Crowdsourcing for Social Change

by Amy Sample Ward on Mar 10, 2010

7,107 views

These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.

Review the case studies at:
htt

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These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.

Review the case studies at:
http://nten.org/vote-sxswi-panel

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Crowdsourcing for Social Change — Presentation Transcript

Crowdsourcing for Social Change
Amy Sample Ward
@amyrsward - @netsquared
AmySampleWard.org – NetSquared.org
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.

Amy Sample Ward
I’m a blogger, facilitator and collaborator focused on using new technologies for social change.
You can connect with me directly at:
@amyrsward
http://amysampleward.org
I’m also the Global Community Development Manager at NetSquared, a global nonprofit focused on the intersection of technology and social impact.
You can connect with me there at:
@netsquared
http://netsquared.org

Crowdsourcing for Social Change
For the Social Media for Social Good competition, we followed these 4 steps:
Easy to use submission form
Provide ample submission period
Provide a ranking or voting system
Panel of experts for final selection
Flickr: Johnath

Crowdsourcing
Flickr: SashaW

Value of Crowdsourcing
+ ADD
Flickr: Hamed Saber & jimmcclarty

Wisdom of Crowds Voting
Flickr: MykiRoventine

Crowdsource Design
Flickr: James Cridland & billypalooza

Social Media Tools for Crowdsourcing

Convincing Your Execs
Flickr: cscott2006

When Crowdsourcing isn’t Right
Flickr: acme

Social Media in Program Delivery
Flickr: ivanwalsh

Favorite Case Study

Examples not Submitted

How to Measure Success
5 Key Steps to Mapping Your Work Towards Metrics:
Problem: Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world)
Strategy: Highlight the strategies that specifically address the problems (this assumes you’ve already used a process to identify your audience and goals and chosen the corresponding/appropriate tools to match)
Benefit: These are both tangible and intangible, and can also include things that you don’t see or expect at the beginning but develop later
Value: These emerge from the Strategy choices and Benefits
Metrics: You can identify the corresponding metrics of your tools and your actions based on what has emerged above; again some of these are basic numbers/data and others will have to be qualitative

Keeping Supporters Engaged

Thanks!
I have more ideas and examples of crowdsourcing and social media tools for social impact work on my blog and I’d love to hear what you think! Join me at:
Blog: http://AmySampleWard.org
Twitter: @amyrsward
Email: amy@amysampleward.org
My takeaway tweet:
Crowdsourcing for social impact must be fun, open, easy to participate and valuable from the start. Check out the examples here: http://bit.ly/acN3xy

Crowdsourcing for Social Change

by Amy Sample Ward on Mar 10, 2010

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Crowdsourcing for Social Change — Presentation Transcript