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Social Media for Small Enterprises

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This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.org

This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.org

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Social Media for Small Enterprises Social Media for Small Enterprises Presentation Transcript

  • Social Media Basics:Getting Your Enterprise Connected
    Amy Sample Ward
    November 15, 2010
  • Welcome
    I’m Amy:
    a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.
    http://amysampleward.org | @amyrsward | amy@amysampleward.org
    Transparency:
    I work for TechSoup Global but present from a tool agnostic position.
    Likewise, I invite everyone on this call to join me in recognizing that all organizations and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Agenda
    Definitions
    The Basics
    Best Practices
    Opportunities
    Questions
    Discussion
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Definitions: Community
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Definitions: Social Media
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Definitions: Enterprise
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics
    Listening
    Joining
    Creating
    Questions to consider:
    What am I already doing, and how do I build on that strategically?
    Where is my hub & what’s my goal?
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Listening
    RSS
    Alerts
    Search
    Questions to consider:
    Who’s already talking about my work or the issues that matter to me?
    Where are people talking that I don’t know?
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Listening & RSS
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Listening & RSS
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Listening & Alerts
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Listening & Search
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Listening Dashboard
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Listening Dashboard
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Joining
    Comments
    Signposting
    Participating
    Questions to consider:
    What do I think, what have I experienced, what do I know?
    Where else am I engaged?
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Joining with Comments
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Joining with Comments
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Joining with Signposts
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Joining Events
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Creating
    Content
    Conversations
    Connections
    Questions to consider:
    What do I have to contribute, how can I add value to what is already there?
    Who, where, what can I help today?
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Creating Content
    Blogs
    Photos
    Videos
    eBooks
    Step 1: create and share
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Creating Conversations
    Twitter
    Comments
    Media responses
    Events
    Step 1: create and share
    Step 2: comment and exchange
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • The Basics: Creating Connections
    Introductions
    Link love
    Creative Commons
    Featured/Guest content
    Step 1: create and share
    Step 2: comment and exchange
    Step 3: connect those across the network
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Best Practice
    Goals – sweet spot
    Connect – offline
    Strategy – sustained engagement
    Questions to consider:
    How can social media spread my work?
    Which tools are already integrated in the community?
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Best Practice: Goals
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Best Practice: Connect
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Best Practice: Strategy
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
    Products
    Services
    Consultants
    Questions to consider:
    What are the networks or platforms that provide connection to my community and work?
    Which platforms allow me to cover the network?
  • Opportunities: Products
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Products
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Products
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Services
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Services
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Services
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Consultants
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Consultants
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Opportunities: Consultants
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Questions & Discussion
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Photo Credits
    Slide 3: http://www.flickr.com/photos/comedynose/4230176889/
    Slide 4: http://flickr.com/photos/efleming/237379252/
    Slide 5: http://www.flickr.com/photos/ivanwalsh/3677282034/
    Slide 6: http://www.flickr.com/photos/mwichary/2356663850/
    Slide 8: http://www.flickr.com/photos/opensourceway/4371000464/
    Slide 39: http://www.flickr.com/photos/-bast-/349497988/
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org
  • Thanks!
    I look forward to continuing the conversation with all of you:
    http://amysampleward.org
    http://netsquared.org
    http://techsoupglobal.org
    @amyrsward
    @netsquared
    amy@amysampleward.org
    http://amysampleward.org
    Amy Sample Ward
    http://netsquared.org