />
    24. 24. Creating a Landing Page<br />Why do it?<br /><ul><li> Welcome visitors, introduce your work/staff
    25. 25. Highlight important actions or content
    26. 26. Ensure people understand your Page/organization</li></ul>How do use it? <br /><ul><li> Share short bio of staff member using the Page
    27. 27. Share “rules of engagement” for the Page
    28. 28. Invite visitors to take specific actions</li></li></ul><li>Content for Pages<br />What to do with your Page?<br /><ul><li> What kinds of content do your members already like to create/share?
    29. 29. What content is already on your website or of interest to your work?
    30. 30. Remember the strengths of Facebook:
    31. 31. Conversation
    32. 32. Power of networks
    33. 33. Gateway to more action
    34. 34. Remember the elements of social media:
    35. 35. Personal, real people
    36. 36. Normal language, not press releases
    37. 37. Real time, happening right now</li></li></ul><li>Creating a Group<br />
    38. 38. Facebook Connect<br />What is Facebook Connect?<br /><ul><li> Can use it for alternative login on other websites
    39. 39. Can include personal information and content on other websites
    40. 40. Transfer “friend” connections to other platforms
    41. 41. Privacy and other actions apply on any other site you have connected
    42. 42. Facebook Connect for Drupal, CiviCRM, Wordpress and many others</li></li></ul><li>Creating Campaigns<br />Where to start<br /><ul><li> Goals – what do you want to accomplish?
    43. 43. Objectives – how will you know if you are successful?
    44. 44. Messages – the message will impact your tools?</li></li></ul><li>Creating Campaigns<br />Creating Content<br /><ul><li> What will encourage others to join in/contribute/participate?
    45. 45. What will help you make impact or accomplish your goals?
    46. 46. What content is most compelling to someone who has already taken action, donated, or supported your work?
    47. 47. Sustaining participation is key.
    48. 48. What else is going on?
    49. 49. News and events
    50. 50. Other organizations or campaigns
    51. 51. Political, cultural or social issues</li></li></ul><li>Creating Campaigns<br />
    52. 52. Creating Campaigns<br /><br /><br /><br /><br /><br /><br />
    53. 53. Creating Campaigns<br />
    54. 54. Creating Campaigns<br />
    55. 55. Your Examples<br />Group Discussion<br /><ul><li> What are you currently working on?
    56. 56. What are the goals of your organization and how do they relate to the goals of the campaign?
    57. 57. What content do you have already have, what do you want to create?
    58. 58. What else is going on?
    59. 59. News and events
    60. 60. Other organizations or campaigns
    61. 61. Political, cultural or social issues</li>
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