DIY Social Media Management

DIY TOOLS FOR SOCIALMEDIA MANAGEMENT

AGENDA  Listening Dashboard  Content Map  Content Calendar  DIY Tools

LISTENING DASHBOARD  Save time looking for news  Monitor multiple channels at once  Track your organization and your cause  Create a shared tracking space for your team or whole organization

LISTENING WITH RSS

LISTENING WITH RSS  Twitter search  News sites  Blogs and blog networks  Technorati  Digg  Blogpulse  Boardreader

LISTENING WITH ALERTS

LISTENING WITH TWITTER

LISTENING DASHBOARD

USING THE DAHSBOARD

USING THE DASHBOARD

USING THE DASHBOARD HSUS is tracking: Theirown name including acronyms, misspellings Current issues that people are talking about Detractors and Competition Prominent people in their org

CONTENT MAP

STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events

STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community

STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog

CONTENT MAP TEMPLATE>> Get this template! http://bit.ly/DIYtemplate

USING THE CONTENT MAP  Staff create content, events, media  Reference content map  Share content with appropriate staff for posting to channels  Make notes for tracking  Update map as necessary  Use regularly for meetings and planning

CONTENT CALENDAR  Easy reference  Coordinated messages  Supports tracking and segmenting  Ensure people receive appropriate amount of messages  Create multiple touchpoints  ID traffic sources

CONTENT CALENDAR TOOLS  Google calendar  Divvy  Shared calendar of your preference!

CONTENT CALENDAR TIPS  Create a format  Ie: Message (STAFF) – Segments, Details  Use color codes if possible  Use all-day and timed events  All-day for emails  Specific time for social media posts  All-day for blog posts

SOCIAL MEDIA METRICS  Track against organization goals  Update it weekly  Track over time for trends and comparison  Create goals for yearly and average  Include notes to provide context

GOOGLE ANALYTICS

ALERTS

METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics

DIY TOOLS - FREE  Google Apps  Tweetdeck, Hootsuite  Bit.ly  Netvibes  Google Analytics  Storify

DIY TOOLS – TOOL SPECIFIC  Twitalizer  14blocks  booshaka  EdgeRank  Klout

DIY TOOLS – LOW COST  Hootsuite Pro  CoTweet  Small Act’s Thrive  Spredfast  Sprout Social

QUESTIONS?  Email: amy@nten.org  Twitter: @amyrsward  Web: http://nten.org  Blog: http://amysampleward.org

RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/

http://amysampleward.org	995
http://www.scoop.it	496
http://feeds.feedburner.com	21
http://core.traackr.com	3
http://socialenterprise.collected.info	1
http://feeds2.feedburner.com	1
http://203.84.192.95	1

DIY Social Media Management

by Amy Sample Ward

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