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Social Media for Small Enterprises

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This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.org

This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.org

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    Social Media for Small Enterprises Social Media for Small Enterprises Presentation Transcript

    • Social Media Basics:Getting Your Enterprise Connected
      Amy Sample Ward
      November 15, 2010
    • Welcome
      I’m Amy:
      a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.
      http://amysampleward.org | @amyrsward | amy@amysampleward.org
      Transparency:
      I work for TechSoup Global but present from a tool agnostic position.
      Likewise, I invite everyone on this call to join me in recognizing that all organizations and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Agenda
      Definitions
      The Basics
      Best Practices
      Opportunities
      Questions
      Discussion
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Definitions: Community
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Definitions: Social Media
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Definitions: Enterprise
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics
      Listening
      Joining
      Creating
      Questions to consider:
      What am I already doing, and how do I build on that strategically?
      Where is my hub & what’s my goal?
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Listening
      RSS
      Alerts
      Search
      Questions to consider:
      Who’s already talking about my work or the issues that matter to me?
      Where are people talking that I don’t know?
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Listening & RSS
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Listening & RSS
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Listening & Alerts
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Listening & Search
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Listening Dashboard
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Listening Dashboard
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Joining
      Comments
      Signposting
      Participating
      Questions to consider:
      What do I think, what have I experienced, what do I know?
      Where else am I engaged?
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Joining with Comments
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Joining with Comments
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Joining with Signposts
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Joining Events
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Creating
      Content
      Conversations
      Connections
      Questions to consider:
      What do I have to contribute, how can I add value to what is already there?
      Who, where, what can I help today?
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Creating Content
      Blogs
      Photos
      Videos
      eBooks
      Step 1: create and share
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Creating Conversations
      Twitter
      Comments
      Media responses
      Events
      Step 1: create and share
      Step 2: comment and exchange
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • The Basics: Creating Connections
      Introductions
      Link love
      Creative Commons
      Featured/Guest content
      Step 1: create and share
      Step 2: comment and exchange
      Step 3: connect those across the network
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Best Practice
      Goals – sweet spot
      Connect – offline
      Strategy – sustained engagement
      Questions to consider:
      How can social media spread my work?
      Which tools are already integrated in the community?
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Best Practice: Goals
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Best Practice: Connect
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Best Practice: Strategy
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
      Products
      Services
      Consultants
      Questions to consider:
      What are the networks or platforms that provide connection to my community and work?
      Which platforms allow me to cover the network?
    • Opportunities: Products
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Products
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Products
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Services
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Services
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Services
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Consultants
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Consultants
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Opportunities: Consultants
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Questions & Discussion
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Photo Credits
      Slide 3: http://www.flickr.com/photos/comedynose/4230176889/
      Slide 4: http://flickr.com/photos/efleming/237379252/
      Slide 5: http://www.flickr.com/photos/ivanwalsh/3677282034/
      Slide 6: http://www.flickr.com/photos/mwichary/2356663850/
      Slide 8: http://www.flickr.com/photos/opensourceway/4371000464/
      Slide 39: http://www.flickr.com/photos/-bast-/349497988/
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org
    • Thanks!
      I look forward to continuing the conversation with all of you:
      http://amysampleward.org
      http://netsquared.org
      http://techsoupglobal.org
      @amyrsward
      @netsquared
      amy@amysampleward.org
      http://amysampleward.org
      Amy Sample Ward
      http://netsquared.org