Web 2.0
          Collaboration in the
          Enterprise


          Marisa K. Chancellor
          Senior Director, Co...
We’re at a Major Inflection Point
          That Will Change the Way We Work


           Globalization                   ...
The Explosion of Content Continues
           …Old Content Is Combining With New Content


                               ...
The CIO Is Caught in the Middle


         Enterprise Demands                                                             ...
The Communication and
          Collaboration Story
                               Integrated Workforce Experience

      ...
Essential Elements of Collaboration
                               Integrated Workforce Experience
        Video          ...
An Integrated Workforce Experience




Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Confident...
The Evolution of the Integrated
          Workforce Experience
                                                           ...
Cisco Collaboration Architecture
                                        Any Device…Anywhere….Anytime




                ...
Delivering an
          Integrated Workforce Experience

                                                                 ...
Directory 3.0




Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   11
Ciscopedia




Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   12
Communities




Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   13
“My View”
            My Status
            My Meetings
            My Bookings
            My Cases
            My M...
Value Case Framework and Approach



           Operational                                         Multiplier            ...
Remote Collaboration
Situation/                      Globalization and outsourcing driving
Challenge                     ...
Expertise Location
Situation/   Specialists are critical to sales process
Challenge   Account coverage constrained by li...
Knowledge Sharing
Situation/   Cisco: 10,000 Apple Macintosh users
Challenge   No dedicated Cisco IT support
           ...
Leadership Beyond Technology
                                                                                             ...
The Human Network




    Connecting People                                                                    Consumer/Da...
Welcome to the Human Network at Work




                                                                                 ...
Presentation_ID   © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   22
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N2Y4 Cisco Keynote

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Marisa Chancellor of Cisco Systems, keynote address to open the N2Y4 Mobile Challenge Conference May 26

Published in: Technology, News & Politics

N2Y4 Cisco Keynote

  1. 1. Web 2.0 Collaboration in the Enterprise Marisa K. Chancellor Senior Director, Communication and Collaboration IT Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
  2. 2. We’re at a Major Inflection Point That Will Change the Way We Work Globalization Continuous Connectivity Scale  Speed Virtualization Empowered Employees Communication & Web 2.0 Collaboration Consumer Service-Oriented Green Architecture Business Technology Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
  3. 3. The Explosion of Content Continues …Old Content Is Combining With New Content Blogs Wiki Forums Chat 2 …And, It’s All Happening Now! Web videos accountvideos viewed bysent every second (March 08) by 2010 11 billion for 30% of all Internet traffic today; will reach 80% Million Emails are 139 M users in US Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
  4. 4. The CIO Is Caught in the Middle Enterprise Demands Employee Demands   Compliance “I want Facebook for the   DR strategies Enterprise...”   Security “I’m going to do it whether   Operational excellence you support it or not...”   QoS “Why can’t I get access   Backup and recovery to…” Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
  5. 5. The Communication and Collaboration Story Integrated Workforce Experience Connect Communicate Collaborate Learn the right people, resources, and more effectively internally and from all content at the right and efficiently externally time Goal is to drive productivity, growth and innovation Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
  6. 6. Essential Elements of Collaboration Integrated Workforce Experience Video Web 2.0 Tools & Personalization Applications & Communication Technologies & Relevancy Services & Collaboration Employee Directory Search CCOE UC Digital Media RSS Blogs Content - Sample Services - Communities Workforce TelePresence Data Pricing Wikis ID Mgmt Result is a personalized and relevant integrated workspace Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
  7. 7. An Integrated Workforce Experience Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
  8. 8. The Evolution of the Integrated Workforce Experience People Communities Information Video Communication & Web 2.0 Tools & Personalization & Applications & Collaboration Technologies Relevancy Services New Business Capabilities Integrated Workspaces FCLN Finance Collaboration & Leadership Network Ciscopedia Directory 3.0 WebEx/MP Hybrid Client New Cisco Workspaces Platform Building Blocks Technologies Video Unified Discussion Virtual Social RSS Sharing Wikis Communications Blogs IM Forums Meetings Bookmarking Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
  9. 9. Cisco Collaboration Architecture Any Device…Anywhere….Anytime User, Location & Device Policies Common Application Services Search Grouping Notification Content Collaboration Data Access Policies Web Services RSS Video Wiki Blogs Forums Content Access Transactional SOA App Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging Cisco Intelligent Network Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
  10. 10. Delivering an Integrated Workforce Experience Directory 3.0 My View Communities Ciscopedia Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
  11. 11. Directory 3.0 Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
  12. 12. Ciscopedia Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
  13. 13. Communities Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
  14. 14. “My View”   My Status   My Meetings   My Bookings   My Cases   My Messages   My Feeds   My Metrics   My Community   My News   My Contacts   My Projects   My Weather   ... Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
  15. 15. Value Case Framework and Approach Operational Multiplier Business Key 1 Metrics 2 Proof Points 3 Impact 4 Message 1.  Remote $378 M “SOAR increases Collaboration (TP/ the average WebEx/UC) $277 M number of 2.  Telecommuting customer MeetingCenter 3.  Specialist $62 M interactions from Over 99M minutes in Optimization FY08 and 83.3M 3 to 7 per week“ (SOAR) minutes in Q2FY09! 4.  Sales Productivity $26 M “Leveraging C&C (NEW) for product 5.  Connected Wikis $13 M development in Workplace engineering 6.  Deal/Order $2 M reduced the time 1.6 MILLION page Acceleration via UC $4M for a typical edits 7.  Mac-Wiki software release Up 89% in FY08! 8.  C-Vision & Video $10 M by 35%” Blogs $691M Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
  16. 16. Remote Collaboration Situation/   Globalization and outsourcing driving Challenge need for greater collaboration   Customers and partners expect improved responsiveness   Travel budgets increasingly constrained Solution   Deployed 300+ TelePresence rooms Benefits   Provided employees with web   Increased interactions with conferencing (WebEx), desktop customers video (UC)   Higher quality of life Result   Reduced travel per employee by 31%   Reduced greenhouse gas in FY08 vs. FY06 baseline (before emissions TelePresence) Result   Faster sales cycle and improved win rate increased contribution margin by   Travel expense savings of $91M in FY08 $226M/yr   Time savings of $61M/yr Sources: Corporate Affairs, TelePresence IT, Finance; Cisco IBSG, 2009 Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
  17. 17. Expertise Location Situation/   Specialists are critical to sales process Challenge   Account coverage constrained by limits on specialist resources, ability to scale   Delayed access lengthens sales cycle Solution   Offload routine support tasks with rapid response (Tech Support Network) and self-help tools (reference database, Benefits WebEx Connect community)   Improved market   Shorten cycle time with regularly coverage scheduled virtual product demos   Scaled expertise   Increase high-value interactions using   Increased customer face expertise locator and remote time collaboration capabilities Result Result   45% increase in specialist interactions   Specialist time savings of with customers in Canada, Commercial $12M/yr   9–14% specialist productivity increase   Increased margin of $50M from reducing sales cycle Source: Cisco AT Sales, VTG CBT; Cisco IBSG, 2009 Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
  18. 18. Knowledge Sharing Situation/   Cisco: 10,000 Apple Macintosh users Challenge   No dedicated Cisco IT support   Productivity impact for users needing support Solution   Common wiki portal for Mac users, with distributed editing Benefits   Provides community-based   Distributed user-generated instructions, resources, tips content   Approx. 10,000 unique visitors/month   Community-based updates and maintenance Result   Improved productivity for Mac users   Avoids approximately $1.6M in annual Result help desk costs   $1.6M/yr savings in help   Improves productivity with increased desk costs uptime—$2.6M annual value for Cisco   $2.6M/yr in user time savings Sources: Cisco CCOE; Cisco IBSG, 2009 Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
  19. 19. Leadership Beyond Technology   Web services   Video Technology   Unified Communications   TelePresence   Wikis   Sustainable commerce services (SOA)   Blogs   Business value metrics   Scalable integrated processes   Common services Process Culture   Leadership   Change management   Governance   Invite participation Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
  20. 20. The Human Network Connecting People Consumer/Data Center Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20
  21. 21. Welcome to the Human Network at Work Directory 3.0 Driving Productivity, Growth and Innovation Connect, Communicate, Collaborate and Learn Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
  22. 22. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
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