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Slacktivism

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These slides were used in Farra Trompeter's March 4, 2011, Online Engagement class at The New School, NYC - presentation from Amy Sample Ward. Learn more at http://amysampleward.org

These slides were used in Farra Trompeter's March 4, 2011, Online Engagement class at The New School, NYC - presentation from Amy Sample Ward. Learn more at http://amysampleward.org

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  • Image: http://www.flickr.com/photos/brook/33496825/
  • Image: http://www.flickr.com/photos/gauravonomics/3062191080/
  • Image: http://www.flickr.com/photos/kashklick/3406969290/
  • Image: http://www.flickr.com/photos/johnnieb/2355309220/
  • Image: http://www.flickr.com/photos/vampiress144/4235208826/
  • Photo from Beth Kanter

Transcript

  • 1. Slacktivism: Turning a “Like” into Lasting Change
  • 2. Amy Sample Ward
    @amyrsward | @NTENorg
    http://amysampleward.org
    http://nten.org
    amy@amysampleward.org
  • 3. Slacktivism Historically
  • 4. Slacktivism Updated
  • 5. Social Media + Slacktivism
  • 6. Slacktivism: Where did it come from?
  • 7. Slacktivism: Where is it going?
  • 8. From Liking to Lasting Change
    Focus on shared goals
    Change your metrics
    Share leadership
    Let the community lead
  • 9. Changing Landscape for Social Change
  • 10. Changing Landscape for Social Change
  • 11. Discussion
    What was the last “slacktivist” action you took; Why did you take it?
    What was communicated to you explicitly or implicitly about it?
    If you were part of the organization, what would you do to engage people to take more action now?
  • 12. Resources & Reading
    • http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click-of-the-mouse.html?partner=homepage_newsletter
    • 13. http://www.socialcitizens.org/blog/cutting-slacktivists-some-slack
    • 14. http://mashable.com/2010/05/13/slacktivists-activists-social-media
    • 15. http://www.guardian.co.uk/commentisfree/2010/aug/12/clicktivism-ruining-leftist-activism
    • 16. http://csi.gsb.stanford.edu/slacktivism
    • 17. http://www.frogloop.com/care2blog/2010/10/25/can-a-revolution-be-tweeted.html
    • 18. http://exchange.causes.com/2010/10/firing-back-from-the-frontlines-of-online-activism/
    • 19. http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell