Social Media Done Right in 30 Minutes

SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY #SM4NP

WHO’S OUT THERE?

COMMUNITY MAPPING

STEP 1: GROUPS
Questions to ask:
Do different programs or departments connect with different groups?
Do services or products target different groups?
How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?

STEP 2: GOALS
Questions to ask:
Why does the community continuing needing your services, programs or work?
What is in it for others to participate?
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What do you need help with or involvement from the community to do?
How can your work improve with engagement?

STEP 3: TOOLS
Questions to ask:
Where does this group already talk or engage online?
Which tools are most appropriate to the kind of message or content?
What kind of engagement is required to match the goals?

COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity

WHAT TO TALK ABOUT?

CONTENT PLANNING

STEP 1: CONTENT
Examples:
Program or service updates/changes
Staff announcements
Jobs
Volunteer opportunities
Fundraisers
Events

STEP 2: GOALS
Examples:
Increase visibility of the organization
Increase participation
Raise funds
Build leadership
Find sponsors or partners
Recruit volunteers
Build community

STEP 3: OUTLETS
Examples:
Newsletter or mailing
Email newsletter
Twitter
Facebook
LinkedIn
Website
Blog

CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate

WHAT’S WORKING?

GOOGLE ANALYTICS

ALERTS

METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics

WHAT’S MY 30 MIN LOOK LIKE?

LISTENING

LISTENING WITH RSS

LISTENING WITH ALERTS

LISTENING WITH TWITTER

LISTENING DASHBOARD

JOINING

JOINING WITH COMMENTS

JOINING WITH SIGNPOSTS

CREATING

CREATING PROFILES

CREATING REAL PROFILES

CREATING ENGAGING PROFILES

CREATING VALUABLE PROFILES

CREATING CONTENT

RESOURCES
Templates:
Community Map Template: http://bit.ly/DIYcommunity
Content Map Template: http://bit.ly/DIYtemplate
Metrics Template: http://bit.ly/DIYmetrics
Books & Collections:
We Are Media: http://wearemedia.org
Social by Social: http://socialbysocial.com
#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php
Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/

RESOURCES
http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/
http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/
http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/
http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html
http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/
http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/
http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/
http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/

PHOTO CREDITS
Slide 3: http://xkcd.com/256/
Slide 9: http://www.flickr.com/photos/7819129@N07/4029599309
Slide 19: http://www.flickr.com/photos/doctabu/443262049/
Slide 26: http://www.flickr.com/photos/billiejoesentourage/3730330633/
Slide 30: http://www.flickr.com/photos/tripletri/3395716436/
Slide 31: http://www.flickr.com/photos/ivanwalsh/3677282034/
Slide 32: http://www.flickr.com/photos/foxtongue/687861111/
Slide 33: http://www.flickr.com/photos/aadplus/3036857920/
Slide 34: http://www.flickr.com/photos/tsmall/3673567823/
Slide 35: http://www.flickr.com/photos/jagwired/3091227429/
Slide 35: http://www.flickr.com/photos/jagwired /3092068214/
Slide 35: http://www.flickr.com/photos/jagwired/3091227573/

THANKS!
AmySampleWard.org
NTEN.org
SocialBySocial.com
@AmyRSWard
[email_address]
[email_address]

Social Media Done Right in 30 Minutes

by Amy Sample Ward on Aug 04, 2011

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Social Media Done Right in 30 Minutes — Presentation Transcript

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