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Strong Connections: Linking your strategy, to goals, to data

by Amy Sample Ward

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These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or ...

These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org

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Strong Connections: Linking your strategy, to goals, to data Presentation Transcript

Strong Connections:Linking strategy,to goals,to data. Hashtag: #bbcon

“Actionable Data”to“Strategic Data”Amy Sample Ward, NTENTwitter: @amyrswardamy@nten.org

Spoiler Alert:We already have thetools we needWe just haven’t applied them…

Step 1:Linking strategyto goals

Role of your missionWhat do you do and why do you do it?What does success look like?

Step 2:Linking goalsto social

Role of socialWhere do you engage and why, with whom?What value are you creating?

Step 3:Acting onStrategic data

Role of dataWhere are you, where were you, where do you wantto be?

I’ll believe itwhen I see it.

Linking strategyto goals

NTEN aspires to a world where all nonprofitorganizations skillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.

NTEN aspires to a world where all nonprofitorganizationsskillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.

Linking goalsto social

Establish NTEN Reputation: NTEN is a trusted leaderfor information, resources, and education on allaspects of using technology across your organizationto meet your mission. NTEN is an early adopter;transparent and open with our evaluations andexperience.

Acting onstrategic data

• % of Conversation• # of outside articles & speaking engagements•Retweets and shares• # of Member requests for specific information• positive mentions of NTEN and NTC• guest content (NTEN blog) promotion• leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time

1. Use your mission2. Connect social to your ultimate goals3. Activate your data4. Evaluate, investigate, explo re

We’ll totally do this…soon…ish…

Push back on strategic data =Push back on strategic work.

Impact tipsUse the resources you already have (your mission, strategies, goals)Ask staff about the tools they are using (ID new options and applications)Try to move some numbers (evaluate how to influence social media)

#BBCON Tweet take-away120 characters or less, please.

Questions

Amy Sample Ward Email: amy@nten.org Twitter: @amyrsward Website: http://nten.org Blog: http://amysampleward.org